Madden Advisory Services, Inc.
13F Reported Value
ⓘ$278.9M
Holdings
110
Latest Filing
2026-06-30
Filing Quarter
Q2 2026
Portfolio Overview
Madden Advisory Services, Inc. disclosed 110 positions worth $278.9M in its Form 13F-HR for Q2 2026. During the quarter the fund opened 2 new positions and exited 0. The portfolio is most concentrated in Other (94.5% of disclosed assets). All figures are sourced directly from Madden Advisory Services, Inc.’s Form 13F-HR filing with the SEC under CIK 1542284.
AI Fund Analysis
StableSector Allocation
AUM History
Top Equity Holdings by Value
Quarterly Activity — Q2 2026
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VANGUARD INDEX FDS - S&P 500 ETF SHS
—Quality
$20.5M29,840 shVANGUARD WORLD FD - INF TECH ETF
—Quality
$20.3M169,988 shSCHWAB STRATEGIC TR - US BRD MKT ETF
—Quality
$17.3M595,799 shVANGUARD INDEX FDS - VALUE ETF
—Quality
$14.9M68,169 shISHARES TR - MSCI EAFE ETF
—Quality
$11.0M105,547 shISHARES TR - IBONDS DEC2026
—Quality
$7.9M325,410 shSCHWAB STRATEGIC TR - US LRG CAP ETF
—Quality
$7.3M246,436 shISHARES TR - IBONDS 27 ETF
—Quality
$6.7M278,182 shSCHWAB STRATEGIC TR - US MID-CAP ETF
—Quality
$6.7M181,685 sh- —
Quality
$6.7M88,555 sh
| Company | Quality | Value | Shares |
|---|---|---|---|
| VANGUARD INDEX FDS - S&P 500 ETF SHS | — | $20.5M | 29,840 |
| VANGUARD WORLD FD - INF TECH ETF | — | $20.3M | 169,988 |
| SCHWAB STRATEGIC TR - US BRD MKT ETF | — | $17.3M | 595,799 |
| VANGUARD INDEX FDS - VALUE ETF | — | $14.9M | 68,169 |
| ISHARES TR - MSCI EAFE ETF | — | $11.0M | 105,547 |
| ISHARES TR - IBONDS DEC2026 | — | $7.9M | 325,410 |
| SCHWAB STRATEGIC TR - US LRG CAP ETF | — | $7.3M | 246,436 |
| ISHARES TR - IBONDS 27 ETF | — | $6.7M | 278,182 |
| SCHWAB STRATEGIC TR - US MID-CAP ETF | — | $6.7M | 181,685 |
 ISHARES GOLD TRUST$IAU | — | $6.7M | 88,555 |
Unlock AI quality scores for every holding
32-signal composite ranking on each of Madden Advisory Services, Inc.'s 110 positions.
Showing top 10 of 110 holdings.
Sector Allocation
Other
$263.6M
Financials
$10.9M
Technology
$2.1M
Real Estate
$1.1M
Healthcare
$1.1M
Full Holdings — Madden Advisory Services, Inc. (Q2 2026)
All 110 disclosed positions from the latest Form 13F-HR, with quarter-over-quarter share changes and 13F Pro quality scores. Sourced from SEC EDGAR.
