What is the 13F Pro Quality Score for ASAN?

13F Pro ranks Asana, Inc. (ASAN) on the 13F Pro Quality Score, a 0–100 composite of 32 fundamental signals including return on invested capital, free cash flow consistency, balance-sheet strength, earnings quality, growth durability, and valuation discipline. The score refreshes after each 10-K and 10-Q filing on SEC EDGAR. View ASAN's current score at https://13fpro.ai/company/ASAN (free sign-up required for the full ranking).

Where does 13F Pro source ASAN data?

All Asana, Inc. fundamentals and ownership data come directly from SEC EDGAR. Asana, Inc. files with the SEC under CIK 1477720. 13F Pro ingests XBRL financial facts from 10-K and 10-Q filings, Form 13F-HR institutional holdings, and Form 4 insider transactions, with no third-party rewrites or estimates.

What sector is ASAN in?

Asana, Inc. (ASAN) is classified in the Technology sector. 13F Pro publishes sector-level fund flow analysis and quality leaders at https://13fpro.ai/research/sector/technology.

What drives ASAN's revenue?

Per Asana, Inc.'s latest 10-Q filed with the SEC on 2026-09-03, the biggest revenue drivers are: Subscription revenues from paying customers ($216.4M, +10% YoY). Figures are extracted from the filing text and machine-verified against the document. Full breakdown at https://13fpro.ai/company/ASAN.

What are ASAN's largest expenses?

Asana, Inc.'s latest 10-Q reports these as the largest expense items: Sales and marketing ($104.4M, -2% YoY); Research and development ($81.7M, +3% YoY); Cost of revenues ($30.3M, +50% YoY). Sourced directly from SEC EDGAR filing text for Q2 FY2027 (quarter ended July 31, 2026).

How often is ASAN research updated on 13F Pro?

ASAN's fundamentals refresh within hours of each new 10-K or 10-Q filing on SEC EDGAR. Institutional ownership updates after each quarterly 13F filing window. Insider transactions update after each Form 4 filing. The 13F Pro Quality Score recalculates after every fundamentals refresh.

Asana, Inc.(ASAN)Stock Analysis

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SEC EDGAR: CIK 1477720 ASAN stock profile & AI dashboard →

13F Pro Quality Score

42.8/100

Rank #1,997 of 2,962 stocks

View Technology peers →

Rankings refresh quarterly once 80% of peers have filed (~45 days after quarter-end). Next update: ~Nov 14, 2026.

Revenue Growth

60.4/100

Profitability

19.1/100

Balance Sheet

11.8/100

Earnings Quality

36.6/100

Free Cash Flow

65.3/100

Institutional Flow

62.8/100

Revenue Scale

46.7/100

Dilution Risk

6.8/100

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Why ASAN Scores 43/100

exact factor attribution · 2026-09-11

ASAN's composite is driven by free cash flow and revenue growth, held back by profitability and capital efficiency. Bars show each factor's exact push vs. a median company, using the same weights the ranking engine applies.

Free cash flow

+2.3 pts

65th pct

Revenue growth

+2.1 pts

60th pct

Institutional flow

+0.6 pts

63th pct

Earnings growth

+0.2 pts

54th pct

Scale

-0.5 pts

47th pct

Earnings quality

-1.3 pts

37th pct

Shareholder dilution

-2.2 pts

7th pct

Capital efficiency

-3.8 pts

12th pct

Profitability

-4.6 pts

19th pct

Latest change (2026-09-06): 42 → 34 · ↓ Free cash flow 62→22; ↓ earnings_quality 33→18

Factor percentiles are cross-sectional ranks across the ~2,800-stock scored universe, computed from SEC EDGAR filings. Not investment advice.

ASAN Stock Analysis & AI Quality Score

Data updated 2026-09-11

AI stock analysis and institutional research for Asana, Inc. (ASAN), a Technology sector company. 13F Pro's AI-powered ranking engine scores ASAN at 42.8/100 on a 32-signal composite quality model, placing it at rank #1,997 of 2,962 stocks — the bottom half of the AI-ranked universe. Areas of concern include balance sheet strength (11.8) and profitability (19.1), which score below median versus the broader universe. Shareholder dilution risk is elevated at 6.8/100, reflecting ongoing share issuance or stock-based compensation. Based on the latest XBRL financial filings (Q2 2026), Asana, Inc. reports quarterly revenue of $216.4M, net income of $-39.2M, an operating margin of -19.1%. Top institutional holders of ASAN by reported 13-F value include BlackRock, VANGUARD PORTFOLIO MANAGEMENT, ARROWSTREET CAPITAL, LIMITED PARTNERSHIP, based on the most recent SEC filings. ASAN trades on the NYSE exchange and files with the SEC under CIK 1477720. 13F Pro's AI research platform runs 10 specialized AI analysts — value, growth, momentum, macro, and activist specialists — that debate ASAN daily and publish AI-generated analysis with cited SEC sources. The platform aggregates historical XBRL financial facts, 10-Q and 10-K filings, insider Form 4 transactions, and institutional 13-F holdings for Asana, Inc. directly from SEC EDGAR. Asana, Inc.'s 13F Pro composite quality score has ranged between 31 and 49 since 2021, currently 42.8 — a declining long-term trajectory across 68 quarterly and live scoring snapshots.

