Friday Financial
Sector Allocation
- Other89.5%$452.7M
- Financials5.0%$25.1M
- Technology3.5%$17.4M
- Industrials0.7%$3.7M
- Consumer Discretionary0.5%$2.5M
- Healthcare0.4%$2.1M
- Consumer Staples0.3%$1.4M
- Energy0.1%$545,469
- Communication Services0.1%$296,855
AUM History
13fpro.ai/research/fund/friday-financial-2048792
Conviction and streaks
Diversifying · top 10 = 59.0%From the fund's last 12 quarters of 13F filings: positions held longest at size, and names it added to or trimmed several quarters running.
Largest positions — Q3 2026
- ISHARES$108.4M
- SCHWAB$40.6M
- EA$27.3M
- SCHWAB$21.0M
- VANGUARD$20.1M
- ISHARES$17.7M
- AMERICAN$16.8M
- SCHWAB$16.3M
- SCHWAB$15.4M
- DIMENSIONAL$14.8M
STT
$14.8M- DIMENSIONAL$14.4M
- VANGUARD$11.0M
- VANGUARD$9.0M
- ISHARES$8.9M
AAPL
$8.1M- VANGUARD$6.3M
- VANGUARD$6.0M
- SPDR$5.6M
- AMERICAN$5.6M
Top 20 stock positions. Options are left out: 13F reports them at the underlying's value.
13fpro.ai/research/fund/friday-financial-2048792
Friday Financial 13F holdings — Q3 2026
$505.8M portfolio (+35.4% QoQ) · 119 holdings · Q3 2026 13F · top 10 are 59% of the stock portfolio
- 1
ISHARES TR - CORE S&P TTL STK
$108.4M
21.4% of stocks
+24%This quarter—Since filed—HeldAIQuality—Est. buy— - 2
SCHWAB STRATEGIC TR - US LCAP GR ETF
$40.6M
8.0% of stocks
+49%This quarter—Since filed—HeldAIQuality—Est. buy— - 3
EA SERIES TRUST - BRID OMN SMA ETF
$27.3M
5.4% of stocks
+19%This quarter—Since filed—HeldAIQuality—Est. buy— - 4
SCHWAB STRATEGIC TR - US LCAP VA ETF
$21.0M
4.1% of stocks
+62%This quarter—Since filed—HeldAIQuality—Est. buy— - 5
VANGUARD SCOTTSDALE FDS - INTER TERM TREAS
$20.1M
4.0% of stocks
+26%This quarter—Since filed—HeldAIQuality—Est. buy— - 6
ISHARES TR - CORE MSCI INTL
$17.7M
3.5% of stocks
+19%This quarter—Since filed—HeldAIQuality—Est. buy— - 7
AMERICAN CENTY ETF TR - INTL SMCP VLU
$16.8M
3.3% of stocks
+19%This quarter—Since filed—HeldAIQuality—Est. buy— - 8
SCHWAB STRATEGIC TR - INTL EQTY ETF
$16.3M
3.2% of stocks
+74%This quarter—Since filed—HeldAIQuality—Est. buy— - 9
SCHWAB STRATEGIC TR - US DIVIDEND EQ
$15.4M
3.0% of stocks
+29%This quarter—Since filed—HeldAIQuality—Est. buy— - 10
DIMENSIONAL ETF TRUST - SHOR DUR FIX ETF
$14.8M
2.9% of stocks
+16%This quarter—Since filed—HeldAIQuality—Est. buy—
| # | Company | Value | Weight | This quarter | Since filed | Held | AI quality | Est. buy | |
|---|---|---|---|---|---|---|---|---|---|
| 1 | ISHARES TR - CORE S&P TTL STK | $108.4M | 21.4% | +24% | — | — | — | — | |
| 2 | SCHWAB STRATEGIC TR - US LCAP GR ETF | $40.6M | 8.0% | +49% | — | — | — | — | |
| 3 | EA SERIES TRUST - BRID OMN SMA ETF | $27.3M | 5.4% | +19% | — | — | — | — | |
| 4 | SCHWAB STRATEGIC TR - US LCAP VA ETF | $21.0M | 4.1% | +62% | — | — | — | — | |
| 5 | VANGUARD SCOTTSDALE FDS - INTER TERM TREAS | $20.1M | 4.0% | +26% | — | — | — | — | |
| 6 | ISHARES TR - CORE MSCI INTL | $17.7M | 3.5% | +19% | — | — | — | — | |
| 7 | AMERICAN CENTY ETF TR - INTL SMCP VLU | $16.8M | 3.3% | +19% | — | — | — | — | |
| 8 | SCHWAB STRATEGIC TR - INTL EQTY ETF | $16.3M | 3.2% | +74% | — | — | — | — | |
| 9 | SCHWAB STRATEGIC TR - US DIVIDEND EQ | $15.4M | 3.0% | +29% | — | — | — | — | |
| 10 | DIMENSIONAL ETF TRUST - SHOR DUR FIX ETF | $14.8M | 2.9% | +16% | — | — | — | — |
All holdings — Friday Financial (Q3 2026)
119 disclosed positions from the Form 13F-HR on SEC EDGAR, with quarter-over-quarter share changes. Largest by value first; the ten above are not repeated.
