What is the 13F Pro Quality Score for HNST?

13F Pro ranks Honest Company, Inc. (HNST) on the 13F Pro Quality Score, a 0–100 composite of 32 fundamental signals including return on invested capital, free cash flow consistency, balance-sheet strength, earnings quality, growth durability, and valuation discipline. The score refreshes after each 10-K and 10-Q filing on SEC EDGAR. View HNST's current score at https://13fpro.ai/research/HNST (free sign-up required for the full ranking).

Which hedge funds own the most HNST stock?

Based on the most recent Form 13F-HR filings on SEC EDGAR, the largest reported institutional holders of HNST include BlackRock,, MAK CAPITAL ONE, VANGUARD CAPITAL MANAGEMENT. Holdings are reported quarterly within 45 days of quarter-end and updated on https://13fpro.ai/research/HNST as soon as new 13F filings post.

Where does 13F Pro source HNST data?

All Honest Company, Inc. fundamentals and ownership data come directly from SEC EDGAR. Honest Company, Inc. files with the SEC under CIK 1530979. 13F Pro ingests XBRL financial facts from 10-K and 10-Q filings, Form 13F-HR institutional holdings, and Form 4 insider transactions, with no third-party rewrites or estimates.

What sector is HNST in?

Honest Company, Inc. (HNST) is classified in the Consumer Discretionary sector. 13F Pro publishes sector-level fund flow analysis and quality leaders at https://13fpro.ai/research/sector/consumer-discretionary.

How often is HNST research updated on 13F Pro?

HNST's fundamentals refresh within hours of each new 10-K or 10-Q filing on SEC EDGAR. Institutional ownership updates after each quarterly 13F filing window. Insider transactions update after each Form 4 filing. The 13F Pro Quality Score recalculates after every fundamentals refresh.

Honest Company, Inc.(HNST)Stock Analysis

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13F Pro Quality Score

46.3/100

Rank #1,674 of 2,879 stocks

View Consumer Discretionary peers →

Rankings refresh quarterly once 80% of peers have filed (~45 days after quarter-end). Next update: ~Aug 14, 2026.

Revenue Growth

43.7/100

Profitability

60.9/100

Balance Sheet

60.8/100

Earnings Quality

30.0/100

Free Cash Flow

33.3/100

Institutional Flow

64.1/100

Revenue Scale

32.4/100

Dilution Risk

34.8/100

HNST Stock Analysis & AI Quality Score

AI stock analysis and institutional research for Honest Company, Inc. (HNST), a Consumer Discretionary sector company. 13F Pro's AI-powered ranking engine scores HNST at 46.3/100 on a 32-signal composite quality model, placing it at rank #1,674 of 2,879 stocks — the bottom half of the AI-ranked universe. Areas of concern include earnings quality (30.0) and revenue scale (32.4), which score below median versus the broader universe. Shareholder dilution risk is elevated at 34.8/100, reflecting ongoing share issuance or stock-based compensation. Based on the latest XBRL financial filings (Q1 2026), Honest Company, Inc. reports quarterly revenue of $78.1M, net income of $-42.0K, an operating margin of -0.8%. Top institutional holders of HNST by reported 13-F value include BlackRock,, MAK CAPITAL ONE, VANGUARD CAPITAL MANAGEMENT, based on the most recent SEC filings. HNST trades on the Nasdaq exchange and files with the SEC under CIK 1530979. 13F Pro's AI research platform runs 10 specialized AI analysts — value, growth, momentum, macro, and activist specialists — that debate HNST daily and publish AI-generated analysis with cited SEC sources. The platform aggregates historical XBRL financial facts, 10-Q and 10-K filings, insider Form 4 transactions, and institutional 13-F holdings for Honest Company, Inc. directly from SEC EDGAR. Honest Company, Inc.'s 13F Pro composite quality score has ranged between 34 and 49 since 2024, currently 46.3 — an improving long-term trajectory across 15 quarterly and live scoring snapshots.

