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Sterling Financial Planning, Inc.

Institutional InvestorSimilar funds →SEC EDGAR: CIK 1844278
Institutional-grade research for retail investors

Sector Allocation

  • Other83.5%$307.1M
  • Financials8.1%$29.9M
  • Technology4.0%$14.9M
  • Healthcare1.4%$5.2M
  • Industrials1.0%$3.6M
  • Energy0.6%$2.2M
  • Consumer Discretionary0.5%$1.7M
  • Consumer Staples0.4%$1.4M
  • Real Estate0.2%$795,611
  • Utilities0.1%$518,414

AUM History

13fpro.ai/research/fund/sterling-financial-planning-inc-1844278

Conviction and streaks

Stable · top 10 = 46.9%

From the fund's last 12 quarters of 13F filings: positions held longest at size, and names it added to or trimmed several quarters running.

Largest positions — Q2 2026

  • ISHARES
    $23.1M
  • ISHARES
    $22.9M
  • ISHARES
    $21.5M
  • ISHARES
    $20.4M
  • IAUIAU
    $17.6M
  • DIMENSIONAL
    $16.8M
  • VANGUARD
    $13.1M
  • SCHWAB
    $13.0M
  • DIMENSIONAL
    $12.2M
  • VANGUARD
    $11.8M
  • DIMENSIONAL
    $11.3M
  • ISHARES
    $10.0M
  • INNOVATOR
    $9.8M
  • ISHARES
    $9.2M
  • DIMENSIONAL
    $7.4M
  • DIMENSIONAL
    $7.4M
  • DIMENSIONAL
    $7.2M
  • ISHARES
    $5.1M
  • QQQQQQ
    $5.0M
  • ISHARES
    $5.0M

Top 20 stock positions. Options are left out: 13F reports them at the underlying's value.

13fpro.ai/research/fund/sterling-financial-planning-inc-1844278

Sterling Financial Planning, Inc. 13F holdings — Q2 2026

$367.7M portfolio (+9.0% QoQ) · 123 holdings · Q2 2026 13F · top 10 are 47% of the stock portfolio

  • 1

    ISHARES TR - S&P MC 400VL ETF

    $23.1M

    6.3% of stocks

    +2%This quarter—Since filed—Held
    AIQuality—Est. buy—
  • 2

    ISHARES TR - S&P SML 600 GWT

    $22.9M

    6.2% of stocks

    -1%This quarter—Since filed—Held
    AIQuality—Est. buy—
  • 3

    ISHARES TR - S&P MC 400GR ETF

    $21.5M

    5.8% of stocks

    -2%This quarter—Since filed—Held
    AIQuality—Est. buy—
  • 4

    ISHARES TR - S&P 500 GRWT ETF

    $20.4M

    5.5% of stocks

    -0.3%This quarter—Since filed—Held
    AIQuality—Est. buy—
  • $17.6M

    4.8% of stocks

    -0.7%This quarter-8.2%Since filed10+ qtrsHeld
  • 6

    DIMENSIONAL ETF TRUST - INTERNATNAL VAL

    $16.8M

    4.6% of stocks

    +0.7%This quarter—Since filed—Held
    AIQuality—Est. buy—
  • 7

    VANGUARD WHITEHALL FDS - HIGH DIV YLD

    $13.1M

    3.6% of stocks

    +2%This quarter—Since filed—Held
    AIQuality—Est. buy—
  • 8

    SCHWAB STRATEGIC TR - FUNDAMENTAL US L

    $13.0M

    3.5% of stocks

    -1%This quarter—Since filed—Held
    AIQuality—Est. buy—
  • 9

    DIMENSIONAL ETF TRUST - INTL SMALL CAP V

    $12.2M

    3.3% of stocks

    +2%This quarter—Since filed—Held
    AIQuality—Est. buy—
  • 10

    VANGUARD BD INDEX FDS - INTERMED TERM

    $11.8M

    3.2% of stocks

    +7%This quarter—Since filed—Held
    AIQuality—Est. buy—

All holdings — Sterling Financial Planning, Inc. (Q2 2026)

123 disclosed positions from the Form 13F-HR on SEC EDGAR, with quarter-over-quarter share changes. Largest by value first; the ten above are not repeated.

Company
— DIMENSIONAL ETF TRUST - US SMALL CAP ETFetf/fund$11.3M+0.7%
— ISHARES TR - SP SMCP600VL ETFetf/fund$10.0M-4%
— INNOVATOR ETFS TRUST - US EQT ACC 9 BFR$9.8M+1%
— ISHARES TR - CORE S&P500 ETFetf/fund$9.2M-1.0%
— DIMENSIONAL ETF TRUST - INFLATION PROTEetf/fund$7.4M+5%
— DIMENSIONAL ETF TRUST - EMERGING MKTS VAetf/fund$7.4M-2%
— DIMENSIONAL ETF TRUST - GLOBAL REAL ESTetf/fund$7.2M+5%
— ISHARES TR - CORE S&P MCP ETFetf/fund$5.1M-3%
QQQ$QQQINVESCO QQQ TRUST, SERIES 1etf/fund$5.0M-3%
— ISHARES TR - EAFE GRWTH ETFetf/fund$5.0M-2%
— ISHARES TR - S&P 500 VAL ETFetf/fund$4.9M-5%
— VANGUARD SCOTTSDALE FDS - SHRT TRM CORP BDetf/fund$4.9M+11%
META$METAMeta Platforms, Inc.note$4.8M+5%
AAPL$AAPLApple Inc.$4.7M+3%
— ISHARES TR - US TREAS BD ETFetf/fund$4.5M+3%

What changed in Q2 2026

Against the previous quarter's 13F: 8 new, 48 added to, 50 trimmed, 2 sold out. Share-count changes; largest moves by dollar size first.

