RFG Advisory, LLC

Portfolio Overview

RFG Advisory, LLC disclosed 1,126 positions worth $6.4B in its Form 13F-HR for Q2 2026 — $6.4B in common stock plus $4.8M of put/call option positions (reported at underlying notional value, not premium at risk). During the quarter the fund opened 161 new positions and exited 71 and a full exit from $BCRX. The portfolio is most concentrated in Other (81.2% of disclosed assets). All figures are sourced directly from RFG Advisory, LLC’s Form 13F-HR filing with the SEC under CIK 1633387.

• EXCHANGE TRADED CONCEPTS TRU - BLUE DY TOTA ETF

  —

  Quality

  $566.7M17,603,498 sh

• EXCHANGE TRADED CONCEPTS TRU - BLUE CORE BD ETF

  —

  Quality

  $479.5M19,066,388 sh

• EXCHANGE TRADED CONCEPTS TRU - BLUE GL EQUI ETF

  —

  Quality

  $404.6M12,472,470 sh

• EXCHANGE TRADED CONCEPTS TRU - BLUEMONTE LARGE

  —

  Quality

  $332.0M10,657,097 sh

• EXCHANGE TRADED CONCEPTS TRU - BLUEMONTE LARGE

  —

  Quality

  $274.1M8,772,271 sh

• EXCHANGE TRADED CONCEPTS TRU - BLUEMONTE LARGE

  —

  Quality

  $273.8M8,629,046 sh

• EXCHANGE TRADED CONCEPTS TRU - BLUEMONTE SHORT

  —

  Quality

  $165.6M6,628,950 sh

• EXCHANGE TRADED CONCEPTS TRU - BLUE LONG TE ETF

  —

  Quality

  $165.2M6,548,655 sh

• EXCHANGE TRADED CONCEPTS TRU - BLUE DI INCO ETF

  —

  Quality

  $104.4M4,068,988 sh
• 

  Apple Inc.

  $AAPL

  76.3

  Quality

  $69.9M241,545 sh

Company	Quality	Value	Shares
EXCHANGE TRADED CONCEPTS TRU - BLUE DY TOTA ETF	—	$566.7M	17,603,498
EXCHANGE TRADED CONCEPTS TRU - BLUE CORE BD ETF	—	$479.5M	19,066,388
EXCHANGE TRADED CONCEPTS TRU - BLUE GL EQUI ETF	—	$404.6M	12,472,470
EXCHANGE TRADED CONCEPTS TRU - BLUEMONTE LARGE	—	$332.0M	10,657,097
EXCHANGE TRADED CONCEPTS TRU - BLUEMONTE LARGE	—	$274.1M	8,772,271
EXCHANGE TRADED CONCEPTS TRU - BLUEMONTE LARGE	—	$273.8M	8,629,046
EXCHANGE TRADED CONCEPTS TRU - BLUEMONTE SHORT	—	$165.6M	6,628,950
EXCHANGE TRADED CONCEPTS TRU - BLUE LONG TE ETF	—	$165.2M	6,548,655
EXCHANGE TRADED CONCEPTS TRU - BLUE DI INCO ETF	—	$104.4M	4,068,988
Apple Inc.$AAPL	76.3	$69.9M	241,545

Showing top 10 of 1,126 holdings.

Top Holdings — RFG Advisory, LLC (Q2 2026)

Top 150 of 1,126 disclosed positions (by reported value) from the latest Form 13F-HR, with quarter-over-quarter share changes and 13F Pro quality scores. Sourced from SEC EDGAR.

