William Howard & Co Financial Advisors Inc
Sector Allocation
- Other92.8%$119.3M
- Technology4.3%$5.5M
- Healthcare1.3%$1.7M
- Financials1.3%$1.7M
- Consumer Discretionary0.3%$355,127
AUM History
13fpro.ai/research/fund/william-howard-and-co-financial-advisors-inc-2023493
Conviction and streaks
Stable · top 10 = 73.1%From the fund's last 12 quarters of 13F filings: positions held longest at size, and names it added to or trimmed several quarters running.
Largest positions — Q2 2026
- ISHARES$30.0M
- ISHARES$14.3M
- ISHARES$12.2M
- ISHARES$10.9M
- ISHARES$5.9M
- ISHARES$5.4M
- VANGUARD$4.6M
- ISHARES$4.2M
- ISHARES$3.4M
- ISHARES$3.1M
- VANGUARD$2.6M
APH
$2.3MAAPL
$1.8MSYK
$1.7M- ISHARES$1.7M
- VANGUARD$1.5M
- ISHARES$1.5M
- ISHARES$1.3M
QQQ
$1.2M- EA$1.2M
Top 20 stock positions. Options are left out: 13F reports them at the underlying's value.
13fpro.ai/research/fund/william-howard-and-co-financial-advisors-inc-2023493
William Howard & Co Financial Advisors Inc 13F holdings — Q2 2026
$128.6M portfolio (+11.1% QoQ) · 54 holdings · Q2 2026 13F · top 10 are 73% of the stock portfolio
- 1
ISHARES TR - CORE S&P500 ETF
$30.0M
23.4% of stocks
-0.5%This quarter—Since filed—HeldAIQuality—Est. buy— - 2
ISHARES TR - RUSSELL 2000 ETF
$14.3M
11.1% of stocks
-1%This quarter—Since filed—HeldAIQuality—Est. buy— - 3
ISHARES TR - 7-10 YR TRSY BD
$12.2M
9.5% of stocks
-0.1%This quarter—Since filed—HeldAIQuality—Est. buy— - 4
ISHARES TR - SELECT US REIT
$10.9M
8.5% of stocks
+0.1%This quarter—Since filed—HeldAIQuality—Est. buy— - 5
ISHARES TR - RUSSELL 3000 ETF
$5.9M
4.6% of stocks
+0.0%This quarter—Since filed—HeldAIQuality—Est. buy— - 6
ISHARES TR - CORE MSCI EAFE
$5.4M
4.2% of stocks
+0.5%This quarter—Since filed—HeldAIQuality—Est. buy— - 7
VANGUARD BD INDEX FDS - TOTAL BND MRKT
$4.6M
3.5% of stocks
+2%This quarter—Since filed—HeldAIQuality—Est. buy— - 8
ISHARES TR - CORE S&P US GWT
$4.2M
3.3% of stocks
No changeThis quarter—Since filed—HeldAIQuality—Est. buy— - 9
ISHARES TR - 3 7 YR TREAS BD
$3.4M
2.7% of stocks
+0.1%This quarter—Since filed—HeldAIQuality—Est. buy— - 10
ISHARES TR - MSCI EAFE ETF
$3.1M
2.4% of stocks
-3%This quarter—Since filed—HeldAIQuality—Est. buy—
| # | Company | Value | Weight | This quarter | Since filed | Held | AI quality | Est. buy | |
|---|---|---|---|---|---|---|---|---|---|
| 1 | ISHARES TR - CORE S&P500 ETF | $30.0M | 23.4% | -0.5% | — | — | — | — | |
| 2 | ISHARES TR - RUSSELL 2000 ETF | $14.3M | 11.1% | -1% | — | — | — | — | |
| 3 | ISHARES TR - 7-10 YR TRSY BD | $12.2M | 9.5% | -0.1% | — | — | — | — | |
| 4 | ISHARES TR - SELECT US REIT | $10.9M | 8.5% | +0.1% | — | — | — | — | |
| 5 | ISHARES TR - RUSSELL 3000 ETF | $5.9M | 4.6% | +0.0% | — | — | — | — | |
| 6 | ISHARES TR - CORE MSCI EAFE | $5.4M | 4.2% | +0.5% | — | — | — | — | |
| 7 | VANGUARD BD INDEX FDS - TOTAL BND MRKT | $4.6M | 3.5% | +2% | — | — | — | — | |
| 8 | ISHARES TR - CORE S&P US GWT | $4.2M | 3.3% | No change | — | — | — | — | |
| 9 | ISHARES TR - 3 7 YR TREAS BD | $3.4M | 2.7% | +0.1% | — | — | — | — | |
| 10 | ISHARES TR - MSCI EAFE ETF | $3.1M | 2.4% | -3% | — | — | — | — |
All holdings — William Howard & Co Financial Advisors Inc (Q2 2026)
54 disclosed positions from the Form 13F-HR on SEC EDGAR, with quarter-over-quarter share changes. Largest by value first; the ten above are not repeated.