| # | Company | Held | Source | |||||||
|---|---|---|---|---|---|---|---|---|---|---|
| 11 | STATE STREET CORPetf/fund | Financials | $14.8M | 2.9% | 368K | +39% | 8+ qtrsAdded 4 qtrs in a row | 71.5 | 13F | |
| 12 | — | DIMENSIONAL ETF TRUST - EMERGING MKTS COetf/fund | — | $14.4M | 2.9% | 362K | +22% | — | — | 13F |
| 13 | — | VANGUARD STAR FDS - VG TL INTL STK Fetf/fund | — | $11.0M | 2.2% | 130K | +185% | — | — | 13F |
| 14 | — | VANGUARD MALVERN FDS - STRM INFPROIDXetf/fund | — | $9.0M | 1.8% | 186K | +24% | — | — | 13F |
| 15 | — | ISHARES TR - RUS 1000 GRW ETFetf/fund | — | $8.9M | 1.8% | 71K | +91% | — | — | 13F |
| 16 | Apple Inc. | Technology | $8.1M | 1.6% | 25K | +21% | 8+ qtrsAdded 2 qtrs in a row | 75.7 | 13F | |
| 17 | — | VANGUARD SPECIALIZED FUNDS - DIV APP ETFetf/fund | — | $6.3M | 1.2% | 27K | +28% | — | — | 13F |
| 18 | — | VANGUARD INDEX FDS - MRNGSTR TTL STKetf/fund | — | $6.0M | 1.2% | 16K | -1% | — | — | 13F |
| 19 | — | SPDR SERIES TRUST - ST STR P500VALetf/fund | — | $5.6M | 1.1% | 92K | +42% | — | — | 13F |
| 20 | — | AMERICAN CENTY ETF TR - US SML CP VALUetf/fund | — | $5.6M | 1.1% | 47K | +29% | — | — | 13F |
| 21 | — | DIMENSIONAL ETF TRUST - INTL HIGH PROFITetf/fund | — | $4.9M | 1.0% | 146K | +26% | — | — | 13F |
| 22 | — | SPDR SERIES TRUST - ST NUVE HIGH ETFetf/fund | — | $4.7M | 0.9% | 201K | +117% | — | — | 13F |
| 23 | — | VANGUARD WHITEHALL FDS - HIGH DIV YLDetf/fund | — | $4.7M | 0.9% | 30K | +763% | — | — | 13F |
| 24 | — | VANGUARD INDEX FDS - MRNGSTR SM CP GRetf/fund | — | $3.7M | 0.7% | 11K | +135% | — | — | 13F |
| 25 | — | ISHARES TR - RUS MD CP GR ETFetf/fund | — | $3.7M | 0.7% | 27K | +96% | — | — | 13F |
| 26 | — | ISHARES TR - RUS MDCP VAL ETF | — | $3.7M | 0.7% | 23K | +229% | |||
| 27 | $UMBF | UMB FINANCIAL CORP | Financials | $3.6M | 0.7% | 28K | +0.3% | |||
| 28 | — | DIMENSIONAL ETF TRUST - NATL MUN BD ETF | — | $3.0M | 0.6% | 66K | +294% | |||
| 29 | — | AMERICAN CENTY ETF TR - AVANTIS EMGMKT | — | $3.0M | 0.6% | 32K | +64% | |||
| 30 | — | SPDR SERIES TRUST - ST STR SP600SM C | — | $3.0M | 0.6% | 29K | +319% | |||
| 31 | $QQQ | INVESCO QQQ TRUST, SERIES 1 | — | $3.0M | 0.6% | 4,028 | +2% | |||