✦

Fun facts about Honest Company, Inc.

Quirks, history, and lore behind HNST — the kind of stuff that makes a stock memorable.

1
The Basics
U.S. consumer goods company · small-cap · listed on Nasdaq · headquartered in Los Angeles, California.
2
The Numbers
Annual revenue in the range of $300–400 million, with a business model built on premium pricing for everyday household staples — diapers, wipes, cleaning products, and personal care.
3
The History
Founded around 2011 and went public in 2021, riding a wave of consumer demand for non-toxic, eco-conscious household products at a time when "clean living" was having a serious moment.
4
The Secret
Its products are sold through a mix of e-commerce and major retailers like Target and Costco — because saving the planet is easier when it's also on a shelf near the cereal aisle.
5
The Lore
The company was co-founded by a Hollywood actress turned entrepreneur, which gave it a celebrity megaphone most consumer startups can only dream about.
6
The Giveaway
Co-founded by Jessica Alba, this company built a brand around safe, non-toxic baby and household products — because nothing sells diapers like a movie star who cares about what's in them.

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Revenue

Q1 2026

$78.1M

Net Income

Q1 2026

$-42.0K

Free Cash Flow

Q1 2026

$3.8M

Operating Margin

Q1 2026

-0.8%

Revenue & Net Income

Earnings Per Share

Key Financials Over Time

Export Financial Table · Pro+

Revenue

-1.9% YoY

$371.3MFY 2025

FY22 $313.7MFY23 $344.4MFY24 $378.3MFY25 $371.3M

Net Income

-156.1% YoY

$-15.7MFY 2025

FY22 $-49.0MFY23 $-39.2MFY24 $-6.1MFY25 $-15.7M

Operating Income

-191.6% YoY

$-18.5MFY 2025

FY22 $-49.8MFY23 $-38.9MFY24 $-6.3MFY25 $-18.5M

EPS (Diluted)

-133.3% YoY

$-0.14FY 2025

FY22 $-0.53FY23 $-0.42FY24 $-0.06FY25 $-0.14

Total Assets

-8.9% YoY

$225.4MFY 2025

FY22 $240.6MFY23 $201.6MFY24 $247.4MFY25 $225.4M

Op. Cash Flow

+881.2% YoY

$15.1MFY 2025

FY22 $-76.3MFY23 $19.4MFY24 $1.5MFY25 $15.1M

Metric	FY 2025	FY 2024	FY 2023	FY 2022	FY 2021	FY 2020
Revenue	$371.3M -1.9%	$378.3M +9.9%	$344.4M +9.8%	$313.7M -1.6%	$318.6M +6.0%	$300.5M
Net Income	$-15.7M -156.1%	$-6.1M +84.4%	$-39.2M +20.0%	$-49.0M -26.7%	$-38.7M -167.4%	$-14.5M
Operating Income	$-18.5M -191.6%	$-6.3M +83.7%	$-38.9M +21.8%	$-49.8M -35.2%	$-36.8M -172.0%	$-13.5M
EPS (Diluted)	$-0.14 -133.3%	$-0.06 +85.7%	$-0.42 +20.8%	$-0.53 -23.3%	$-0.43 +0.0%	$-0.43
Total Assets	$225.4M -8.9%	$247.4M +22.7%	$201.6M -16.2%	$240.6M -11.7%	$272.6M +13.2%	$240.7M
Operating Cash Flow	$15.1M +881.2%	$1.5M -92.0%	$19.4M +125.4%	$-76.3M -99.9%	$-38.2M -216.2%	$-12.1M

AI Insight: HNST Financial Trends

Revenue declined 19% from Q2 2024 to Q1 2026 while profitability deteriorated sharply in Q4 2025.

• Revenue fell from $93M in Q2 2024 to $78M in Q1 2026, a 16% decline over eight quarters.

• Operating income swung from $3M in Q1 2025 to -$24M in Q4 2025, then recovered to -$1M in Q1 2026.

• Equity increased from $130M in Q2 2024 to $169M in Q1 2026 despite operational challenges.