| # | Company | Held | Source | |||||||
|---|---|---|---|---|---|---|---|---|---|---|
| 11 | — | VANGUARD TAX-MANAGED FDS - VAN FTSE DEV MKTetf/fund | — | $2.6M | 2.0% | 37K | -0.2% | — | — | 13F |
| 12 | AMPHENOL CORP /DE/ | Technology | $2.3M | 1.8% | 13K | — | 7+ qtrs | 79.2 | 13F | |
| 13 | Apple Inc. | Technology | $1.8M | 1.4% | 6,307 | -2% | 7+ qtrsTrimmed 2 qtrs in a row | 75.7 | 13F | |
| 14 | STRYKER CORP | Healthcare | $1.7M | 1.3% | 5,490 | — | 7+ qtrs | 72.1 | 13F | |
| 15 | — | ISHARES TR - 1 3 YR TREAS BDetf/fund | — | $1.7M | 1.3% | 21K | +0.2% | — | — | 13F |
| 16 | — | VANGUARD INDEX FDS - REAL ESTATE ETFetf/fund | — | $1.5M | 1.2% | 16K | -0.1% | — | — | 13F |
| 17 | — | ISHARES TR - TIPS BD ETFetf/fund | — | $1.5M | 1.1% | 14K | +1.0% | — | — | 13F |
| 18 | — | ISHARES INC - CORE MSCI EMKTetf/fund | — | $1.3M | 1.1% | 16K | +0.0% | — | — | 13F |
| 19 | INVESCO QQQ TRUST, SERIES 1etf/fund | — | $1.2M | 0.9% | 1,662 | — | 7+ qtrs | — | 13F | |
| 20 | — | EA SERIES TRUST - FREEDOM 100 EM | — | $1.2M | 0.9% | 16K | +0.2% | — | — | 13F |
| 21 | COMMUNITY TRUST BANCORP INC /KY/ | Financials | $1.1M | 0.9% | 16K | — | 7+ qtrs | 59.2 | 13F | |
| 22 | — | VANGUARD INTL EQUITY INDEX F - GLB EX US ETFetf/fund | — | $1.0M | 0.8% | 23K | — | — | — | 13F |
| 23 | — | ISHARES TR - RUS 1000 GRW ETFetf/fund | — | $1.0M | 0.8% | 8,102 | +300% | — | — | 13F |
| 24 | — | ISHARES TR - RUS 1000 VAL ETFetf/fund | — | $940K | 0.7% | 3,878 | +0.3% | — | — | 13F |
| 25 | — | ISHARES TR - CORE US AGGBD ETetf/fund | — | $924K | 0.7% | 9,340 | — | — | — | 13F |
| 26 | — | ISHARES TR - CORE S&P US VLU | — | $887K | 0.7% | 8,056 | — | |||
| 27 | — | ISHARES TR - PFD AND INCM SEC | — | $868K | 0.7% | 28K | +0.9% | |||
| 28 | — | ISHARES TR - EAFE SML CP ETF | — | $695K | 0.5% | 8,447 | -4% | |||
| 29 | — | ISHARES TR - CORE S&P TTL STK | — | $680K | 0.5% | 4,139 | +5% | |||
| 30 | — | VANGUARD BD INDEX FDS - VANGUARD ULTRA | — | $621K | 0.5% | 12K | — | |||
| 31 | — | ISHARES TR - CORE S&P MCP ETF | — | $620K | 0.5% | 8,044 | -2% | |||
| 32 | — | VANGUARD INDEX FDS - S&P 500 ETF SHS | — | $620K | 0.5% | 902 | -2% | |||
| 33 | — | FIDELITY MERRIMACK STR TR - TOTAL BD ETF | — | $590K | 0.5% | 13K | — | |||
| 34 | $CRWD | CrowdStrike Holdings, Inc. | Technology | $519K | 0.4% | 680 | — | |||
| 35 | — | VANGUARD INDEX FDS - TOTAL STK MKT | — | $467K | 0.4% | 1,262 | — | |||
| 36 | — | ISHARES TR - CORE S&P SCP ETF | — | $460K | 0.4% | 3,103 | +0.0% | |||
| 37 | — | SCHWAB STRATEGIC TR - US SML CAP ETF | — | $417K | 0.3% | 12K | +0.3% | |||
| 38 | — | SCHWAB STRATEGIC TR - FUNDAMENTAL INTL | — | $415K | 0.3% | 7,866 | +0.6% | |||
| 39 | $V | VISA INC. | Financials | $371K | 0.3% | 1,082 | — | |||
| 40 | — | VANGUARD INDEX FDS - LARGE CAP ETF | — | $363K | 0.3% | 1,057 | +0.3% | |||
| 41 | $AMZN | AMAZON COM INC | Consumer Discretionary | $355K | 0.3% | 1,490 | +0.8% | |||
| 42 | — | AMERICAN CENTY ETF TR - US LARGE CAP VLU | — | $346K | 0.3% | 3,793 | +0.3% | |||
| 43 | — | VANGUARD INTL EQUITY INDEX F - FTSE EMR MKT ETF | — | $333K | 0.3% | 5,580 | +0.0% | |||
| 44 | $NVDA | NVIDIA CORP | Technology | $330K | 0.3% | 1,650 | — | |||
| 45 | — | ISHARES TR - RUS 2000 GRW ETF | — | $321K | 0.3% | 814 | — | |||
| 46 | — | SCHWAB STRATEGIC TR - US LRG CAP ETF | — | $317K | 0.3% | 11K | +0.3% | |||
| 47 | $MRVL | Marvell Technology, Inc. | Technology | $286K | 0.2% | 960 | New | |||
| 48 | — | VANGUARD ADMIRAL FDS INC - SMLLCP 600 IDX | — | $277K | 0.2% | 2,014 | — | |||
| 49 | — | ISHARES TR - MSCI EMG MKT ETF | — | $274K | 0.2% | 4,003 | -1% | |||
| 50 | — | SCHWAB STRATEGIC TR - US LCAP GR ETF | — | $266K | 0.2% | 7,857 | +0.1% | |||