#	Ticker	Company	Value	Weight	QoQ	Quality
1	—	EXCHANGE TRADED CONCEPTS TRU - BLUE DY TOTA ETF	$566.7M	8.9%	+17%	—
2	—	EXCHANGE TRADED CONCEPTS TRU - BLUE CORE BD ETF	$479.5M	7.5%	+15%	—
3	—	EXCHANGE TRADED CONCEPTS TRU - BLUE GL EQUI ETF	$404.6M	6.3%	+25%	—
4	—	EXCHANGE TRADED CONCEPTS TRU - BLUEMONTE LARGE	$332.0M	5.2%	+17%	—
5	—	EXCHANGE TRADED CONCEPTS TRU - BLUEMONTE LARGE	$274.1M	4.3%	+15%	—
6	—	EXCHANGE TRADED CONCEPTS TRU - BLUEMONTE LARGE	$273.8M	4.3%	+16%	—
7	—	EXCHANGE TRADED CONCEPTS TRU - BLUEMONTE SHORT	$165.6M	2.6%	+15%	—
8	—	EXCHANGE TRADED CONCEPTS TRU - BLUE LONG TE ETF	$165.2M	2.6%	+16%	—
9	—	EXCHANGE TRADED CONCEPTS TRU - BLUE DI INCO ETF	$104.4M	1.6%	+8%	—
10	$AAPL	Apple Inc.	$69.9M	1.1%	+17%	76.3
11	—	SPDR SERIES TRUST - ST STR P500GRW	$63.8M	1.0%	+2%	—
12	$IVZ	Invesco Ltd.	$59.4M	0.9%	-3%	—
13	$NVDA	NVIDIA CORP	$53.1M	0.8%	+20%	85.9
14	—	FIDELITY MERRIMACK STR TR - TOTAL BD ETF	$52.9M	0.8%	-8%	—
15	—	PUTNAM ETF TRUST - FOCUSED LAR CAP	$51.6M	0.8%	+15%	—
16	—	GOLDMAN SACHS ETF TR - ACTIVEBETA US LG	$50.4M	0.8%	-4%	—
17	—	PIMCO ETF TR - ACTIVE BD ETF	$42.0M	0.7%	+61%	—
18	—	PIMCO ETF TR - MULTISECTOR BD	$40.2M	0.6%	+144%	—
19	—	VANGUARD INDEX FDS - S&P 500 ETF SHS	$39.7M	0.6%	+30%	—
20	—	FIDELITY COVINGTON TRUST - BLUE CHIP GRWTH	$39.3M	0.6%	-5%	—
21	$QQQ	INVESCO QQQ TRUST, SERIES 1	$38.7M	0.6%	+28%	—
22	—	SPDR SERIES TRUST - ST STR BLO 1 ETF	$36.3M	0.6%	+4%	—
23	—	FIDELITY COVINGTON TRUST - ENHANCED INTL	$35.5M	0.6%	-2%	—
24	—	SELECT SECTOR SPDR TR - ST STR TECHN ETF	$35.3M	0.6%	+1%	—
25	—	ISHARES TR - 0-3 MTH TREASURY	$35.3M	0.6%	-13%	—
26	—	VANGUARD BD INDEX FDS - TOTAL BND MRKT	$34.0M	0.5%	-16%	—
27	$SCI	SERVICE CORP INTERNATIONAL	$30.9M	0.5%	-1%	68.5
28	$GOOG	Alphabet Inc.	$30.4M	0.5%	+14%	78.1
29	—	FIDELITY COVINGTON TRUST - FUN SMA MID ETF	$29.0M	0.5%	-10%	—
30	—	DIMENSIONAL ETF TRUST - WORLD EX US CORE	$28.8M	0.5%	-2%	—
31	—	SPDR SERIES TRUST - ST STR PR SP1500	$28.7M	0.5%	-1%	—
32	$AMZN	AMAZON COM INC	$28.3M	0.4%	-0%	68.4
33	—	SPDR SERIES TRUST - ST STR P500ETF	$26.1M	0.4%	-23%	—
34	—	VANGUARD INDEX FDS - GROWTH ETF	$26.0M	0.4%	+510%	—
35	—	DIMENSIONAL ETF TRUST - GLOB CO PLUS ETF	$25.1M	0.4%	+5%	—
