What is the 13F Pro Quality Score for HHS?

13F Pro ranks HARTE HANKS INC (HHS) on the 13F Pro Quality Score, a 0–100 composite of 32 fundamental signals including return on invested capital, free cash flow consistency, balance-sheet strength, earnings quality, growth durability, and valuation discipline. The score refreshes after each 10-K and 10-Q filing on SEC EDGAR. View HHS's current score at https://13fpro.ai/research/HHS (free sign-up required for the full ranking).

Where does 13F Pro source HHS data?

All HARTE HANKS INC fundamentals and ownership data come directly from SEC EDGAR. HARTE HANKS INC files with the SEC under CIK 45919. 13F Pro ingests XBRL financial facts from 10-K and 10-Q filings, Form 13F-HR institutional holdings, and Form 4 insider transactions, with no third-party rewrites or estimates.

What sector is HHS in?

HARTE HANKS INC (HHS) is classified in the Industrials sector. 13F Pro publishes sector-level fund flow analysis and quality leaders at https://13fpro.ai/research/sector/industrials.

How often is HHS research updated on 13F Pro?

HHS's fundamentals refresh within hours of each new 10-K or 10-Q filing on SEC EDGAR. Institutional ownership updates after each quarterly 13F filing window. Insider transactions update after each Form 4 filing. The 13F Pro Quality Score recalculates after every fundamentals refresh.

HARTE HANKS INC(HHS)Stock Analysis

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13F Pro Quality Score

31.0/100

Rank #2,332 of 2,879 stocks

View Industrials peers →

Rankings refresh quarterly once 80% of peers have filed (~45 days after quarter-end). Next update: ~Aug 14, 2026.

Revenue Growth

14.0/100

Profitability

46.2/100

Balance Sheet

25.7/100

Earnings Quality

30.0/100

Free Cash Flow

26.7/100

Institutional Flow

39.5/100

Revenue Scale

21.6/100

Dilution Risk

86.8/100

HHS Stock Analysis & AI Quality Score

AI stock analysis and institutional research for HARTE HANKS INC (HHS), a Industrials sector company. 13F Pro's AI-powered ranking engine scores HHS at 31.0/100 on a 32-signal composite quality model, placing it at rank #2,332 of 2,879 stocks — the bottom half of the AI-ranked universe. Areas of concern include revenue growth (14.0) and revenue scale (21.6), which score below median versus the broader universe. Based on the latest XBRL financial filings (Q1 2026), HARTE HANKS INC reports quarterly revenue of $37.3M, net income of $-628.0K, an operating margin of -2.1%. Top institutional holders of HHS by reported 13-F value include BLAIR WILLIAM & CO/IL, WESTERLY CAPITAL MANAGEMENT,, VANGUARD CAPITAL MANAGEMENT, based on the most recent SEC filings. HHS trades on the Nasdaq exchange and files with the SEC under CIK 45919. 13F Pro's AI research platform runs 10 specialized AI analysts — value, growth, momentum, macro, and activist specialists — that debate HHS daily and publish AI-generated analysis with cited SEC sources. The platform aggregates historical XBRL financial facts, 10-Q and 10-K filings, insider Form 4 transactions, and institutional 13-F holdings for HARTE HANKS INC directly from SEC EDGAR. HARTE HANKS INC's 13F Pro composite quality score has ranged between 19 and 55 since 2022, currently 31.0 — a declining long-term trajectory across 22 quarterly and live scoring snapshots.

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Fun facts about HARTE HANKS INC

Quirks, history, and lore behind HHS — the kind of stuff that makes a stock memorable.

