13F Pro Quality Score

39.6/100

Rank #2,139 of 2,962 stocks

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Rankings refresh quarterly once 80% of peers have filed (~45 days after quarter-end). Next update: ~Nov 14, 2026.

Revenue Growth

21.2/100

Profitability

22.9/100

Balance Sheet

22.8/100

Earnings Quality

85.8/100

Free Cash Flow

65.9/100

Institutional Flow

64.4/100

Revenue Scale

31.6/100

Dilution Risk

33.8/100
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HNST Stock Analysis & AI Quality Score

Data updated 2026-09-11

AI stock analysis and institutional research for Honest Company, Inc. (HNST), a Consumer Discretionary sector company. 13F Pro's AI-powered ranking engine scores HNST at 39.6/100 on a 32-signal composite quality model, placing it at rank #2,139 of 2,962 stocks — the bottom half of the AI-ranked universe. HNST scores in the top quartile across earnings quality (85.8). Areas of concern include revenue growth (21.2) and balance sheet strength (22.8), which score below median versus the broader universe. Shareholder dilution risk is elevated at 33.8/100, reflecting ongoing share issuance or stock-based compensation. Based on the latest XBRL financial filings (Q2 2026), Honest Company, Inc. reports quarterly revenue of $83.3M, net income of $10.7M, free cash flow of $31.5M. Top institutional holders of HNST by reported 13-F value include BlackRock, MAK CAPITAL ONE, VANGUARD CAPITAL MANAGEMENT, based on the most recent SEC filings. HNST trades on the Nasdaq exchange and files with the SEC under CIK 1530979. 13F Pro's AI research platform runs 10 specialized AI analysts — value, growth, momentum, macro, and activist specialists — that debate HNST daily and publish AI-generated analysis with cited SEC sources. The platform aggregates historical XBRL financial facts, 10-Q and 10-K filings, insider Form 4 transactions, and institutional 13-F holdings for Honest Company, Inc. directly from SEC EDGAR. Honest Company, Inc.'s 13F Pro composite quality score has ranged between 33 and 49 since 2024, currently 39.6 — an improving long-term trajectory across 54 quarterly and live scoring snapshots.

Fun facts about Honest Company, Inc.

Quirks, history, and lore behind HNST — the kind of stuff that makes a stock memorable.

  • 1
    The Basics
    U.S. consumer goods company · small-cap · listed on Nasdaq · headquartered in Los Angeles, California.
  • 2
    The Numbers
    Annual revenue in the range of $300–400 million, with a business model built on premium pricing for everyday household staples — diapers, wipes, cleaning products, and personal care.
  • 3
    The History
    Founded around 2011 and went public in 2021, riding a wave of consumer demand for non-toxic, eco-conscious household products at a time when "clean living" was having a serious moment.
  • 4
    The Secret
    Its products are sold through a mix of e-commerce and major retailers like Target and Costco — because saving the planet is easier when it's also on a shelf near the cereal aisle.
  • 5
    The Lore
    The company was co-founded by a Hollywood actress turned entrepreneur, which gave it a celebrity megaphone most consumer startups can only dream about.
  • 6
    The Giveaway
    Co-founded by Jessica Alba, this company built a brand around safe, non-toxic baby and household products — because nothing sells diapers like a movie star who cares about what's in them.
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Revenue

Q2 2026

$83.3M

Net Income

Q2 2026

$10.7M

Free Cash Flow

Q2 2026

$31.5M

ROIC

Q2 2026

22.9%

Period

Revenue & Net Income

Earnings Per Share

Key Financials Over Time

Export Financial Table · Pro

Revenue

-1.9% YoY
$371.3MFY 2025
FY22 $313.7MFY23 $344.4MFY24 $378.3MFY25 $371.3M

Net Income

-156.1% YoY
$-15.7MFY 2025
FY22 $-49.0MFY23 $-39.2MFY24 $-6.1MFY25 $-15.7M

Operating Income

-191.6% YoY
$-18.5MFY 2025
FY22 $-49.8MFY23 $-38.9MFY24 $-6.3MFY25 $-18.5M

EPS (Diluted)

-133.3% YoY
$-0.14FY 2025
FY22 $-0.53FY23 $-0.42FY24 $-0.06FY25 $-0.14

Total Assets

-8.9% YoY
$225.4MFY 2025
FY22 $240.6MFY23 $201.6MFY24 $247.4MFY25 $225.4M

Op. Cash Flow

+881.2% YoY
$15.1MFY 2025
FY22 $-76.3MFY23 $19.4MFY24 $1.5MFY25 $15.1M

Free Cash Flow

+1246.3% YoY
$13.6MFY 2025
FY22 $-77.9MFY23 $17.5MFY24 $1.0MFY25 $13.6M

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Available Research

13F Pro tracks comprehensive data for Honest Company, Inc. including:

SEC EDGAR filings (10-K, 10-Q, 8-K)
XBRL financial facts (revenue, EPS, margins)
Insider transactions (Form 4)
Institutional 13F holdings
Quality rankings (32 signals)
AI analyst debates & daily meetings
Historical financial trends
Peer comparison & sector analysis

Top Institutional Holders of HNST

Companies Similar to HNST

Ranked by quality-profile closeness and shared hedge-fund ownership — not just sector membership.

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DIN

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RICK

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Similarity is computed from the 8 composite sub-scores and latest-quarter 13F conviction holdings (index-style filers excluded). Refreshed monthly.

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Is HNST a good stock to buy?

13F Pro's AI-powered analysis of Honest Company, Inc. (HNST) draws on SEC EDGAR-sourced fundamentals, institutional 13F holdings, and insider Form 4 transactions in the Consumer Discretionary sector (listed on Nasdaq). The 32-signal AI Quality Score, current rank, and full bull/bear verdict for HNST are available on the HNST stock profile dashboard — with the same data, AI insights, ratios, and institutional activity refreshed after every 10-K, 10-Q, 13F, and Form 4 filing. HNST is classified as a small company.

Which hedge funds own HNST?

Institutional investors are required to disclose their holdings quarterly via SEC Form 13F. 13F Pro aggregates these filings to show which hedge funds, mutual funds, and asset managers are buying or selling HNST. Combined with insider transaction data from Form 4 filings and AI-powered analysis from 10 specialized research agents, 13F Pro provides a comprehensive view of Honest Company, Inc.'s investment landscape.