✦

Fun facts about Asana, Inc.

Quirks, history, and lore behind ASAN — the kind of stuff that makes a stock memorable.

1
The Basics
U.S. software company · mid-cap · listed on NYSE · headquartered in San Francisco, California.
2
The Numbers
Annual revenue in the low hundreds of millions of dollars and growing, but the company has spent years operating at a net loss — a classic SaaS growth-over-profit story.
3
The History
Founded around 2008 by a pair of alumni from one of Silicon Valley's most famous social networks, who decided the world desperately needed a better way to manage to-do lists at scale.
4
The Secret
One of its co-founders also co-founded Facebook and was an early architect of the social network before departing to tackle the problem of workplace chaos.
5
The Lore
The company's own name is a yoga term for a seated posture — a nod to the idea that work, like meditation, should be effortless and free of unnecessary distraction.
6
The Giveaway
Its work management platform lets teams track projects with timelines, boards, and goals — and its ticker is just four letters that sound like a peaceful yoga pose.

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What's Driving ASAN's Business? Latest 10-Q Breakdown

✓ 21/21 datapoints verified

AI-extracted from Asana, Inc.'s 10-Q filed 2026-09-03 — Q2 FY2027 (quarter ended July 31, 2026). Every figure is machine-verified against the filing text on SEC EDGAR.

Revenue grew 10% YoY to $216.4M in Q2 FY2027, driven by new customer additions and shift to higher-priced Enterprise+ plans, while operating loss narrowed to $41.2M from $49.5M.

Biggest Revenue Drivers

Subscription revenues from paying customers$216.4M+10% YoY

Primarily driven by addition of new paying customers and continued shift in sales mix toward higher priced Enterprise+ subscription plan.

Biggest Revenue Drivers

Total revenue: $216.4M+10% YoY

Subscription revenues from paying customers$216.4M+10% YoY

Primarily driven by addition of new paying customers and continued shift in sales mix toward higher priced Enterprise+ subscription plan.

Largest Expense Items

Sales and marketing$104.4M-2% YoY

Decrease in personnel-related costs, professional fees, and cloud computing costs, partially offset by increased subscription and software expenses.

Research and development$81.7M+3% YoY

Increase in subscription and software related expenses and personnel-related costs, partially offset by increased capitalized internal-use software.

Cost of revenues$30.3M+50% YoY

Increase in third-party hosting costs, infrastructure-related costs, and personnel-related expenses, plus StackAI acquisition amortization.

General and administrative$41.2M+3% YoY

Increase in professional fees and subscription software expenses, offset by lower personnel-related costs.

Margins: Gross margin declined to 86% from 90% YoY, primarily due to a 50% increase in cost of revenues driven by higher third-party hosting and infrastructure costs. The company expects gross margin to remain relatively consistent over the long term.

Watch Items from the Filing

AWS long-term commitment: $172M remaining purchase obligations through November 2029, with $58M due in fiscal 2030 alone, representing significant fixed cloud infrastructure costs.
Credit facility expiration: November 2022 Senior Secured Credit Facility matures November 7, 2026 (within 3 months of filing date); refinancing success uncertain.
Dollar-based net retention rate of 97% (Core customers 98%) shows modest expansion but below prior-year comparison rates; macroeconomic headwinds cited as ongoing concern.
StackAI acquisition ($74.6M in May 2026) introduces $56.6M goodwill and $18.2M intangibles; goodwill not tax-deductible, creating impairment risk if synergies unrealized.
Operating loss of $41.2M persists despite 10% revenue growth; accumulated deficit now $2.3B; company states no near-term path to profitability expected.

AI-extracted and verified against SEC EDGAR filing text. Not investment advice.

Read the full 10-Q on SEC EDGAR →Share on X

Revenue

Q2 2026

$216.4M

Net Income

Q2 2026

$-39.2M

Free Cash Flow

Q2 2026

$44.6M

Operating Margin

Q2 2026

-19.1%

Period

Revenue & Net Income

Earnings Per Share

Key Financials Over Time

Export Financial Table · Pro

Revenue

+9.2% YoY

$790.8MFY 2026

FY23 $547.2MFY24 $652.5MFY25 $723.9MFY26 $790.8M

Net Income

+26.0% YoY

$-189.0MFY 2026

FY23 $-407.8MFY24 $-257.0MFY25 $-255.5MFY26 $-189.0M

Operating Income

+26.0% YoY

$-197.3MFY 2026

FY23 $-407.8MFY24 $-270.0MFY25 $-266.7MFY26 $-197.3M

EPS (Diluted)