⚠ Operating cash flow remains volatile, swinging from $19M in Q4 2025 to $6M in Q1 2026.

⚠ Q4 2025 showed massive $24M operating loss — largest in the dataset — requires monitoring for recovery.

AI Insight: HNST Ratio Trends

HNST's profitability collapsed in Q4 2025 with operating margin plunging to -27.5% before partially recovering to -0.8% in Q1 2026.

• Operating margin swung from 3.1% in Q2 2025 to -27.5% in Q4 2025, then recovered to -0.8% in Q1 2026.

• ROE deteriorated from 8.3% in Q2 2025 to -55.6% in Q4 2025 before stabilizing near breakeven at -0.1% in Q1 2026.

• ROIC followed similar volatile pattern, dropping from 6.2% in Q2 2025 to -57.0% in Q4 2025.

⚠ Q4 2025's massive profitability collapse suggests significant one-time charges or operational disruption requiring explanation.

⚠ TTM metrics remain deeply negative despite Q1 2026 recovery, indicating sustained profitability challenges.

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Available Research

13F Pro tracks comprehensive data for Honest Company, Inc. including:

SEC EDGAR filings (10-K, 10-Q, 8-K)

XBRL financial facts (revenue, EPS, margins)

Insider transactions (Form 4)

Institutional 13F holdings

Quality rankings (32 signals)

AI analyst debates & daily meetings

Historical financial trends

Peer comparison & sector analysis

Top Institutional Holders of HNST

BlackRock, Inc.
$19.3M6,560,414 sh
MAK CAPITAL ONE LLC
$14.0M4,776,088 sh
VANGUARD CAPITAL MANAGEMENT LLC
$12.5M4,248,879 sh
Portolan Capital Management, LLC
$9.0M3,045,834 sh
ArrowMark Colorado Holdings LLC
$7.5M2,548,546 sh
GEODE CAPITAL MANAGEMENT, LLC
$7.1M2,414,562 sh
MARSHALL WACE, LLP
$5.6M1,921,143 sh
STATE STREET CORP
$5.6M1,894,719 sh
CITADEL ADVISORS LLC
$5.5M1,887,063 sh
VANGUARD PORTFOLIO MANAGEMENT LLC
$5.1M1,734,340 sh

Fund	Value	Shares
BlackRock, Inc.	$19.3M	6,560,414
MAK CAPITAL ONE LLC	$14.0M	4,776,088
VANGUARD CAPITAL MANAGEMENT LLC	$12.5M	4,248,879
Portolan Capital Management, LLC	$9.0M	3,045,834
ArrowMark Colorado Holdings LLC	$7.5M	2,548,546
GEODE CAPITAL MANAGEMENT, LLC	$7.1M	2,414,562
MARSHALL WACE, LLP	$5.6M	1,921,143
STATE STREET CORP	$5.6M	1,894,719
CITADEL ADVISORS LLC	$5.5M	1,887,063
VANGUARD PORTFOLIO MANAGEMENT LLC	$5.1M	1,734,340

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Is HNST a good stock to buy?

13F Pro's AI-powered analysis of Honest Company, Inc. (HNST) draws on SEC EDGAR-sourced fundamentals, institutional 13F holdings, and insider Form 4 transactions in the Consumer Discretionary sector (listed on Nasdaq). The 32-signal AI Quality Score, current rank, and full bull/bear verdict for HNST are available on the HNST stock profile dashboard — with the same data, AI insights, ratios, and institutional activity refreshed after every 10-K, 10-Q, 13F, and Form 4 filing.

Which hedge funds own HNST?

Institutional investors are required to disclose their holdings quarterly via SEC Form 13F. 13F Pro aggregates these filings to show which hedge funds, mutual funds, and asset managers are buying or selling HNST. Combined with insider transaction data from Form 4 filings and AI-powered analysis from 10 specialized research agents, 13F Pro provides a comprehensive view of Honest Company, Inc.'s investment landscape.