36	—	VANGUARD INDEX FDS - VALUE ETF	$25.0M	0.4%	+6%	—
37	—	DIMENSIONAL ETF TRUST - EMERGING MKTS CO	$24.5M	0.4%	-6%	—
38	$MSFT	MICROSOFT CORP	$24.3M	0.4%	-15%	79.7
39	$ONDS	Ondas Inc.	$23.0M	0.4%	+57%	56.4
40	—	SPDR SERIES TRUST - ST STR P400MID	$22.0M	0.3%	-6%	—
41	—	DIMENSIONAL ETF TRUST - DIMENSIONAL US	$21.0M	0.3%	+4%	—
42	—	VANGUARD TAX-MANAGED FDS - VAN FTSE DEV MKT	$20.6M	0.3%	-23%	—
43	—	FIRST TR EXCHNG TRADED FD VI - FT LADD BUFF ETF	$19.7M	0.3%	-10%	—
44	—	ISHARES TR - CORE S&P500 ETF	$19.5M	0.3%	-7%	—
45	—	COHEN & STEERS ETF TRUST - NATURAL RES ACTI	$18.9M	0.3%	+151%	—
46	—	FIRST TR EXCHANGE-TRADED FD - SHS	$18.7M	0.3%	+17%	—
47	—	BLACKROCK ETF TRUST - ISHARES US EQUIT	$18.4M	0.3%	+2%	—
48	—	SPDR SERIES TRUST - ST LON TREAS ETF	$18.1M	0.3%	-0%	—
49	—	FIRST TR EXCHNG TRADED FD VI - FT VEST DEEP ETF	$17.1M	0.3%	+119%	—
50	$AVGO	Broadcom Inc.	$17.0M	0.3%	+18%	84.4
51	$META	Meta Platforms, Inc.	$16.8M	0.3%	+9%	79.6
52	—	SPDR INDEX SHS FDS - ST STR PO EX ETF	$16.8M	0.3%	-2%	—
53	$IVZ	Invesco Ltd.	$16.3M	0.3%	-50%	—
54	$IVZ	Invesco Ltd.	$16.1M	0.3%	-34%	—
55	$TSLA	Tesla, Inc.	$15.9M	0.3%	+35%	53.6
56	—	DIMENSIONAL ETF TRUST - GLOBAL CR ETF	$15.6M	0.2%	+5%	—
57	—	FRANKLIN TEMPLETON ETF TR - FRANKLIN DYN MUN	$15.4M	0.2%	+8%	—
58	—	VANGUARD INDEX FDS - TOTAL STK MKT	$15.4M	0.2%	-9%	—
59	—	VANGUARD SCOTTSDALE FDS - SHRT TRM CORP BD	$15.1M	0.2%	+1%	—
60	—	FIRST TR EXCHANGE TRADED FD - RISNG DIVD ACHIV	$15.0M	0.2%	-20%	—
61	—	ISHARES TR - FLTG RATE NT ETF	$14.7M	0.2%	-9%	—
62	$NFLX	NETFLIX INC	$14.7M	0.2%	+37%	78.6
63	$GOOGL	Alphabet Inc.	$14.6M	0.2%	+7%	78.1
64	—	DIMENSIONAL ETF TRUST - US SMALL CAP ETF	$14.5M	0.2%	+2%	—
65	—	SPDR SERIES TRUST - ST STR RATE ETF	$14.0M	0.2%	+14%	—
66	—	ISHARES TR - RUS 1000 GRW ETF	$13.7M	0.2%	+263%	—
67	—	DIMENSIONAL ETF TRUST - US LARG VALU ETF	$13.4M	0.2%	+2%	—
68	—	SPDR SERIES TRUST - ST SHOR CORP ETF	$13.2M	0.2%	+7%	—
69	$LLY	ELI LILLY & Co	$12.9M	0.2%	+19%	87.5
70	—	PUTNAM ETF TRUST - FOCSD LARCP GWT	$12.6M	0.2%	NEW	—
71	$SPY	SPDR S&P 500 ETF TRUST	$12.5M	0.2%	+40%	—
72	$INTC	INTEL CORP	$12.5M	0.2%	+1%	45.5
73	—	DIMENSIONAL ETF TRUST - INTL CORE EQUITY	$12.4M	0.2%	+5%	—
74	$META	Meta Platforms, Inc.	$12.4M	0.2%	-2%	79.6
