Shakespeare Wealth Management, LLC
Sector Allocation
- Other85.4%$322.5M
- Financials8.3%$31.5M
- Technology2.2%$8.4M
- Industrials1.5%$5.7M
- Utilities1.1%$4.0M
- Consumer Discretionary0.6%$2.3M
- Healthcare0.6%$2.1M
- Materials0.3%$1.1M
AUM History
13fpro.ai/research/fund/shakespeare-wealth-management-llc-1658509
Conviction and streaks
Concentrating · top 10 = 83.1%From the fund's last 12 quarters of 13F filings: positions held longest at size, and names it added to or trimmed several quarters running.
Largest positions — Q2 2026
- VANGUARD$76.4M
- VANGUARD$69.3M
- FIDELITY$42.8M
- ISHARES$25.3M
- VANGUARD$23.1M
STT
$20.5M- ISHARES$18.9M
- DIMENSIONAL$17.5M
- SPDR$14.2M
- VANGUARD$5.5M
- SCHWAB$5.2M
WEC
$3.0MAAPL
$3.0M- SCHWAB$2.3M
- ISHARES$2.2M
- DIMENSIONAL$2.2M
- ISHARES$2.0M
WT
$1.9MJPM
$1.9MIVZ
$1.9M
Top 20 stock positions. Options are left out: 13F reports them at the underlying's value.
13fpro.ai/research/fund/shakespeare-wealth-management-llc-1658509
Shakespeare Wealth Management, LLC 13F holdings — Q2 2026
$377.6M portfolio (-10.6% QoQ) · 79 holdings · Q2 2026 13F · top 10 are 83% of the stock portfolio
- 1
VANGUARD ADMIRAL FDS INC - 500 VAL IDX FD
$76.4M
20.2% of stocks
+24%This quarter—Since filed—HeldAIQuality—Est. buy— - 2
VANGUARD ADMIRAL FDS INC - 500 GRTH IDX F
$69.3M
18.4% of stocks
+682%This quarter—Since filed—HeldAIQuality—Est. buy— - 3
FIDELITY MERRIMACK STR TR - TOTAL BD ETF
$42.8M
11.3% of stocks
+8%This quarter—Since filed—HeldAIQuality—Est. buy— - 4
ISHARES TR - EAFE SML CP ETF
$25.3M
6.7% of stocks
+3%This quarter—Since filed—HeldAIQuality—Est. buy— - 5
VANGUARD INDEX FDS - MCAP VL IDXVIP
$23.1M
6.1% of stocks
-35%This quarter—Since filed—HeldAIQuality—Est. buy— $20.5M
5.4% of stocks
-15%This quarter-6.9%Since filed10+ qtrsHeld- 7
ISHARES INC - CORE MSCI EMKT
$18.9M
5.0% of stocks
-2%This quarter—Since filed—HeldAIQuality—Est. buy— - 8
DIMENSIONAL ETF TRUST - INTL SMALL CAP V
$17.5M
4.6% of stocks
+3%This quarter—Since filed—HeldAIQuality—Est. buy— - 9
SPDR SERIES TRUST - ST STR SP600GRWO
$14.2M
3.8% of stocks
-34%This quarter—Since filed—HeldAIQuality—Est. buy— - 10
VANGUARD INDEX FDS - TOTAL STK MKT
$5.5M
1.5% of stocks
+0.2%This quarter—Since filed—HeldAIQuality—Est. buy—
| # | Company | Value | Weight | This quarter | Since filed | Held | AI quality | Est. buy | |
|---|---|---|---|---|---|---|---|---|---|
| 1 | VANGUARD ADMIRAL FDS INC - 500 VAL IDX FD | $76.4M | 20.2% | +24% | — | — | — | — | |