1
The Basics
A B2B services company · small-cap · listed on NYSE American · headquartered in Texas.
2
The Numbers
Annual revenue in the range of a few hundred million dollars, with a workforce that has shrunk considerably over the decades as the industry shifted digital.
3
The History
Founded in the 1960s, it built its name in direct mail and database marketing back when a stuffed mailbox was the cutting edge of customer outreach.
4
The Secret
It pivoted hard into customer experience management — think contact centers, fulfillment, and data analytics — trying to stay relevant as physical mail became a punchline.
5
The Lore
For decades it ran one of the largest direct-mail databases in the U.S., helping brands reach millions of households with the kind of targeted data that Facebook would later make look quaint.
6
The Giveaway
Its name pairs a Texas newspaper dynasty surname with a classic marketing services word — a legacy combo that screams old-school direct response advertising.

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Revenue

Q1 2026

$37.3M

Net Income

Q1 2026

$-628.0K

Free Cash Flow

Q1 2026

$-922.0K

Operating Margin

Q1 2026

-2.1%

ROIC

Q1 2026

-3.8%

Revenue & Net Income

Earnings Per Share

Key Financials Over Time

Export Financial Table · Pro+

Revenue

-13.9% YoY

$159.6MFY 2025

FY19 $217.6MFY21 $194.6MFY24 $185.2MFY25 $159.6M

Net Income

+97.3% YoY

$-811.0KFY 2025

FY19 $-26.3MFY21 $15.0MFY24 $-30.3MFY25 $-811.0K

Operating Income

-81.6% YoY

$386.0KFY 2025

FY19 $-21.6MFY21 $7.6MFY24 $2.1MFY25 $386.0K

EPS (Diluted)

+97.3% YoY

$-0.11FY 2025

FY19 $-4.26FY21 $1.76FY24 $-4.15FY25 $-0.11

Total Assets

-9.8% YoY

$91.8MFY 2025

FY19 $110.2MFY21 $107.9MFY24 $101.8MFY25 $91.8M

Total Debt

—FY 2025

FY19 $18.7MFY21 $5.0MFY24 —FY25 —

Op. Cash Flow

+41.9% YoY

$-1.7MFY 2025

FY19 $12.1MFY21 $-1.8MFY24 $-3.0MFY25 $-1.7M

Metric	FY 2025	FY 2024	FY 2021	FY 2019	FY 2017	FY 2016
Revenue	$159.6M -13.9%	$185.2M -4.8%	$194.6M -10.6%	$217.6M -43.3%	$383.9M -5.1%	$404.4M
Net Income	$-811.0K +97.3%	$-30.3M -302.4%	$15.0M +157.0%	$-26.3M +37.3%	$-41.9M	—
Operating Income	$386.0K -81.6%	$2.1M -72.6%	$7.6M +135.4%	$-21.6M +47.1%	$-40.9M +24.1%	$-53.8M
EPS (Diluted)	$-0.11 +97.3%	$-4.15 -335.8%	$1.76 +141.3%	$-4.26 -530.2%	$-0.68 +68.2%	$-2.13
Total Assets	$91.8M -9.8%	$101.8M -5.6%	$107.9M -2.1%	$110.2M -15.8%	$130.8M -38.7%	$213.4M
Total Debt	—	—	$5.0M -73.3%	$18.7M	$0.00	$0.00
Operating Cash Flow	$-1.7M +41.9%	$-3.0M -69.4%	$-1.8M -114.6%	$12.1M +139.3%	$-30.8M -311.1%	$14.6M

AI Insight: HHS Financial Trends

Harte Hanks faces persistent revenue contraction with operating performance near breakeven despite stabilized equity.

• Revenue declined 18% from $45M in Q2 2024 to $37M in Q1 2026, with every quarter showing year-over-year deterioration.

• Operating income swung wildly between -$2M and $2M; latest quarter at -$1M signals continued structural profitability challenges.

• Operating cash flow highly volatile (ranging -$5M to +$4M) with Q1 2026 at -$1M; no sustained positive conversion.

⚠ Revenue stabilized at $40M in Q4 2025 but fell again to $37M in Q1 2026, suggesting near-term floor not yet reached.

