WALLER FINANCIAL PLANNING GROUP, INC
Sector Allocation
- Other91.6%$451.4M
- Financials3.8%$18.5M
- Technology3.0%$14.6M
- Consumer Discretionary0.5%$2.4M
- Consumer Staples0.5%$2.3M
- Industrials0.4%$1.8M
- Healthcare0.1%$701,501
- Energy0.1%$606,654
- Communication Services0.1%$417,550
AUM History
13fpro.ai/research/fund/waller-financial-planning-group-inc-1736079
Conviction and streaks
Concentrating · top 10 = 73.1%From the fund's last 12 quarters of 13F filings: positions held longest at size, and names it added to or trimmed several quarters running.
Largest positions — Q3 2026
- ISHARES$86.5M
- SPDR$46.1M
- ISHARES$43.5M
- SPDR$37.5M
- VANGUARD$35.6M
- ISHARES$28.0M
- ISHARES$25.8M
- SPDR$22.7M
- SCHWAB$20.7M
- SPDR$13.9M
IVZ
$12.4M- VANGUARD$11.1M
- SPDR$10.7M
- VANGUARD$9.7M
- SPDR$8.9M
- VANGUARD$8.5M
AAPL
$7.1M- VANGUARD$6.9M
- VANGUARD$6.3M
- ISHARES$2.9M
Top 20 stock positions. Options are left out: 13F reports them at the underlying's value.
13fpro.ai/research/fund/waller-financial-planning-group-inc-1736079
WALLER FINANCIAL PLANNING GROUP, INC 13F holdings — Q3 2026
$492.6M portfolio (+1.4% QoQ) · 80 holdings · Q3 2026 13F · top 10 are 73% of the stock portfolio
Includes $1K of put/call options ($372 puts, $658 calls), which 13F rules report at the value of the underlying shares, not the premium at risk. Stocks alone: $492.6M. Weights use the stock portfolio.
- 1
ISHARES TR - CORE S&P500 ETF
$86.5M
17.6% of stocks
+3%This quarter—Since filed—HeldAIQuality—Est. buy— - 2
SPDR SERIES TRUST - ST STR P500GRW
$46.1M
9.3% of stocks
+6%This quarter—Since filed—HeldAIQuality—Est. buy— - 3
ISHARES TR - EAFE VALUE ETF
$43.5M
8.8% of stocks
+6%This quarter—Since filed—HeldAIQuality—Est. buy— - 4
SPDR SERIES TRUST - ST STR P500VAL
$37.5M
7.6% of stocks
+6%This quarter—Since filed—HeldAIQuality—Est. buy— - 5
VANGUARD INDEX FDS - MRNGSTR SML CP V
$35.6M
7.2% of stocks
+5%This quarter—Since filed—HeldAIQuality—Est. buy— - 6
ISHARES TR - EAFE GRWTH ETF
$28.0M
5.7% of stocks
+6%This quarter—Since filed—HeldAIQuality—Est. buy— - 7
ISHARES TR - INVT GRAD SY ETF
$25.8M
5.2% of stocks
-3%This quarter—Since filed—HeldAIQuality—Est. buy— - 8
SPDR SERIES TRUST - ST STR AGGRE ETF
$22.7M
4.6% of stocks
-3%This quarter—Since filed—HeldAIQuality—Est. buy— - 9
SCHWAB STRATEGIC TR - US DIVIDEND EQ
$20.7M
4.2% of stocks
-1.0%This quarter—Since filed—HeldAIQuality—Est. buy— - 10
SPDR INDEX SHS FDS - ST STR PO EX ETF
$13.9M
2.8% of stocks
-0.3%This quarter—Since filed—HeldAIQuality—Est. buy—