| 2 | VANGUARD ADMIRAL FDS INC - 500 GRTH IDX F | $69.3M | 18.4% | +682% | — | — | — | — | |
| 3 | FIDELITY MERRIMACK STR TR - TOTAL BD ETF | $42.8M | 11.3% | +8% | — | — | — | — | |
| 4 | ISHARES TR - EAFE SML CP ETF | $25.3M | 6.7% | +3% | — | — | — | — | |
| 5 | VANGUARD INDEX FDS - MCAP VL IDXVIP | $23.1M | 6.1% | -35% | — | — | — | — | |
| 6 | $20.5M | 5.4% | -15% | -6.9% | 10+ qtrs | 71.5#178 | Estimated buy price is Pro: unlock with a free trial | ||
| 7 | ISHARES INC - CORE MSCI EMKT | $18.9M | 5.0% | -2% | — | — | — | — | |
| 8 | DIMENSIONAL ETF TRUST - INTL SMALL CAP V | $17.5M | 4.6% | +3% | — | — | — | — | |
| 9 | SPDR SERIES TRUST - ST STR SP600GRWO | $14.2M | 3.8% | -34% | — | — | — | — | |
| 10 | VANGUARD INDEX FDS - TOTAL STK MKT | $5.5M | 1.5% | +0.2% | — | — | — | — |
All holdings — Shakespeare Wealth Management, LLC (Q2 2026)
79 disclosed positions from the Form 13F-HR on SEC EDGAR, with quarter-over-quarter share changes. Largest by value first; the ten above are not repeated.
| # | Company | Held | Source | |||||||
|---|---|---|---|---|---|---|---|---|---|---|
| 11 | — | SCHWAB STRATEGIC TR - FUNDAMENTAL US L | — | $5.2M | 1.4% | 167K | — | — | — | 13F |
| 12 | WEC ENERGY GROUP, INC. | Utilities | $3.0M | 0.8% | 26K | +2% | 10+ qtrs | 58.3 | 13F | |
| 13 | Apple Inc. | Technology | $3.0M | 0.8% | 10K | +6% | 10+ qtrs | 75.7 | 13F | |
| 14 | — | SCHWAB STRATEGIC TR - INTL SCEQT ETFetf/fund | — | $2.3M | 0.6% | 47K | -0.0% | — | — | 13F |
| 15 | — | ISHARES TR - RUS MD CP GR ETFetf/fund | — | $2.2M | 0.6% | 15K | -4% | — | — | 13F |
| 16 | — | DIMENSIONAL ETF TRUST - US COR EQU 2 ETFetf/fund | — | $2.2M | 0.6% | 50K | -2% | — | — | 13F |
| 17 | — | ISHARES TR - RUS 2000 GRW ETFetf/fund | — | $2.0M | 0.5% | 5,194 | -3% | — | — | 13F |
| 18 | WisdomTree, Inc. | Financials | $1.9M | 0.5% | 27K | -5% | 10+ qtrsTrimmed 2 qtrs in a row | 61.4 | 13F | |
| 19 | JPMORGAN CHASE & CO | Financials | $1.9M | 0.5% | 5,821 | -0.9% | 10+ qtrs | 71.9 | 13F | |
| 20 | Invesco Ltd.etf/fund | Financials | $1.9M | 0.5% | 35K | — | 10+ qtrs | AI quality score is Pro: unlock with a free trial | 13F | |
| 21 | — | SCHWAB STRATEGIC TR - FUNDAMENTAL INTL | — | $1.8M | 0.5% | 38K | -0.1% | — | — | 13F |
| 22 | HUNTINGTON BANCSHARES INC /MD/ | Financials | $1.8M | 0.5% | 99K | — | 10+ qtrs | AI quality score is Pro: unlock with a free trial | 13F | |
| 23 | SPDR S&P 500 ETF TRUSTetf/fund | — | $1.6M | 0.4% | 2,131 | New | 1 qtr | AI quality score is Pro: unlock with a free trial | 13F | |
