Sterling Financial Planning, Inc.
13F Reported Value
ⓘ$367.7M
Holdings
123
Latest Filing
2026-06-30
Filing Quarter
Q2 2026
Portfolio Overview
Sterling Financial Planning, Inc. disclosed 123 positions worth $367.7M in its Form 13F-HR for Q2 2026. During the quarter the fund opened 8 new positions and exited 2 — including a new stake in $GEV. The portfolio is most concentrated in Other (83.5% of disclosed assets). All figures are sourced directly from Sterling Financial Planning, Inc.’s Form 13F-HR filing with the SEC under CIK 1844278.
AI Fund Analysis
Stable
$IAUSector Allocation
AUM History
Top Equity Holdings by Value
Quarterly Activity — Q2 2026
Click any card to unlockTop Holdings
ISHARES TR - S&P MC 400VL ETF
—Quality
$23.1M156,530 shISHARES TR - S&P SML 600 GWT
—Quality
$22.9M128,012 shISHARES TR - S&P MC 400GR ETF
—Quality
$21.5M182,653 shISHARES TR - S&P 500 GRWT ETF
—Quality
$20.4M148,229 sh- —
Quality
$17.6M233,678 sh DIMENSIONAL ETF TRUST - INTERNATNAL VAL
—Quality
$16.8M310,296 shVANGUARD WHITEHALL FDS - HIGH DIV YLD
—Quality
$13.1M83,032 shSCHWAB STRATEGIC TR - FUNDAMENTAL US L
—Quality
$13.0M418,339 shDIMENSIONAL ETF TRUST - INTL SMALL CAP V
—Quality
$12.2M302,926 shVANGUARD BD INDEX FDS - INTERMED TERM
—Quality
$11.8M153,913 sh
| Company | Quality | Value | Shares |
|---|---|---|---|
| ISHARES TR - S&P MC 400VL ETF | — | $23.1M | 156,530 |
| ISHARES TR - S&P SML 600 GWT | — | $22.9M | 128,012 |
| ISHARES TR - S&P MC 400GR ETF | — | $21.5M | 182,653 |
| ISHARES TR - S&P 500 GRWT ETF | — | $20.4M | 148,229 |
| ISHARES GOLD TRUST$IAU | — | $17.6M | 233,678 |
| DIMENSIONAL ETF TRUST - INTERNATNAL VAL | — | $16.8M | 310,296 |
| VANGUARD WHITEHALL FDS - HIGH DIV YLD | — | $13.1M | 83,032 |
| SCHWAB STRATEGIC TR - FUNDAMENTAL US L | — | $13.0M | 418,339 |
| DIMENSIONAL ETF TRUST - INTL SMALL CAP V | — | $12.2M | 302,926 |
| VANGUARD BD INDEX FDS - INTERMED TERM | — | $11.8M | 153,913 |
Unlock AI quality scores for every holding
32-signal composite ranking on each of Sterling Financial Planning, Inc.'s 123 positions.
Showing top 10 of 123 holdings.
Sector Allocation
Other
$307.1M
Financials
$29.9M
Technology
$14.5M
Healthcare
$5.2M
Industrials
$4.2M
Energy
$2.2M
Consumer Discretionary
$2.0M
Real Estate
$795,611
Full Holdings — Sterling Financial Planning, Inc. (Q2 2026)
All 123 disclosed positions from the latest Form 13F-HR, with quarter-over-quarter share changes and 13F Pro quality scores. Sourced from SEC EDGAR.