| # | Company | Value | Weight | This quarter | Since filed | Held | AI quality | Est. buy | |
|---|---|---|---|---|---|---|---|---|---|
| 1 | ISHARES TR - CORE S&P500 ETF | $86.5M | 17.6% | +3% | — | — | — | — | |
| 2 | SPDR SERIES TRUST - ST STR P500GRW | $46.1M | 9.3% | +6% | — | — | — | — | |
| 3 | ISHARES TR - EAFE VALUE ETF | $43.5M | 8.8% | +6% | — | — | — | — | |
| 4 | SPDR SERIES TRUST - ST STR P500VAL | $37.5M | 7.6% | +6% | — | — | — | — | |
| 5 | VANGUARD INDEX FDS - MRNGSTR SML CP V | $35.6M | 7.2% | +5% | — | — | — | — | |
| 6 | ISHARES TR - EAFE GRWTH ETF | $28.0M | 5.7% | +6% | — | — | — | — | |
| 7 | ISHARES TR - INVT GRAD SY ETF | $25.8M | 5.2% | -3% | — | — | — | — | |
| 8 | SPDR SERIES TRUST - ST STR AGGRE ETF | $22.7M | 4.6% | -3% | — | — | — | — | |
| 9 | SCHWAB STRATEGIC TR - US DIVIDEND EQ | $20.7M | 4.2% | -1.0% | — | — | — | — | |
| 10 | SPDR INDEX SHS FDS - ST STR PO EX ETF | $13.9M | 2.8% | -0.3% | — | — | — | — |
All holdings — WALLER FINANCIAL PLANNING GROUP, INC (Q3 2026)
80 disclosed positions from the Form 13F-HR on SEC EDGAR, with quarter-over-quarter share changes. Largest by value first; the ten above are not repeated.
| # | Company | Held | Source | |||||||
|---|---|---|---|---|---|---|---|---|---|---|
| 11 | Invesco Ltd. | Financials | $12.4M | 2.5% | 178K | -2% | 11+ qtrsTrimmed 4 qtrs in a row | — | 13F | |
| 12 | — | VANGUARD TAX-MANAGED FDS - VAN FTSE DEV MKTetf/fund | — | $11.1M | 2.2% | 157K | -0.4% | — | — | 13F |
| 13 | — | SPDR SERIES TRUST - ST STR SP600 SMLetf/fund | — | $10.7M | 2.2% | 202K | -4% | — | — | 13F |
| 14 | — | VANGUARD INDEX FDS - S&P 500 ETF SHSetf/fund | — | $9.7M | 2.0% | 14K | -0.4% | — | — | 13F |
| 15 | — | SPDR SERIES TRUST - ST STR P400MIDetf/fund | — | $8.9M | 1.8% | 141K | -7% | — | — | 13F |
| 16 | — | VANGUARD INDEX FDS - MRNGSTR SML CAPetf/fund | — | $8.5M | 1.7% | 30K | +0.0% | — | — | 13F |
| 17 | Apple Inc. | Technology | $7.1M | 1.4% | 21K | +11% | 11+ qtrsAdded 2 qtrs in a row | 75.7 | 13F | |
| 18 | — | VANGUARD SPECIALIZED FUNDS - DIV APP ETFetf/fund | — | $6.9M | 1.4% | 29K | -0.4% | — | — | 13F |
| 19 | — | VANGUARD INDEX FDS - MRNGSTR MID CAPetf/fund | — | $6.3M | 1.3% | 81K | -4% | — | — | 13F |
| 20 | — | ISHARES TR - NATIONAL MUN ETFetf/fund | — | $2.9M | 0.6% | 29K | +5% | — | — | 13F |
| 21 | — | SPDR SERIES TRUST - ST STR SP600SM Cetf/fund | — | $2.6M | 0.5% | 25K | -0.6% | — | — | 13F |
| 22 | — | SPDR SERIES TRUST - ST STR SP600GRWOetf/fund | — | $2.3M | 0.5% | 22K | -0.3% | — | — | 13F |