75	—	ISHARES TR - ISHARES SEMICDTR	$12.3M	0.2%	+319%	—
76	—	AIM ETF PRODUCTS TRUST - ALLIANZIM US EQ	$12.3M	0.2%	+4%	—
77	—	ISHARES TR - CORE S&P SCP ETF	$12.2M	0.2%	+1%	—
78	—	AIM ETF PRODUCTS TRUST - ALLIANZIM US EQT	$12.2M	0.2%	+5%	—
79	$BRK.B	BERKSHIRE HATHAWAY INC	$12.1M	0.2%	+0%	73.6
80	—	SELECT SECTOR SPDR TR - ST STR SVC ETF	$12.1M	0.2%	-2%	—
81	—	DIMENSIONAL ETF TRUST - US HIGH PROF ETF	$11.8M	0.2%	-0%	—
82	$JPM	JPMORGAN CHASE & CO	$11.8M	0.2%	+9%	70.3
83	$WMT	Walmart Inc.	$11.8M	0.2%	-4%	59.9
84	—	FRANKLIN TEMPLETON ETF TR - US LRG CP MLTFCT	$11.6M	0.2%	NEW	—
85	—	FIRST TR EXCHANGE TRADED FD - SMID RISNG ETF	$11.4M	0.2%	-12%	—
86	—	PACER FDS TR - DATA & DIGI REVO	$11.3M	0.2%	+6%	—
87	$SO	SOUTHERN CO	$10.8M	0.2%	+5%	61.7
88	—	PIMCO ETF TR - INV GRD CRP BD	$10.6M	0.2%	+210%	—
89	$CAT	CATERPILLAR INC	$10.6M	0.2%	+4%	66.3
90	$HD	HOME DEPOT, INC.	$10.4M	0.2%	-2%	60.1
91	—	JANUS DETROIT STR TR - HENDRSON AAA CL	$10.4M	0.2%	-13%	—
92	—	SELECT SECTOR SPDR TR - ST STR FINL ETF	$10.4M	0.2%	+53%	—
93	—	ISHARES INC - CORE MSCI EMKT	$10.3M	0.2%	+73%	—
94	$ABBV	AbbVie Inc.	$10.2M	0.2%	+0%	72.5
95	—	ISHARES TR - HDG MSCI EAFE	$9.5M	0.1%	+7%	—
96	—	EATON VANCE TAX-MANAGED DIVE - COM	$9.3M	0.1%	+3%	—
97	—	FIRST TR EXCHNG TRADED FD VI - FT VEST US EQUIT	$9.3M	0.1%	+4%	—
98	—	SPDR SERIES TRUST - ST STR AGGRE ETF	$9.2M	0.1%	+3%	—
99	—	SELECT SECTOR SPDR TR - ST STR UTIL ETF	$9.0M	0.1%	-6%	—
100	$XOM.R34088	EXXON MOBIL CORP	$8.9M	0.1%	-4%	57.7
101	$MU	MICRON TECHNOLOGY INC	$8.8M	0.1%	+101%	86.1
102	—	VANGUARD INDEX FDS - SML CP GRW ETF	$8.7M	0.1%	-24%	—
103	$IVZ	Invesco Ltd.	$8.6M	0.1%	-75%	—
104	$IVZ	Invesco Ltd.	$8.5M	0.1%	-68%	—
105	—	DIMENSIONAL ETF TRUST - US SMALL CAP ETF	$8.4M	0.1%	-2%	—
106	—	CAPITAL GROUP DIVIDEND VALUE - SHS CREAT UNIT	$8.4M	0.1%	-42%	—
107	—	ISHARES TR - TRUST ISHARE 0-1	$8.2M	0.1%	+1%	—
108	$STX	Seagate Technology Holdings plc	$8.1M	0.1%	-0%	—
109	—	DIMENSIONAL ETF TRUST - GLOBAL REAL EST	$8.1M	0.1%	+2%	—
110	—	SELECT SECTOR SPDR TR - ST STR DISCR ETF	$8.1M	0.1%	+16%	—
111	—	RBB FD INC - F/M US TREASURY	$8.0M	0.1%	+5%	—
112	$IAUM	iShares Gold Trust Micro	$7.9M	0.1%	-25%	—
113	$AMD	ADVANCED MICRO DEVICES INC	$7.8M	0.1%	-22%	79.7