| # | Ticker | Company | Value | Weight | QoQ | Quality |
|---|---|---|---|---|---|---|
| 1 | — | ISHARES TR - S&P MC 400VL ETF | $23.1M | 6.3% | +2% | — |
| 2 | — | ISHARES TR - S&P SML 600 GWT | $22.9M | 6.2% | -1% | — |
| 3 | — | ISHARES TR - S&P MC 400GR ETF | $21.5M | 5.8% | -2% | — |
| 4 | — | ISHARES TR - S&P 500 GRWT ETF | $20.4M | 5.5% | -0% | — |
| 5 | $IAU | ISHARES GOLD TRUST | $17.6M | 4.8% | -1% | — |
| 6 | — | DIMENSIONAL ETF TRUST - INTERNATNAL VAL | $16.8M | 4.6% | +1% | — |
| 7 | — | VANGUARD WHITEHALL FDS - HIGH DIV YLD | $13.1M | 3.6% | +2% | — |
| 8 | — | SCHWAB STRATEGIC TR - FUNDAMENTAL US L | $13.0M | 3.5% | -1% | — |
| 9 | — | DIMENSIONAL ETF TRUST - INTL SMALL CAP V | $12.2M | 3.3% | +2% | — |
| 10 | — | VANGUARD BD INDEX FDS - INTERMED TERM | $11.8M | 3.2% | +7% | — |
| 11 | — | DIMENSIONAL ETF TRUST - US SMALL CAP ETF | $11.3M | 3.1% | +1% | — |
| 12 | — | ISHARES TR - SP SMCP600VL ETF | $10.0M | 2.7% | -4% | — |
| 13 | — | INNOVATOR ETFS TRUST - US EQT ACC 9 BFR | $9.8M | 2.6% | +1% | — |
| 14 | — | ISHARES TR - CORE S&P500 ETF | $9.2M | 2.5% | -1% | — |
| 15 | — | DIMENSIONAL ETF TRUST - INFLATION PROTE | $7.4M | 2.0% | +5% | — |
| 16 | — | DIMENSIONAL ETF TRUST - EMERGING MKTS VA | $7.4M | 2.0% | -2% | — |
| 17 | — | DIMENSIONAL ETF TRUST - GLOBAL REAL EST | $7.2M | 1.9% | +5% | — |
| 18 | — | ISHARES TR - CORE S&P MCP ETF | $5.1M | 1.4% | -3% | — |
| 19 |  $QQQ | INVESCO QQQ TRUST, SERIES 1 | $5.0M | 1.4% | -3% | — |
| 20 | — | ISHARES TR - EAFE GRWTH ETF | $5.0M | 1.4% | -2% | — |
| 21 | — | ISHARES TR - S&P 500 VAL ETF | $4.9M | 1.3% | -5% | — |
| 22 | — | VANGUARD SCOTTSDALE FDS - SHRT TRM CORP BD | $4.9M | 1.3% | +11% | — |
| 23 |  $META | Meta Platforms, Inc. | $4.8M | 1.3% | +5% | 79.6 |
| 24 |  $AAPL | Apple Inc. | $4.7M | 1.3% | +3% | 76.4 |
| 25 | — | ISHARES TR - US TREAS BD ETF | $4.5M | 1.2% | +3% | — |
| 26 | — | VANGUARD INDEX FDS - MCAP VL IDXVIP | $4.3M | 1.2% | -1% | — |
| 27 | — | VANGUARD MUN BD FDS - TAX EXEMPT BD | $4.0M | 1.1% | +2% | — |
| 28 |  $GLD | SPDR GOLD TRUST | $3.8M | 1.0% | -3% | — |
| 29 | — | VANGUARD INDEX FDS - MCAP GR IDXVIP | $3.5M | 1.0% | +2% | — |
| 30 | — | VANGUARD WELLINGTON FD - SHORT TRM TAX EX | $3.5M | 0.9% | +5% | — |
| 31 | — | VANGUARD INDEX FDS - SML CP GRW ETF | $3.1M | 0.8% | -0% | — |
| 32 | — | VANGUARD MALVERN FDS - STRM INFPROIDX | $3.1M | 0.8% | +9% | — |
| 33 | — | VANGUARD INDEX FDS - REAL ESTATE ETF | $3.0M | 0.8% | -2% | — |
| 34 | — | VANGUARD CHARLOTTE FDS - TOTAL INT BD ETF | $3.0M | 0.8% | +4% | — |
| 35 | — | ISHARES TR - INTL SEL DIV ETF | $3.0M | 0.8% | -5% | — |
| 36 |  $WT | WisdomTree, Inc. | $2.5M | 0.7% | -1% | 59.9 |
| 37 | — | VANGUARD INDEX FDS - SM CP VAL ETF | $2.5M | 0.7% | -0% | — |
| 38 |  $JNJ | JOHNSON & JOHNSON | $2.5M | 0.7% | -1% | 69 |
| 39 | — | SCHWAB STRATEGIC TR - FUNDAMENTAL INTL | $2.4M | 0.7% | -8% | — |
| 40 | — | VANGUARD TAX-MANAGED FDS - VAN FTSE DEV MKT | $2.0M | 0.6% | -1% | — |