| 23 | — | SPDR SERIES TRUST - ST STR SP400VALetf/fund | — | $2.2M | 0.4% | 25K | — | — | — | 13F |
| 24 | — | VANGUARD BD INDEX FDS - INTERMED TERMetf/fund | — | $2.1M | 0.4% | 29K | -18% | — | — | 13F |
| 25 | STATE STREET CORPetf/fund | Financials | $1.9M | 0.4% | 19K | -3% | 11+ qtrsTrimmed 4 qtrs in a row | 71.5 | 13F | |
| 26 | — | ISHARES TR - FLTG RATE NT ETF | — | $1.9M | 0.4% | 38K | -6% | |||
| 27 | $STT | STATE STREET CORP | Financials | $1.9M | 0.4% | 45K | -21% | |||
| 28 | $AMZN | AMAZON COM INC | Consumer Discretionary | $1.8M | 0.4% | 7,271 | +0.8% | |||
| 29 | $NVDA | NVIDIA CORP | Technology | $1.8M | 0.4% | 7,804 | +27% | |||
| 30 | — | VANGUARD INDEX FDS - MRNGSTR GRWT ETF | — | $1.6M | 0.3% | 18K | — | |||
| 31 | — | VANGUARD INDEX FDS - REAL ESTATE ETF | — | $1.5M | 0.3% | 17K | -4% | |||
| 32 | — | SPDR SERIES TRUST - ST STR PR SP1500 | — | $1.4M | 0.3% | 15K | -2% | |||
| 33 | $UPS | UNITED PARCEL SERVICE INC | Industrials | $1.4M | 0.3% | 15K | — | |||
| 34 | $META | Meta Platforms, Inc. | Technology | $1.3M | 0.3% | 18K | -0.9% | |||
| 35 | $GAM | GENERAL AMERICAN INVESTORS CO INC | Other | $1.2M | 0.3% | 20K | — | |||
| 36 | — | SPDR SERIES TRUST - ST INTER ETF | — | $1.2M | 0.3% | 45K | +2% | |||
| 37 | $QQQ | INVESCO QQQ TRUST, SERIES 1 | — | $1.1M | 0.2% | 1,516 | -0.1% | |||
| 38 | $MSFT | MICROSOFT CORP | Technology | $1.0M | 0.2% | 1,976 | -7% | |||
| 39 | $PG | PROCTER & GAMBLE Co | Consumer Staples | $970K | 0.2% | 6,675 | — | |||
| 40 | $JPM | JPMORGAN CHASE & CO | Financials | $959K | 0.2% | 2,898 | -1% | |||
| 41 | — | VANGUARD INTL EQUITY INDEX F - FTSE EMR MKT ETF | — | $914K | 0.2% | 15K | — | |||
| 42 | — | SPDR INDEX SHS FDS - ST PORT MARK ETF | — | $905K | 0.2% | 17K | +1.0% | |||
| 43 | — | VANGUARD INDEX FDS - MRNGSTR MD CP GR | — | $864K | 0.2% | 2,956 | -2% | |||
| 44 | — | VANGUARD INDEX FDS - MRNGSTR VAL ETF | — | $633K | 0.1% | 2,931 | — | |||
| 45 | $GOOGL | Alphabet Inc. | Technology | $625K | 0.1% | 1,817 | -0.5% | |||
| 46 | $XOM.R34088 | EXXON MOBIL CORP | Energy | $607K | 0.1% | 3,728 | +0.0% | |||
| 47 | — | VANGUARD INDEX FDS - MRNGSTR SM CP GR | — | $603K | 0.1% | 1,786 | — | |||
| 48 | $AVGO | Broadcom Inc. | Technology | $600K | 0.1% | 1,707 | -0.5% | |||
| 49 | $META | Meta Platforms, Inc. | Technology | $570K | 0.1% | 786 | -3% | |||
| 50 | $MRSH | MARSH & MCLENNAN COMPANIES, INC. | Financials | $565K | 0.1% | 3,307 | +0.5% | |||
| 51 | $BRK.B | BERKSHIRE HATHAWAY INC | Financials | $505K | 0.1% | 1,015 | +110% | |||
| 52 | $PM | Philip Morris International Inc. | Consumer Staples | $438K | 0.1% | 2,296 | — | |||