| 24 | NVIDIA CORP | Technology | $1.5M | 0.4% | 7,561 | -1.0% | 10+ qtrs | AI quality score is Pro: unlock with a free trial | 13F | |
| 25 | RTX Corp | Industrials | $1.5M | 0.4% | 7,797 | -0.9% | 2 qtrs | AI quality score is Pro: unlock with a free trial | 13F | |
| 26 | — | VANGUARD BD INDEX FDS - TOTAL BND MRKT | — | $1.3M | 0.3% | 18K | +10% | |||
| 27 | — | INVESCO EXCHANGE TRADED FD T - RAFI US 1500 | — | $1.3M | 0.3% | 23K | — | |||
| 28 | $MAR | MARRIOTT INTERNATIONAL INC /MD/ | Consumer Discretionary | $1.3M | 0.3% | 3,386 | +0.1% | |||
| 29 | $GOOGL | Alphabet Inc. | Technology | $1.2M | 0.3% | 3,380 | +56% | |||
| 30 | — | VANGUARD MUN BD FDS - TAX EXEMPT BD | — | $1.1M | 0.3% | 21K | -25% | |||
| 31 | $PH | Parker-Hannifin Corp | Industrials | $1.1M | 0.3% | 1,096 | — | |||
| 32 | — | SCHWAB STRATEGIC TR - INTL EQTY ETF | — | $1.0M | 0.3% | 37K | — | |||
| 33 | $NVT | nVent Electric plc | Industrials | $997K | 0.3% | 5,878 | +23% | |||
| 34 | — | DIMENSIONAL ETF TRUST - WORLD EX US CORE | — | $978K | 0.3% | 27K | -3% | |||
| 35 | $COFS | CHOICEONE FINANCIAL SERVICES INC | Financials | $925K | 0.2% | 27K | — | |||
| 36 | $WT | WisdomTree, Inc. | Financials | $837K | 0.2% | 9,995 | -2% | |||
| 37 | — | VANGUARD INDEX FDS - S&P 500 ETF SHS | — | $779K | 0.2% | 1,134 | -3% | |||
| 38 | — | VANGUARD TAX-MANAGED FDS - VAN FTSE DEV MKT | — | $737K | 0.2% | 10K | — | |||
| 39 | — | SCHWAB STRATEGIC TR - US BRD MKT ETF | — | $727K | 0.2% | 25K | — | |||
| 40 | $META | Meta Platforms, Inc. | Technology | $688K | 0.2% | 1,222 | +15% | |||
| 41 | $MBWM | MERCANTILE BANK CORP | Financials | $665K | 0.2% | 12K | — | |||
| 42 | $LNT | ALLIANT ENERGY CORP | Utilities | $645K | 0.2% | 8,452 | +9% | |||
| 43 | $CARR | CARRIER GLOBAL Corp | Industrials | $608K | 0.2% | 8,285 | — | |||
| 44 | — | FIRST TR EXCHANGE-TRADED FD - SHS | — | $580K | 0.1% | 12K | — | |||
| 45 | $CAT | CATERPILLAR INC | Industrials | $555K | 0.1% | 521 | +0.2% | |||
| 46 | $SHW | SHERWIN WILLIAMS CO | Materials | $527K | 0.1% | 1,532 | — | |||
| 47 | $CSL | CARLISLE COMPANIES INC | Materials | $525K | 0.1% | 1,446 | — | |||
| 48 | $BFC | Bank First Corp | Financials | $522K | 0.1% | 3,518 | New | |||
| 49 | — | ISHARES TR - RUSSELL 3000 ETF | — | $494K | 0.1% | 1,158 | — | |||
| 50 | $AMZN | AMAZON COM INC | Consumer Discretionary | $493K | 0.1% | 2,068 | +85% | |||
| 51 | $CSCO | CISCO SYSTEMS, INC. | Technology | $481K | 0.1% | 4,096 | +21% | |||