| 41 |  $SPY | SPDR S&P 500 ETF TRUST | $1.9M | 0.5% | +0% | — |
| 42 | — | ISHARES TR - NATIONAL MUN ETF | $1.8M | 0.5% | +5% | — |
| 43 | — | ISHARES TR - CORE S&P SCP ETF | $1.6M | 0.4% | -4% | — |
| 44 | — | ISHARES TR - TIPS BD ETF | $1.6M | 0.4% | +2% | — |
| 45 |  $IVZ | Invesco Ltd. | $1.6M | 0.4% | -4% | — |
| 46 |  $XOM.R34088 | EXXON MOBIL CORP | $1.6M | 0.4% | -12% | 57.9 |
| 47 | — | ISHARES TR - EAFE SML CP ETF | $1.3M | 0.4% | -3% | — |
| 48 | — | DIMENSIONAL ETF TRUST - US REAL ESTA ETF | $1.3M | 0.3% | -1% | — |
| 49 |  $MSFT | MICROSOFT CORP | $1.2M | 0.3% | +0% | 79.8 |
| 50 | — | DIMENSIONAL ETF TRUST - US LARG VALU ETF | $1.1M | 0.3% | +2% | — |
| 51 |  $BRK.B | BERKSHIRE HATHAWAY INC | $1.1M | 0.3% | -6% | 73.8 |
| 52 |  $SIGI | SELECTIVE INSURANCE GROUP INC | $1.1M | 0.3% | +0% | 68.7 |
| 53 |  $RTX | RTX Corp | $994,565 | 0.3% | +0% | 73.2 |
| 54 |  $LLY | ELI LILLY & Co | $932,292 | 0.3% | +0% | 87.5 |
| 55 |  $GOOG | Alphabet Inc. | $924,874 | 0.3% | -3% | 78.2 |
| 56 | — | VANGUARD INDEX FDS - GROWTH ETF | $902,027 | 0.3% | +489% | — |
| 57 | — | DIMENSIONAL ETF TRUST - US EQUI MARK ETF | $848,477 | 0.2% | -1% | — |
| 58 |  $O | REALTY INCOME CORP | $795,611 | 0.2% | +0% | 73.7 |
| 59 |  $JPM | JPMORGAN CHASE & CO | $766,934 | 0.2% | +18% | 70.7 |
| 60 | — | INNOVATOR ETFS TRUST - US EQTY PWR BUF | $740,467 | 0.2% | +0% | — |
| 61 |  $MMM | 3M CO | $707,279 | 0.2% | +0% | 64.9 |
| 62 | — | INVESCO EXCHANGE TRADED FD T - RAFI US 1500 | $672,223 | 0.2% | -1% | — |
| 63 | $IVZ | Invesco Ltd. | $642,135 | 0.2% | -2% | — |
| 64 | — | CALAMOS ETF TR - S&P 500 STRUCT | $641,729 | 0.2% | +0% | — |
| 65 | — | SPDR SERIES TRUST - ST STR SP400VAL | $627,507 | 0.2% | +2% | — |
| 66 |  $LRCX | LAM RESEARCH CORP | $621,829 | 0.2% | +0% | 79.4 |
| 67 |  $AMZN | AMAZON COM INC | $610,389 | 0.2% | -5% | 68.7 |
| 68 | — | VANGUARD INDEX FDS - MID CAP ETF | $603,491 | 0.2% | +292% | — |
| 69 | — | VANGUARD SPECIALIZED FUNDS - DIV APP ETF | $592,797 | 0.2% | -13% | — |
| 70 |  $GOOGL | Alphabet Inc. | $592,248 | 0.2% | -3% | 78.2 |
| 71 | $META | Meta Platforms, Inc. | $580,560 | 0.2% | -1% | 79.6 |
| 72 |  $COST | COSTCO WHOLESALE CORP /NEW | $580,386 | 0.2% | -3% | 66.2 |
| 73 |  $DE | DEERE & CO | $521,419 | 0.1% | -5% | 55.4 |
| 74 | — | COHEN & STEERS ETF TRUST - REAL EST ACT ETF | $513,479 | 0.1% | +14% | — |
| 75 | — | SCHWAB STRATEGIC TR - EMRG MKTEQ ETF | $485,185 | 0.1% | -11% | — |
| 76 |  $PFS | PROVIDENT FINANCIAL SERVICES INC | $476,393 | 0.1% | -7% | 74.2 |
| 77 |  $IBM | INTERNATIONAL BUSINESS MACHINES CORP | $468,678 | 0.1% | +0% | 70 |
| 78 |  $NVDA | NVIDIA CORP | $431,615 | 0.1% | +13% | 85.9 |
| 79 |  $PEP | PEPSICO INC | $430,330 | 0.1% | +0% | 63.4 |
| 80 |  $MRK | Merck & Co., Inc. | $417,133 | 0.1% | +8% | 59.9 |
| 81 | — | ISHARES TR - SELECT DIVID ETF | $406,644 | 0.1% | +35% | — |
| 82 |  $GE | GENERAL ELECTRIC CO | $400,671 | 0.1% | +16% | 73.8 |
| 83 |  $GD | GENERAL DYNAMICS CORP | $399,472 | 0.1% | +0% | 68.7 |