| # | Ticker | Company | Value | Weight | QoQ | Quality |
|---|---|---|---|---|---|---|
| 1 | — | VANGUARD INDEX FDS - S&P 500 ETF SHS | $20.5M | 7.3% | -9% | — |
| 2 | — | VANGUARD WORLD FD - INF TECH ETF | $20.3M | 7.3% | +699% | — |
| 3 | — | SCHWAB STRATEGIC TR - US BRD MKT ETF | $17.3M | 6.2% | -1% | — |
| 4 | — | VANGUARD INDEX FDS - VALUE ETF | $14.9M | 5.3% | +6% | — |
| 5 | — | ISHARES TR - MSCI EAFE ETF | $11.0M | 3.9% | +1% | — |
| 6 | — | ISHARES TR - IBONDS DEC2026 | $7.9M | 2.8% | -1% | — |
| 7 | — | SCHWAB STRATEGIC TR - US LRG CAP ETF | $7.3M | 2.6% | -4% | — |
| 8 | — | ISHARES TR - IBONDS 27 ETF | $6.7M | 2.4% | -1% | — |
| 9 | — | SCHWAB STRATEGIC TR - US MID-CAP ETF | $6.7M | 2.4% | +0% | — |
| 10 | $IAU | ISHARES GOLD TRUST | $6.7M | 2.4% | +1% | — |
| 11 | — | VANGUARD WORLD FD - HEALTH CAR ETF | $6.4M | 2.3% | +0% | — |
| 12 | — | VANGUARD STAR FDS - VG TL INTL STK F | $6.3M | 2.3% | -0% | — |
| 13 | — | SCHWAB STRATEGIC TR - US LCAP GR ETF | $6.2M | 2.2% | -1% | — |
| 14 |  $QQQ | INVESCO QQQ TRUST, SERIES 1 | $5.5M | 2.0% | -3% | — |
| 15 | — | ISHARES TR - 0-5YR HI YL CP | $5.2M | 1.9% | +2% | — |
| 16 | — | VANGUARD SCOTTSDALE FDS - SHRT TRM CORP BD | $5.2M | 1.9% | +2% | — |
| 17 | — | VANGUARD WORLD FD - CONSUM STP ETF | $5.2M | 1.9% | +0% | — |
| 18 | — | SCHWAB STRATEGIC TR - 5 10YR CORP BD | $5.1M | 1.8% | -2% | — |
| 19 |  $SPY | SPDR S&P 500 ETF TRUST | $5.0M | 1.8% | -2% | — |
| 20 | — | ISHARES TR - CORE S&P SCP ETF | $4.6M | 1.7% | -2% | — |
| 21 | — | VANGUARD WORLD FD - CONSUM DIS ETF | $3.9M | 1.4% | -1% | — |
| 22 | — | ISHARES TR - IBDS DEC28 ETF | $3.9M | 1.4% | -0% | — |
| 23 | — | VANGUARD INDEX FDS - TOTAL STK MKT | $3.8M | 1.4% | -1% | — |
| 24 | — | VANGUARD WORLD FD - INDUSTRIAL ETF | $3.5M | 1.2% | +1% | — |
| 25 | — | ISHARES TR - 0-5 YR TIPS ETF | $3.4M | 1.2% | +0% | — |
| 26 | — | FIDELITY COVINGTON TRUST - QLTY FCTOR ETF | $3.4M | 1.2% | -1% | — |
| 27 | — | VANGUARD SPECIALIZED FUNDS - DIV APP ETF | $3.4M | 1.2% | -0% | — |
| 28 | — | VANGUARD INDEX FDS - GROWTH ETF | $3.2M | 1.2% | +785% | — |
| 29 | — | VANGUARD WORLD FD - UTILITIES ETF | $3.0M | 1.1% | +1% | — |
| 30 | — | SCHWAB STRATEGIC TR - US DIVIDEND EQ | $3.0M | 1.1% | -0% | — |
| 31 | — | VANECK ETF TRUST - IG FLOA RATE ETF | $3.0M | 1.1% | -1% | — |
| 32 | — | ISHARES TR - IBONDS DEC 29 | $2.6M | 0.9% | +3% | — |
| 33 | — | SCHWAB STRATEGIC TR - US REIT ETF | $2.5M | 0.9% | -1% | — |
| 34 | — | VANGUARD WORLD FD - FINANCIALS ETF | $2.4M | 0.9% | +2% | — |
| 35 | — | SELECT SECTOR SPDR TR - ST STR TECHN ETF | $2.2M | 0.8% | -5% | — |
| 36 | — | VANGUARD WORLD FD - COMM SRVC ETF | $1.8M | 0.7% | +3% | — |
| 37 | — | ISHARES TR - CORE S&P MCP ETF | $1.8M | 0.6% | -1% | — |