| 52 | $ABBV | AbbVie Inc. | Healthcare | $435K | 0.1% | 1,730 | -5% | |||
| 53 | $PNR | PENTAIR plc | Industrials | $433K | 0.1% | 5,652 | +24% | |||
| 54 | $MRK | Merck & Co., Inc. | Healthcare | $416K | 0.1% | 3,236 | +65% | |||
| 55 | $TGTX | TG THERAPEUTICS, INC. | Healthcare | $406K | 0.1% | 7,390 | +1% | |||
| 56 | — | SCHWAB STRATEGIC TR - US DIVIDEND EQ | — | $400K | 0.1% | 13K | — | |||
| 57 | $QQQ | INVESCO QQQ TRUST, SERIES 1 | — | $399K | 0.1% | 542 | New | |||
| 58 | $ADP | AUTOMATIC DATA PROCESSING INC | Technology | $385K | 0.1% | 1,720 | +8% | |||
| 59 | — | ISHARES TR - S&P 500 VAL ETF | — | $384K | 0.1% | 1,693 | -16% | |||
| 60 | — | VANGUARD SPECIALIZED FUNDS - DIV APP ETF | — | $367K | 0.1% | 1,553 | +12% | |||
| 61 | $AEP | AMERICAN ELECTRIC POWER CO INC | Utilities | $360K | 0.1% | 2,633 | — | |||
| 62 | — | VANGUARD INDEX FDS - SMALL CP ETF | — | $354K | 0.1% | 1,169 | — | |||
| 63 | $AMAT | APPLIED MATERIALS INC /DE | Technology | $352K | 0.1% | 487 | New | |||
| 64 | — | SCHWAB STRATEGIC TR - US LRG CAP ETF | — | $348K | 0.1% | 12K | +0.0% | |||
| 65 | $STE | STERIS plc | Healthcare | $316K | 0.1% | 1,499 | +1% | |||
| 66 | $GOOG | Alphabet Inc. | Technology | $311K | 0.1% | 880 | New | |||
| 67 | $BKD | Brookdale Senior Living Inc. | Healthcare | $309K | 0.1% | 19K | New | |||
| 68 | $YUMC | Yum China Holdings, Inc. | Consumer Discretionary | $297K | 0.1% | 7,264 | — | |||
| 69 | $OTIS | Otis Worldwide Corp | Industrials | $297K | 0.1% | 4,142 | — | |||
| 70 | — | VANGUARD INDEX FDS - EXTEND MKT ETF | — | $296K | 0.1% | 1,201 | — | |||
| 71 | $AVGO | Broadcom Inc. | Technology | $278K | 0.1% | 737 | +5% | |||
| 72 | $TSLA | Tesla, Inc. | Consumer Discretionary | $278K | 0.1% | 661 | +2% | |||
| 73 | $ASB | ASSOCIATED BANC-CORP | Financials | $263K | 0.1% | 8,553 | +2% | |||
| 74 | $MA | Mastercard Inc | Financials | $243K | 0.1% | 474 | -8% | |||
| 75 | — | SELECT SECTOR SPDR TR - ST STR TECHN ETF | — | $242K | 0.1% | 1,272 | New | |||
| 76 | $HONA | Honeywell Aerospace Inc. | Industrials | $241K | 0.1% | 1,091 | New | |||
| 77 | $UNH | UNITEDHEALTH GROUP INC | Healthcare | $227K | 0.1% | 546 | New | |||
| 78 | $SNDK | Sandisk Corp | Technology | $209K | 0.1% | 92 | New | |||
| 79 | $MDY | SPDR S&P MIDCAP 400 ETF TRUST | — | $203K | 0.1% | 289 | New |
What changed in Q2 2026
Against the previous quarter's 13F: 10 new, 27 added to, 20 trimmed, 30 sold out. Share-count changes; largest moves by dollar size first.