| 53 | — | VANGUARD INTL EQUITY INDEX F - ALLWRLD EX US | — | $436K | 0.1% | 5,257 | -3% | |||
| 54 | $NFLX | NETFLIX INC | Communication Services | $418K | 0.1% | 6,001 | +5% | |||
| 55 | — | VANGUARD CHARLOTTE FDS - TOTAL INT BD ETF | — | $416K | 0.1% | 8,885 | -7% | |||
| 56 | $DOV | DOVER Corp | Industrials | $409K | 0.1% | 2,594 | +2% | |||
| 57 | $INTC | INTEL CORP | Technology | $380K | 0.1% | 3,161 | -0.6% | |||
| 58 | $WMT | Walmart Inc. | Consumer Staples | $364K | 0.1% | 3,498 | — | |||
| 59 | — | ISHARES TR - SHRT NAT MUN ETF | — | $360K | 0.1% | 3,443 | -17% | |||
| 60 | — | VANGUARD INDEX FDS - MRNGSTR MD CP VA | — | $352K | 0.1% | 1,799 | -4% | |||
| 61 | $INTU | INTUIT INC. | Technology | $351K | 0.1% | 1,272 | — | |||
| 62 | $TSLA | Tesla, Inc. | Consumer Discretionary | $333K | 0.1% | 939 | +0.5% | |||
| 63 | — | VANGUARD INDEX FDS - MRNGSTR LRG CAP | — | $332K | 0.1% | 943 | +23% | |||
| 64 | — | ISHARES TR - SELECT DIVID ETF | — | $325K | 0.1% | 2,139 | — | |||
| 65 | $GOOG | Alphabet Inc. | Technology | $306K | 0.1% | 897 | +0.1% | |||
| 66 | $COST | COSTCO WHOLESALE CORP /NEW | Consumer Staples | $298K | 0.1% | 328 | -0.6% | |||
| 67 | $LLY | ELI LILLY & Co | Healthcare | $296K | 0.1% | 255 | -8% | |||
| 68 | $NOC | NORTHROP GRUMMAN CORP /DE/ | Technology | $293K | 0.1% | 607 | -0.5% | |||
| 69 | — | J P MORGAN EXCHANGE TRADED F - EQUITY PREMIUM | — | $289K | 0.1% | 5,135 | — | |||
| 70 | — | VANGUARD SCOTTSDALE FDS - SHORT TERM TREAS | — | $285K | 0.1% | 4,944 | +19% | |||
| 71 | $KO | COCA COLA CO | Consumer Staples | $260K | 0.1% | 3,015 | — | |||
| 72 | — | VANGUARD SCOTTSDALE FDS - INTER TERM TREAS | — | $232K | 0.1% | 4,087 | -1% | |||
| 73 | $ANF | ABERCROMBIE & FITCH CO /DE/ | Consumer Discretionary | $218K | 0.0% | 1,617 | -40% | |||
| 74 | $WFC | WELLS FARGO & COMPANY/MN | Financials | $214K | 0.0% | 2,674 | — | |||
| 75 | $ADSK | Autodesk, Inc. | Technology | $207K | 0.0% | 989 | -18% | |||
| 76 | — | ISHARES TR - S&P 100 ETF | — | $206K | 0.0% | 540 | New | |||
| 77 | $JNJ | JOHNSON & JOHNSON | Healthcare | $203K | 0.0% | 768 | New | |||
| 78 | $SYK | STRYKER CORP | Healthcare | $203K | 0.0% | 736 | — | |||
| 79 | $XOM.R34088 CALL | EXXON MOBIL CORP | Energy | $658 | — | 100 | New | |||
| 80 | $ANF PUT | ABERCROMBIE & FITCH CO /DE/ | Consumer Discretionary | $372 | — | 200 | New |
What changed in Q3 2026
Against the previous quarter's 13F: 4 new, 22 added to, 38 trimmed, 2 sold out. Share-count changes; largest moves by dollar size first.