⚠ Equity held steady around $20–22M despite cumulative operating losses; debt figures unavailable limits leverage assessment.

AI Insight: HHS Ratio Trends

Harte Hanks deteriorated sharply into Q1 2026, with negative operating margins, collapsing ROIC to -15.3%, and profitability eroding across all return metrics.

• Operating margin turned -2.1% in Q1 2026, worst since Q4 2024's -3.3%, after near-breakeven Q4 2025.

• ROIC collapsed from 10.2% in Q3 2025 to -15.3% in Q1 2026, erasing two quarters of recovery.

• Net profit margin swung from +5.5% in Q4 2025 to -1.7% in Q1 2026, reversing sole quarterly profit.

⚠ TTM results deeply negative across OpMargin (-0.2%), NPM (-0.7%), ROE (-5.2%), ROA (-1.2%), ROIC (-1.7%).

⚠ Q1 2026 marks third consecutive quarter of negative ROIC; pattern suggests structural headwinds, not seasonality.

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Available Research

13F Pro tracks comprehensive data for HARTE HANKS INC including:

SEC EDGAR filings (10-K, 10-Q, 8-K)

XBRL financial facts (revenue, EPS, margins)

Insider transactions (Form 4)

Institutional 13F holdings

Quality rankings (32 signals)

AI analyst debates & daily meetings

Historical financial trends

Peer comparison & sector analysis

Top Institutional Holders of HHS

BLAIR WILLIAM & CO/IL
$1.5M660,845 sh
WESTERLY CAPITAL MANAGEMENT, LLC
$1.4M627,000 sh
VANGUARD CAPITAL MANAGEMENT LLC
$588.0K259,036 sh
Krilogy Financial LLC
$339.2K118,175 sh
RAFFLES ASSOCIATES LP
$199.2K87,757 sh
GEODE CAPITAL MANAGEMENT, LLC
$131.4K57,877 sh
DIMENSIONAL FUND ADVISORS LP
$96.8K42,621 sh
BRIDGEWAY CAPITAL MANAGEMENT, LLC
$74.0K32,600 sh
VANGUARD FIDUCIARY TRUST CO
$69.5K30,619 sh
BlackRock, Inc.
$65.5K28,861 sh

Fund	Value	Shares
BLAIR WILLIAM & CO/IL	$1.5M	660,845
WESTERLY CAPITAL MANAGEMENT, LLC	$1.4M	627,000
VANGUARD CAPITAL MANAGEMENT LLC	$588.0K	259,036
Krilogy Financial LLC	$339.2K	118,175
RAFFLES ASSOCIATES LP	$199.2K	87,757
GEODE CAPITAL MANAGEMENT, LLC	$131.4K	57,877
DIMENSIONAL FUND ADVISORS LP	$96.8K	42,621
BRIDGEWAY CAPITAL MANAGEMENT, LLC	$74.0K	32,600
VANGUARD FIDUCIARY TRUST CO	$69.5K	30,619
BlackRock, Inc.	$65.5K	28,861

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Is HHS a good stock to buy?

13F Pro's AI-powered analysis of HARTE HANKS INC (HHS) draws on SEC EDGAR-sourced fundamentals, institutional 13F holdings, and insider Form 4 transactions in the Industrials sector (listed on Nasdaq). The 32-signal AI Quality Score, current rank, and full bull/bear verdict for HHS are available on the HHS stock profile dashboard — with the same data, AI insights, ratios, and institutional activity refreshed after every 10-K, 10-Q, 13F, and Form 4 filing.

Which hedge funds own HHS?

Institutional investors are required to disclose their holdings quarterly via SEC Form 13F. 13F Pro aggregates these filings to show which hedge funds, mutual funds, and asset managers are buying or selling HHS. Combined with insider transaction data from Form 4 filings and AI-powered analysis from 10 specialized research agents, 13F Pro provides a comprehensive view of HARTE HANKS INC's investment landscape.