New positions (10)
$SPYSPDR S&P 500 ETF TRUST$1.6M
first bought this quarter
$BFCBank First Corp$522K
first bought this quarter
$QQQINVESCO QQQ TRUST, SERIES 1$399K
first bought this quarter
$AMATAPPLIED MATERIALS INC /DE$352K
first bought this quarter
$BKDBrookdale Senior Living Inc.$309K
first bought this quarter
- SELECT SECTOR SPDR TR - ST STR TECHN ETF$242K
first bought this quarter
+4 more in the Excel export
Added to (27)
- VANGUARD ADMIRAL FDS INC - 500 GRTH IDX F+682%
now $69.3M
- VANGUARD ADMIRAL FDS INC - 500 VAL IDX FD+24%
now $76.4M
- FIDELITY MERRIMACK STR TR - TOTAL BD ETF+8%
now $42.8M
- ISHARES TR - EAFE SML CP ETF+3%
now $25.3M
- DIMENSIONAL ETF TRUST - INTL SMALL CAP V+3%
now $17.5M
$GOOGLAlphabet Inc.+56%
now $1.2M · held 10+ qtrs, 2 adds in a row
+21 more in the Excel export
Trimmed (20)
- VANGUARD INDEX FDS - MCAP VL IDXVIP-35%
now $23.1M
- SPDR SERIES TRUST - ST STR SP600GRWO-34%
now $14.2M
now $20.5M · held 10+ qtrs
- VANGUARD MUN BD FDS - TAX EXEMPT BD-25%
now $1.1M
- ISHARES INC - CORE MSCI EMKT-2%
now $18.9M
- ISHARES TR - RUS MD CP GR ETF-4%
now $2.2M
+14 more in the Excel export
Sold out (30)
- Vanguard Small Cap Valuewas $24.9M
- iShares MSCI EAFE Valuewas $23.1M
- iShares MSCI EAFE Growthwas $20.1M
- Nasdaq 100 Equal Weightwas $4.4M
$PEPPEPSICO INCwas $3.1M
held 9+ qtrs
- Invesco S&P 500 Pure Growthwas $3.0M
+24 more in the Excel export
Holdings by quarter
Every 13F Shakespeare Wealth Management, LLC has filed, 34 earlier quarters. Pick one to see what it held then.
Is it too late to follow Shakespeare Wealth Management?
Q2 2026 13F filed with the SEC on Jul 20, 2026. Prices are closing prices as of Oct 26, 2026.
Average quality of Shakespeare Wealth Management's top 20 holdings: 70/100 (our AI quality score, weighted by position size; 17 of the 20 are scored)
Top 10 since filing
-3.4%
Value-weighted move of the 10 largest stock positions
Turnover
22%
Last quarter; 27% over the last 4
Top 10 weight
83%
Share of the stock portfolio in its 10 largest positions
Held 4+ quarters
90%
Share of portfolio value in positions held a year or more
Highest-quality names it owns(among its 100 largest positions)
The 8 highest-scoring companies in this portfolio are a Pro feature.
How these are measured
- Moves since the quarter-end and since the filing date use our own daily closing prices, from the close on (or just before) each date to the latest close.
- Turnover is the lesser of shares bought or sold in a quarter, valued at the quarter-end prices in the 13F, divided by the average of the two quarters' stock portfolio values.
- Quarters held and add/trim streaks count back only through quarters whose filed holdings add up to the filing's own cover-page total (back to Q1 2024 for this fund). A change counts as an add or a trim when the split-adjusted share count moves by more than 1%.
- Estimate, not the fund's reported cost. For each quarter in the current holding period in which the fund's share count rose (split-adjusted), we take that quarter's average daily close and weight it by the shares added; sales do not change an average cost. Quarters where the stock's price history and the 13F's own implied price disagree by more than 2x are left out.
- Put and call option rows report the value of the underlying shares, not a position the fund paid for, so they are left out of all of the above.
Portfolio Overview
Shakespeare Wealth Management, LLC disclosed 79 positions worth $377.6M in its Form 13F-HR for Q2 2026. During the quarter the fund opened 10 new positions and exited 30 — including a new stake in $SPY. The portfolio is most concentrated in Other (85.4% of disclosed assets). All figures are sourced directly from Shakespeare Wealth Management, LLC’s Form 13F-HR filing with the SEC under CIK 1658509.
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