114	—	SELECT SECTOR SPDR TR - ST STR INDL ETF	$7.7M	0.1%	+36%	—
115	—	FIRST TR EXCHANGE-TRADED FD - FT VEST RIS	$7.6M	0.1%	+14%	—
116	—	FIRST TR EXCH TRADED FD III - LNG/SHT EQUITY	$7.5M	0.1%	+33%	—
117	$AMAT	APPLIED MATERIALS INC /DE	$7.4M	0.1%	+32%	72.1
118	$CSCO	CISCO SYSTEMS, INC.	$7.4M	0.1%	+6%	70.1
119	—	SPDR SERIES TRUST - ST STR SP600 SML	$7.3M	0.1%	+7%	—
120	—	DIMENSIONAL ETF TRUST - INTL CORE EQT MK	$7.3M	0.1%	+0%	—
121	—	PIMCO ETF TR - MTG BKD SECS ACT	$7.3M	0.1%	+190%	—
122	$ANET	Arista Networks, Inc.	$7.2M	0.1%	+52%	81.8
123	—	ISHARES INC - MSCI EMRG CHN	$7.2M	0.1%	-3%	—
124	—	SCHWAB STRATEGIC TR - US LCAP GR ETF	$7.1M	0.1%	-11%	—
125	—	NEOS ETF TRUST - NASDAQ 100 HIGH	$7.0M	0.1%	+10%	—
126	—	VANGUARD INDEX FDS - SMALL CP ETF	$7.0M	0.1%	-23%	—
127	—	PGIM ETF TR - ACTV HY BD ETF	$7.0M	0.1%	-14%	—
128	—	SPDR INDEX SHS FDS - ST PORT MARK ETF	$7.0M	0.1%	-54%	—
129	—	DIMENSIONAL ETF TRUST - US EQUI MARK ETF	$7.0M	0.1%	-2%	—
130	—	FIRST TR EXCHANGE-TRADED FD - FST LOW OPPT EFT	$7.0M	0.1%	+16%	—
131	$V	VISA INC.	$6.9M	0.1%	+17%	82.7
132	—	FRANKLIN TEMPLETON ETF TR - INTL COR DIV TIL	$6.7M	0.1%	+324%	—
133	—	ISHARES TR - 7-10 YR TRSY BD	$6.7M	0.1%	+344%	—
134	$WT	WisdomTree, Inc.	$6.7M	0.1%	+2%	59.6
135	—	SPDR SERIES TRUST - ST STR P500VAL	$6.7M	0.1%	-6%	—
136	$IBM	INTERNATIONAL BUSINESS MACHINES CORP	$6.7M	0.1%	+3%	69.7
137	$TXN	TEXAS INSTRUMENTS INC	$6.5M	0.1%	+3%	73.2
138	$COST	COSTCO WHOLESALE CORP /NEW	$6.4M	0.1%	+14%	65.9
139	—	AIM ETF PRODUCTS TRUST - ALLIANZIM EQ BUF	$6.4M	0.1%	+3%	—
140	—	AIM ETF PRODUCTS TRUST - ALLIANZIM US EQU	$6.4M	0.1%	+3%	—
141	—	COHEN & STEERS ETF TRUST - REAL EST ACT ETF	$6.4M	0.1%	+77%	—
142	—	AIM ETF PRODUCTS TRUST - ALLIANZIM US EQT	$6.4M	0.1%	+3%	—
143	$KO	COCA COLA CO	$6.4M	0.1%	-1%	69.3
144	—	STATE STR SPDR DOW JONES IND - UT SER 1	$6.3M	0.1%	+57%	—
145	—	AIM ETF PRODUCTS TRUST - ALLIANZIM US EQU	$6.3M	0.1%	+4%	—
146	—	FIRST TR EXCHANGE-TRADED FD - SHS	$6.3M	0.1%	-28%	—
147	—	VANGUARD INDEX FDS - SM CP VAL ETF	$6.2M	0.1%	-40%	—
148	—	VANGUARD WHITEHALL FDS - HIGH DIV YLD	$6.2M	0.1%	+11%	—
149	—	DIMENSIONAL ETF TRUST - US CORE EQT MKT	$6.1M	0.1%	-2%	—
150	—	TIDAL TRUST I - SP DWJNS SUKUK	$6.1M	0.1%	-4%	—