| 38 | — | VANGUARD INDEX FDS - SMALL CP ETF | $1.7M | 0.6% | +0% | — |
| 39 | — | VANECK ETF TRUST - SEMICONDUCTR ETF | $1.7M | 0.6% | -4% | — |
| 40 | — | ISHARES TR - TIPS BD ETF | $1.7M | 0.6% | -6% | — |
| 41 | — | ISHARES TR - U.S. MED DVC ETF | $1.7M | 0.6% | -4% | — |
| 42 | — | ISHARES TR - CORE HIGH DV ETF | $1.6M | 0.6% | +386% | — |
| 43 | — | SELECT SECTOR SPDR TR - ST STR DISCR ETF | $1.5M | 0.6% | -2% | — |
| 44 | — | ISHARES TR - EAFE VALUE ETF | $1.5M | 0.5% | -1% | — |
| 45 | — | VANGUARD INTL EQUITY INDEX F - FTSE EMR MKT ETF | $1.4M | 0.5% | +3% | — |
| 46 |  $IVZ | Invesco Ltd. | $1.4M | 0.5% | -3% | — |
| 47 | — | SCHWAB STRATEGIC TR - EMRG MKTEQ ETF | $1.4M | 0.5% | -0% | — |
| 48 | — | SELECT SECTOR SPDR TR - ST STR STAPL ETF | $1.3M | 0.5% | -3% | — |
| 49 | — | SELECT SECTOR SPDR TR - ST STR INDL ETF | $1.3M | 0.5% | -0% | — |
| 50 | — | SCHWAB STRATEGIC TR - INTL EQTY ETF | $1.3M | 0.5% | -1% | — |
| 51 | — | VANGUARD BD INDEX FDS - TOTAL BND MRKT | $1.2M | 0.5% | +10% | — |
| 52 |  $AAPL | Apple Inc. | $1.2M | 0.4% | -1% | 76.4 |
| 53 | — | VANGUARD INDEX FDS - REAL ESTATE ETF | $1.1M | 0.4% | -1% | — |
| 54 | — | SCHWAB STRATEGIC TR - INT-TRM U.S TRES | $1.1M | 0.4% | -0% | — |
| 55 | — | VANGUARD INDEX FDS - MID CAP ETF | $1.0M | 0.4% | +278% | — |
| 56 | — | ISHARES TR - IBONDS DEC 2030 | $1.0M | 0.4% | +4% | — |
| 57 | — | ISHARES TR - MSCI EMG MKT ETF | $994,569 | 0.4% | -4% | — |
| 58 | — | SCHWAB STRATEGIC TR - SHT TM US TRES | $974,080 | 0.3% | +18% | — |
| 59 | — | ISHARES TR - EAFE GRWTH ETF | $963,921 | 0.3% | -1% | — |
| 60 | — | ISHARES TR - IBON 2026 TE ETF | $955,241 | 0.3% | +2% | — |
| 61 | — | ISHARES TR - CORE S&P500 ETF | $919,085 | 0.3% | -0% | — |
| 62 | — | ISHARES TR - IBONDS 26 TRM TS | $918,850 | 0.3% | +2% | — |
| 63 |  $ALPS | Alps Group Inc | $866,856 | 0.3% | -2% | — |
| 64 |  $WELL | WELLTOWER INC. | $838,200 | 0.3% | -3% | 59.8 |
| 65 | — | VANGUARD SCOTTSDALE FDS - VNG RUS1000IDX | $794,827 | 0.3% | -3% | — |
| 66 | — | ISHARES TR - CORE S&P TTL STK | $776,997 | 0.3% | -3% | — |
| 67 |  $SGOL | abrdn Gold ETF Trust | $749,614 | 0.3% | +0% | — |
| 68 | — | SCHWAB STRATEGIC TR - US SML CAP ETF | $743,445 | 0.3% | -1% | — |
| 69 | — | FIRST TR EXCHANGE-TRADED FD - FIRST TR ENH NEW | $717,357 | 0.3% | -2% | — |
| 70 | — | ISHARES TR - CORE US AGGBD ET | $692,285 | 0.3% | -4% | — |
| 71 |  $META | Meta Platforms, Inc. | $678,054 | 0.2% | +9% | 79.6 |
| 72 | — | SELECT SECTOR SPDR TR - ST STR UTIL ETF | $639,566 | 0.2% | -3% | — |
| 73 |  $GLD | SPDR GOLD TRUST | $637,297 | 0.2% | -0% | — |
| 74 | — | ISHARES TR - CORE MSCI EAFE | $617,170 | 0.2% | -3% | — |
| 75 | — | ISHARES TR - MSCI INTL QUALTY | $594,402 | 0.2% | +0% | — |