New positions (8)

  • GEV$GEVGE Vernova Inc.$311K

    first bought this quarter

  • INTC$INTCINTEL CORP$237K

    first bought this quarter

  • VANGUARD INDEX FDS - SMALL CP ETF$230K

    first bought this quarter

  • DIMENSIONAL ETF TRUST - US TARGETED VLU$223K

    first bought this quarter

  • ISHARES TR - MSCI EMG MKT ETF$218K

    first bought this quarter

  • GLW$GLWCORNING INC /NY$213K

    first bought this quarter

+2 more in the Excel export

Added to (48)

  • VANGUARD BD INDEX FDS - INTERMED TERM+7%

    now $11.8M

  • VANGUARD INDEX FDS - GROWTH ETF+489%

    now $902K

  • VANGUARD SCOTTSDALE FDS - SHRT TRM CORP BD+11%

    now $4.9M

  • VANGUARD INDEX FDS - MID CAP ETF+292%

    now $603K

  • ISHARES TR - S&P MC 400VL ETF+2%

    now $23.1M

  • DIMENSIONAL ETF TRUST - INFLATION PROTE+5%

    now $7.4M

+42 more in the Excel export

Trimmed (50)

  • ISHARES TR - SP SMCP600VL ETF-4%

    now $10.0M

  • ISHARES TR - S&P MC 400GR ETF-2%

    now $21.5M

  • ISHARES TR - S&P SML 600 GWT-1%

    now $22.9M

  • ISHARES TR - S&P 500 VAL ETF-5%

    now $4.9M

  • XOM.R34088$XOM.R34088EXXON MOBIL CORP-12%

    now $1.6M · held 10+ qtrs

  • SCHWAB STRATEGIC TR - FUNDAMENTAL INTL-8%

    now $2.4M

+44 more in the Excel export

Sold out (2)

  • VANGUARD WORLD FDwas $226K
  • INNOVATOR ETFS TRUSTwas $205K

Firm AUM (Form ADV): $760.8M as of 2025-12-31 · SEC IAPD

Holdings by quarter

Every 13F Sterling Financial Planning, Inc. has filed, 22 earlier quarters. Pick one to see what it held then.

Email me the moment this fund files its next 13FPro

Is it too late to follow Sterling Financial Planning?

Q2 2026 13F filed with the SEC on Aug 11, 2026. Prices are closing prices as of Oct 26, 2026.

Average quality of Sterling Financial Planning's top 20 holdings: 73/100 (our AI quality score, weighted by position size; 15 of the 20 are scored)

Top 10 since filing

-2.6%

Value-weighted move of the 10 largest stock positions

Turnover

1%

Last quarter; 6% over the last 4

Top 10 weight

47%

Share of the stock portfolio in its 10 largest positions

Held 4+ quarters

96%

Share of portfolio value in positions held a year or more

Highest-quality names it owns(among its 100 largest positions)

The 8 highest-scoring companies in this portfolio are a Pro feature.

How these are measured
  • Moves since the quarter-end and since the filing date use our own daily closing prices, from the close on (or just before) each date to the latest close.
  • Turnover is the lesser of shares bought or sold in a quarter, valued at the quarter-end prices in the 13F, divided by the average of the two quarters' stock portfolio values.
  • Quarters held and add/trim streaks count back only through quarters whose filed holdings add up to the filing's own cover-page total (back to Q1 2024 for this fund). A change counts as an add or a trim when the split-adjusted share count moves by more than 1%.
  • Estimate, not the fund's reported cost. For each quarter in the current holding period in which the fund's share count rose (split-adjusted), we take that quarter's average daily close and weight it by the shares added; sales do not change an average cost. Quarters where the stock's price history and the 13F's own implied price disagree by more than 2x are left out.
  • Put and call option rows report the value of the underlying shares, not a position the fund paid for, so they are left out of all of the above.

Portfolio Overview

Sterling Financial Planning, Inc. disclosed 123 positions worth $367.7M in its Form 13F-HR for Q2 2026. During the quarter the fund opened 8 new positions and exited 2 — including a new stake in $GEV. The portfolio is most concentrated in Other (83.5% of disclosed assets). All figures are sourced directly from Sterling Financial Planning, Inc.’s Form 13F-HR filing with the SEC under CIK 1844278.

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AI-Powered Hedge Fund Analysis: Sterling Financial Planning, Inc.

13F Pro is an AI hedge fund tracker and stock research platform. For Sterling Financial Planning, Inc. (SEC CIK: 1844278), the platform ingests every quarterly Form 13F filing and applies AI-powered analysis on top — 10 specialized AI analysts (value, growth, momentum, macro, activist, and more) debate the fund's top positions and publish AI-generated analysis with cited SEC sources.

Every holding in Sterling Financial Planning, Inc.'s portfolio is scored on an AI quality ranking built from its SEC filings (ROIC, FCF margin, revenue growth, institutional flow, earnings quality, shareholder dilution, and more). Track accumulation and distribution quarter over quarter, identify conviction positions, and see AI stock analysis for each position — alongside 8,700+ other institutional filers and 2,800+ AI-ranked companies.