+27.9% YoY

$-0.80FY 2026

FY23 $-2.04FY24 $-1.17FY25 $-1.11FY26 $-0.80

Total Assets

-5.3% YoY

$844.1MFY 2026

FY23 $955.0MFY24 $962.0MFY25 $891.4MFY26 $844.1M

Total Debt

$40.8MFY 2026

FY23 —FY24 —FY25 $0.00FY26 $40.8M

Op. Cash Flow

+505.4% YoY

$90.4MFY 2026

FY23 $-160.1MFY24 $-17.9MFY25 $14.9MFY26 $90.4M

Free Cash Flow

+825.3% YoY

$86.6MFY 2026

FY23 $-165.4MFY24 $-25.7MFY25 $9.4MFY26 $86.6M

Metric	FY 2026	FY 2025	FY 2024	FY 2023	FY 2022	FY 2021
Revenue	$790.8M +9.2%	$723.9M +10.9%	$652.5M +19.2%	$547.2M +44.6%	$378.4M +66.7%	$227.0M
Net Income	$-189.0M +26.0%	$-255.5M +0.6%	$-257.0M +37.0%	$-407.8M -41.4%	$-288.3M -36.2%	$-211.7M
Operating Income	$-197.3M +26.0%	$-266.7M +1.2%	$-270.0M +33.8%	$-407.8M -53.8%	$-265.2M -51.0%	$-175.6M
EPS (Diluted)	$-0.80 +27.9%	$-1.11 +5.1%	$-1.17 +42.6%	$-2.04 -25.2%	$-1.63 +18.1%	$-1.99
Total Assets	$844.1M -5.3%	$891.4M -7.3%	$962.0M +0.7%	$955.0M +35.1%	$707.0M -3.3%	$731.1M
Total Debt	$40.8M	$0.00	—	—	—	—
Operating Cash Flow	$90.4M +505.4%	$14.9M +183.2%	$-17.9M +88.8%	$-160.1M -91.0%	$-83.8M +9.8%	$-92.9M
Free Cash Flow	$86.6M +825.3%	$9.4M +136.5%	$-25.7M +84.5%	$-165.4M -31.9%	$-125.4M +16.5%	$-150.2M

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Available Research

13F Pro tracks comprehensive data for Asana, Inc. including:

SEC EDGAR filings (10-K, 10-Q, 8-K)

XBRL financial facts (revenue, EPS, margins)

Insider transactions (Form 4)

Institutional 13F holdings

Quality rankings (32 signals)

AI analyst debates & daily meetings

Historical financial trends

Peer comparison & sector analysis

Top Institutional Holders of ASAN

BlackRock, Inc.
$65.9M9,419,877 sh
VANGUARD PORTFOLIO MANAGEMENT LLC
$64.8M9,258,754 sh
ARROWSTREET CAPITAL, LIMITED PARTNERSHIP
$51.3M7,333,657 sh
GOLDMAN SACHS GROUP INC
$45.4M6,479,164 sh
D. E. Shaw & Co., Inc.
$41.4M5,908,376 sh
VOYA INVESTMENT MANAGEMENT LLC
$33.1M4,724,532 sh
AQR CAPITAL MANAGEMENT LLC
$30.2M4,310,919 sh
VANGUARD CAPITAL MANAGEMENT LLC
$28.5M4,072,211 sh
STATE STREET CORP
$24.3M3,470,322 sh
TWO SIGMA INVESTMENTS, LP
$23.8M3,396,684 sh

Fund	Value	Shares
BlackRock, Inc.	$65.9M	9,419,877
VANGUARD PORTFOLIO MANAGEMENT LLC	$64.8M	9,258,754
ARROWSTREET CAPITAL, LIMITED PARTNERSHIP	$51.3M	7,333,657
GOLDMAN SACHS GROUP INC	$45.4M	6,479,164
D. E. Shaw & Co., Inc.	$41.4M	5,908,376
VOYA INVESTMENT MANAGEMENT LLC	$33.1M	4,724,532
AQR CAPITAL MANAGEMENT LLC	$30.2M	4,310,919
VANGUARD CAPITAL MANAGEMENT LLC	$28.5M	4,072,211
STATE STREET CORP	$24.3M	3,470,322
TWO SIGMA INVESTMENTS, LP	$23.8M	3,396,684

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Is ASAN a good stock to buy?

13F Pro's AI-powered analysis of Asana, Inc. (ASAN) draws on SEC EDGAR-sourced fundamentals, institutional 13F holdings, and insider Form 4 transactions in the Technology sector (listed on NYSE). The 32-signal AI Quality Score, current rank, and full bull/bear verdict for ASAN are available on the ASAN stock profile dashboard — with the same data, AI insights, ratios, and institutional activity refreshed after every 10-K, 10-Q, 13F, and Form 4 filing. ASAN is classified as a small company.

Which hedge funds own ASAN?

Institutional investors are required to disclose their holdings quarterly via SEC Form 13F. 13F Pro aggregates these filings to show which hedge funds, mutual funds, and asset managers are buying or selling ASAN. Combined with insider transaction data from Form 4 filings and AI-powered analysis from 10 specialized research agents, 13F Pro provides a comprehensive view of Asana, Inc.'s investment landscape.