| 76 | — | ISHARES TR - IBONDS 27 TRM TS | $573,880 | 0.2% | +4% | — |
| 77 | — | ISHARES TR - IBON 2027 TE ETF | $559,176 | 0.2% | +4% | — |
| 78 | — | VANGUARD WORLD FD - MATERIALS ETF | $556,417 | 0.2% | +10% | — |
| 79 |  $CEF | Sprott Physical Gold & Silver Trust | $545,398 | 0.2% | -1% | — |
| 80 | — | ISHARES TR - RUSSELL 2000 ETF | $521,926 | 0.2% | +0% | — |
| 81 | — | ISHARES TR - U.S. UTILITS ETF | $470,359 | 0.2% | -0% | — |
| 82 | — | ISHARES TR - IBONDS 28 TRM TS | $457,457 | 0.2% | +5% | — |
| 83 | — | SPDR SERIES TRUST - ST STR SP HOME | $446,177 | 0.2% | -1% | — |
| 84 | — | ISHARES TR - IBONDS 28 TR HI | $433,434 | 0.2% | +5% | — |
| 85 | — | SPDR SERIES TRUST - ST PORT HIGH ETF | $431,963 | 0.1% | +9% | — |
| 86 | — | ISHARES TR - U.S. TECH ETF | $424,503 | 0.1% | +0% | — |
| 87 | — | SPDR SERIES TRUST - ST STR P500GRW | $408,493 | 0.1% | +0% | — |
| 88 | — | ISHARES TR - RUS 1000 ETF | $407,862 | 0.1% | +0% | — |
| 89 | — | SPDR INDEX SHS FDS - ST STR PO EX ETF | $400,449 | 0.1% | +0% | — |
| 90 | — | VANGUARD SCOTTSDALE FDS - LG-TERM COR BD | $393,042 | 0.1% | +4% | — |
| 91 | — | SPDR SERIES TRUST - ST STR NYSE TECH | $390,650 | 0.1% | -6% | — |
| 92 | — | SCHWAB STRATEGIC TR - US LCAP VA ETF | $381,344 | 0.1% | +30% | — |
| 93 |  $SLV | iShares Silver Trust | $355,469 | 0.1% | +28% | — |
| 94 | — | VANGUARD WORLD FD - ENERGY ETF | $343,648 | 0.1% | +4% | — |
| 95 | — | ISHARES TR - RUS MID CAP ETF | $325,343 | 0.1% | -15% | — |
| 96 |  $IVT | InvenTrust Properties Corp. | $289,324 | 0.1% | +0% | 56.8 |
| 97 | — | ISHARES TR - IBONDS 29 TRM TS | $287,837 | 0.1% | +8% | — |
| 98 | — | VANECK ETF TRUST - MRNGSTR WDE MOAT | $285,055 | 0.1% | -0% | — |
| 99 |  $PFH | PRUDENTIAL FINANCIAL INC | $284,288 | 0.1% | +4% | 58.7 |
| 100 | — | FIRST TR EXCHANGE-TRADED FD - CONSUMR STAPLE | $277,594 | 0.1% | -2% | — |
| 101 | — | ISHARES TR - IBONDS 29 TR HI | $271,558 | 0.1% | +9% | — |
| 102 | — | SCHWAB STRATEGIC TR - LONG TERM US | $264,485 | 0.1% | +4% | — |
| 103 |  $STT | STATE STREET CORP | $263,388 | 0.1% | -1% | 71.5 |
| 104 | — | ISHARES TR - IBOXX HI YD ETF | $257,315 | 0.1% | -21% | — |
| 105 | — | ISHARES TR - RUS MDCP VAL ETF | $256,611 | 0.1% | +0% | — |
| 106 | — | ISHARES TR - S&P MC 400VL ETF | $254,096 | 0.1% | -7% | — |
| 107 |  $MDY | SPDR S&P MIDCAP 400 ETF TRUST | $241,949 | 0.1% | -2% | — |
| 108 |  $JNJ | JOHNSON & JOHNSON | $236,389 | 0.1% | -0% | 69 |
| 109 | — | FIRST TR EXCHANGE-TRADED FD - TECH ALPHADEX | $222,868 | 0.1% | NEW | — |
| 110 |  $MSFT | MICROSOFT CORP | $219,885 | 0.1% | NEW | 79.8 |
New Positions (2)
$MSFT MICROSOFT CORP$219,885Browse Top Institutional Investors
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