New positions (4)
- ISHARES TR - S&P 100 ETF$206K
first bought this quarter
$JNJJOHNSON & JOHNSON$203K
first bought this quarter
$XOM.R34088CALLEXXON MOBIL CORP$658
first bought this quarter
$ANFPUTABERCROMBIE & FITCH CO /DE/$372
first bought this quarter
Added to (22)
- ISHARES TR - CORE S&P500 ETF+3%
now $86.5M
- SPDR SERIES TRUST - ST STR P500GRW+6%
now $46.1M
- ISHARES TR - EAFE VALUE ETF+6%
now $43.5M
- SPDR SERIES TRUST - ST STR P500VAL+6%
now $37.5M
- VANGUARD INDEX FDS - MRNGSTR SML CP V+5%
now $35.6M
- ISHARES TR - EAFE GRWTH ETF+6%
now $28.0M
+16 more in the Excel export
Trimmed (38)
- ISHARES TR - INVT GRAD SY ETF-3%
now $25.8M
- SPDR SERIES TRUST - ST STR AGGRE ETF-3%
now $22.7M
- SPDR SERIES TRUST - ST STR P400MID-7%
now $8.9M
- SPDR SERIES TRUST - ST STR SP600 SML-4%
now $10.7M
- VANGUARD BD INDEX FDS - INTERMED TERM-18%
now $2.1M
- VANGUARD INDEX FDS - MRNGSTR MID CAP-4%
now $6.3M
+32 more in the Excel export
Holdings by quarter
Every 13F WALLER FINANCIAL PLANNING GROUP, INC has filed, 31 earlier quarters. Pick one to see what it held then.
Is it too late to follow WALLER FINANCIAL PLANNING GROUP?
Q3 2026 13F filed with the SEC on Oct 7, 2026. Prices are closing prices as of Oct 26, 2026.
Average quality of WALLER FINANCIAL PLANNING GROUP's top 20 holdings: 73/100 (our AI quality score, weighted by position size; 17 of the 20 are scored)
Top 10 since filing
-3.5%
Value-weighted move of the 10 largest stock positions
Turnover
1%
Last quarter; 39% over the last 4
Top 10 weight
73%
Share of the stock portfolio in its 10 largest positions
Held 4+ quarters
94%
Share of portfolio value in positions held a year or more
Highest-quality names it owns(among its 100 largest positions)
The 8 highest-scoring companies in this portfolio are a Pro feature.
How these are measured
- Moves since the quarter-end and since the filing date use our own daily closing prices, from the close on (or just before) each date to the latest close.
- Turnover is the lesser of shares bought or sold in a quarter, valued at the quarter-end prices in the 13F, divided by the average of the two quarters' stock portfolio values.
- Quarters held and add/trim streaks count back only through quarters whose filed holdings add up to the filing's own cover-page total (back to Q1 2024 for this fund). A change counts as an add or a trim when the split-adjusted share count moves by more than 1%.
- Estimate, not the fund's reported cost. For each quarter in the current holding period in which the fund's share count rose (split-adjusted), we take that quarter's average daily close and weight it by the shares added; sales do not change an average cost. Quarters where the stock's price history and the 13F's own implied price disagree by more than 2x are left out.
- Put and call option rows report the value of the underlying shares, not a position the fund paid for, so they are left out of all of the above.
Portfolio Overview
WALLER FINANCIAL PLANNING GROUP, INC disclosed 80 positions worth $492.6M in its Form 13F-HR for Q3 2026 — $492.6M in common stock plus $1,030 of put/call option positions (reported at underlying notional value, not premium at risk). During the quarter the fund opened 4 new positions and exited 2 and a full exit from $VRT. The portfolio is most concentrated in Other (91.6% of disclosed assets). All figures are sourced directly from WALLER FINANCIAL PLANNING GROUP, INC’s Form 13F-HR filing with the SEC under CIK 1736079.
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