| 84 | — | VANGUARD INTL EQUITY INDEX F - FTSE EMR MKT ETF | $381,227 | 0.1% | +1% | — |
| 85 | — | DIMENSIONAL ETF TRUST - INTL SMALL CAP E | $377,010 | 0.1% | -0% | — |
| 86 | — | ISHARES TR - JPMORGAN USD EMG | $368,841 | 0.1% | +0% | — |
| 87 |  $CARR | CARRIER GLOBAL Corp | $368,730 | 0.1% | +0% | 56.6 |
| 88 |  $PG | PROCTER & GAMBLE Co | $362,201 | 0.1% | -12% | 64.6 |
| 89 |  $ABT | ABBOTT LABORATORIES | $355,792 | 0.1% | -10% | 65.5 |
| 90 | — | INVESCO EXCH TRADED FD TR II - S&P INTL QULTY | $354,426 | 0.1% | +2% | — |
| 91 |  $ABBV | AbbVie Inc. | $349,528 | 0.1% | +8% | 72.6 |
| 92 |  $CAT | CATERPILLAR INC | $348,222 | 0.1% | -7% | 66.5 |
| 93 | — | ISHARES TR - MSCI USA QLT FCT | $347,357 | 0.1% | +0% | — |
| 94 | — | INNOVATOR ETFS TRUST - US EQT ULTRA BF | $328,640 | 0.1% | +1% | — |
| 95 | — | VANGUARD INDEX FDS - TOTAL STK MKT | $324,241 | 0.1% | +0% | — |
| 96 |  $CVX | CHEVRON CORP | $321,270 | 0.1% | -3% | 62.8 |
| 97 | — | INNOVATOR ETFS TRUST - US EQUITY ACCELE | $320,219 | 0.1% | -1% | — |
| 98 |  $GEV | GE Vernova Inc. | $311,340 | 0.1% | NEW | 81.1 |
| 99 |  $CSCO | CISCO SYSTEMS, INC. | $308,333 | 0.1% | -3% | 70.3 |
| 100 |  $HD | HOME DEPOT, INC. | $304,050 | 0.1% | +0% | 60.3 |
| 101 | — | VANGUARD SCOTTSDALE FDS - VNG RUS1000VAL | $297,663 | 0.1% | +0% | — |
| 102 |  $STT | STATE STREET CORP | $295,449 | 0.1% | +0% | 71.5 |
| 103 |  $TSLA | Tesla, Inc. | $288,952 | 0.1% | -1% | 53.9 |
| 104 | — | SCHWAB STRATEGIC TR - US BRD MKT ETF | $282,423 | 0.1% | +0% | — |
| 105 |  $EPD | ENTERPRISE PRODUCTS PARTNERS L.P. | $279,913 | 0.1% | +0% | 61.4 |
| 106 |  $PEG | PUBLIC SERVICE ENTERPRISE GROUP INC | $268,938 | 0.1% | -1% | 60.9 |
| 107 |  $VZ | VERIZON COMMUNICATIONS INC | $268,420 | 0.1% | +0% | 65.8 |
| 108 | — | CALAMOS ETF TR - S&P 500 STR JULY | $261,351 | 0.1% | +0% | — |
| 109 |  $LOW | LOWES COMPANIES INC | $256,650 | 0.1% | +0% | 60.8 |
| 110 |  $ES | EVERSOURCE ENERGY | $249,476 | 0.1% | +0% | 66.1 |
| 111 |  $MCD | MCDONALDS CORP | $242,189 | 0.1% | +0% | 69 |
| 112 | — | ISHARES TR - RUS 1000 ETF | $241,196 | 0.1% | +0% | — |
| 113 |  $INTC | INTEL CORP | $237,338 | 0.1% | NEW | 45.6 |
| 114 | — | VANGUARD BD INDEX FDS - TOTAL BND MRKT | $235,426 | 0.1% | +11% | — |
| 115 | — | VANGUARD INDEX FDS - SMALL CP ETF | $229,501 | 0.1% | NEW | — |
| 116 | — | VANGUARD INDEX FDS - S&P 500 ETF SHS | $225,248 | 0.1% | -3% | — |
| 117 | — | DIMENSIONAL ETF TRUST - US TARGETED VLU | $223,271 | 0.1% | NEW | — |
| 118 | — | CALAMOS ETF TR - S&P 500 STR SEPT | $222,981 | 0.1% | +0% | — |
| 119 | — | ISHARES TR - MSCI EMG MKT ETF | $217,794 | 0.1% | NEW | — |
| 120 |  $GLW | CORNING INC /NY | $212,773 | 0.1% | NEW | 73.7 |
| 121 |  $RCL | ROYAL CARIBBEAN CRUISES LTD | $212,110 | 0.1% | NEW | — |
| 122 | — | SPDR SERIES TRUST - ST STR SP DIV | $201,355 | 0.1% | NEW | — |
| 123 |  $BDJ | BlackRock Enhanced Equity Dividend Trust | $132,363 | 0.0% | +0% | — |
New Positions (8)
Exited Positions (2)
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