| 51 | — | SCHWAB STRATEGIC TR - US LCAP VA ETF | — | $266K | 0.2% | 7,630 | +0.5% | |||
| 52 | — | VANGUARD STAR FDS - VG TL INTL STK F | — | $250K | 0.2% | 2,926 | — | |||
| 53 | $IBM | INTERNATIONAL BUSINESS MACHINES CORP | Technology | $239K | 0.2% | 850 | — | |||
| 54 | $MCO | MOODYS CORP /DE/ | Financials | $215K | 0.2% | 475 | — |
What changed in Q2 2026
Against the previous quarter's 13F: 1 new, 23 added to, 11 trimmed, 1 sold out. Share-count changes; largest moves by dollar size first.
New positions (1)
$MRVLMarvell Technology, Inc.$286K
first bought this quarter
Added to (23)
- ISHARES TR - RUS 1000 GRW ETF+300%
now $1.0M
- VANGUARD BD INDEX FDS - TOTAL BND MRKT+2%
now $4.6M
- ISHARES TR - CORE S&P TTL STK+5%
now $680K
- ISHARES TR - CORE MSCI EAFE+0.5%
now $5.4M
- ISHARES TR - TIPS BD ETF+1.0%
now $1.5M
- ISHARES TR - PFD AND INCM SEC+0.9%
now $868K
+17 more in the Excel export
Trimmed (11)
- ISHARES TR - CORE S&P500 ETF-0.5%
now $30.0M
- ISHARES TR - RUSSELL 2000 ETF-1%
now $14.3M
- ISHARES TR - MSCI EAFE ETF-3%
now $3.1M
now $1.8M · held 7+ qtrs, 2 trims in a row
- ISHARES TR - EAFE SML CP ETF-4%
now $695K
- VANGUARD INDEX FDS - S&P 500 ETF SHS-2%
now $620K
+5 more in the Excel export
Sold out (1)
- ISHARES TRwas $205K
Holdings by quarter
Every 13F William Howard & Co Financial Advisors Inc has filed, 9 earlier quarters. Pick one to see what it held then.
Is it too late to follow William Howard & Financial Advisors?
Q2 2026 13F filed with the SEC on Jul 9, 2026. Prices are closing prices as of Oct 26, 2026.
Average quality of William Howard & Financial Advisors's top 20 holdings: 74/100 (our AI quality score, weighted by position size; 11 of the 20 are scored)
Top 10 since filing
+0.8%
Value-weighted move of the 10 largest stock positions
Turnover
1%
Last quarter; 2% over the last 4
Top 10 weight
73%
Share of the stock portfolio in its 10 largest positions
Held 4+ quarters
97%
Share of portfolio value in positions held a year or more
Highest-quality names it owns(among its 100 largest positions)
The 8 highest-scoring companies in this portfolio are a Pro feature.
How these are measured
- Moves since the quarter-end and since the filing date use our own daily closing prices, from the close on (or just before) each date to the latest close.
- Turnover is the lesser of shares bought or sold in a quarter, valued at the quarter-end prices in the 13F, divided by the average of the two quarters' stock portfolio values.
- Quarters held and add/trim streaks count back only through quarters whose filed holdings add up to the filing's own cover-page total (back to Q4 2024 for this fund). A change counts as an add or a trim when the split-adjusted share count moves by more than 1%.
- Estimate, not the fund's reported cost. For each quarter in the current holding period in which the fund's share count rose (split-adjusted), we take that quarter's average daily close and weight it by the shares added; sales do not change an average cost. Quarters where the stock's price history and the 13F's own implied price disagree by more than 2x are left out.
- Put and call option rows report the value of the underlying shares, not a position the fund paid for, so they are left out of all of the above.
Portfolio Overview
William Howard & Co Financial Advisors Inc disclosed 54 positions worth $128.6M in its Form 13F-HR for Q2 2026. During the quarter the fund opened 1 new position and exited 1 — including a new stake in $MRVL. The portfolio is most concentrated in Other (92.8% of disclosed assets). All figures are sourced directly from William Howard & Co Financial Advisors Inc’s Form 13F-HR filing with the SEC under CIK 2023493.
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