| 32 | — | ISHARES TR - MSCI EMG MKT ETF | — | $2.8M | 0.6% | 42K | +183% | |||
| 33 | — | ISHARES TR - S&P 500 GRWT ETF | — | $2.6M | 0.5% | 18K | +52% | |||
| 34 | — | VANGUARD INDEX FDS - S&P 500 ETF SHS | — | $2.5M | 0.5% | 3,595 | +143% | |||
| 35 | — | VANGUARD INTL EQUITY INDEX F - FTSE EMR MKT ETF | — | $2.5M | 0.5% | 42K | +40% | |||
| 36 | — | SPDR SERIES TRUST - ST STR SP600GRWO | — | $2.4M | 0.5% | 22K | +42% | |||
| 37 | — | SPDR SERIES TRUST - ST STR SP400VAL | — | $2.1M | 0.4% | 24K | +71% | |||
| 38 | — | VANGUARD INDEX FDS - MRNGSTR MD CP GR | — | $2.1M | 0.4% | 7,057 | +44% | |||
| 39 | $DE | DEERE & CO | Industrials | $2.0M | 0.4% | 3,023 | +2% | |||
| 40 | $IBIT | iShares Bitcoin Trust ETF | Financials | $2.0M | 0.4% | 42K | -13% | |||
| 41 | — | J P MORGAN EXCHANGE TRADED F - EQUITY FOCUS ETF | — | $1.9M | 0.4% | 24K | +186% | |||
| 42 | $SPY | SPDR S&P 500 ETF TRUST | — | $1.9M | 0.4% | 2,502 | +728% | |||
| 43 | — | VANGUARD INDEX FDS - MRNGSTR MD CP VA | — | $1.9M | 0.4% | 9,630 | +40% | |||
| 44 | $MSFT | MICROSOFT CORP | Technology | $1.9M | 0.4% | 3,639 | +223% | |||
| 45 | — | VANGUARD INDEX FDS - MRNGSTR SML CP V | — | $1.8M | 0.4% | 7,920 | +16% | |||
| 46 | — | ISHARES INC - CORE MSCI EMKT | — | $1.8M | 0.4% | 22K | +5% | |||
| 47 | — | FIRST TR EXCH TRADED FD III - MANAGD MUN ETF | — | $1.8M | 0.4% | 37K | +4% | |||
| 48 | $TSLA | Tesla, Inc. | Consumer Discretionary | $1.7M | 0.3% | 4,856 | +8% | |||
| 49 | — | J P MORGAN EXCHANGE TRADED F - MUNICIPAL ETF | — | $1.7M | 0.3% | 35K | +16% | |||
| 50 | — | VANECK ETF TRUST - HIGH YLD MUNIETF | — | $1.6M | 0.3% | 34K | +2% | |||
| 51 | $NVDA | NVIDIA CORP | Technology | $1.6M | 0.3% | 6,922 | +42% | |||
| 52 | — | ISHARES TR - RUS 2000 GRW ETF | — | $1.6M | 0.3% | 4,407 | +57% | |||
| 53 | — | DIMENSIONAL ETF TRUST - EMGR CRE EQT MNG | — | $1.6M | 0.3% | 39K | +38% | |||
| 54 | — | ISHARES TR - NATIONAL MUN ETF | — | $1.3M | 0.3% | 13K | +33% | |||
| 55 | — | SPDR SERIES TRUST - ST STR PR SP1500 | — | $1.3M | 0.3% | 14K | -0.6% | |||
| 56 | $PWR | QUANTA SERVICES, INC. | Industrials | $1.2M | 0.2% | 1,819 | — | |||
| 57 | $STT | STATE STREET CORP | Financials | $1.1M | 0.2% | 10K | +203% | |||
| 58 | — | SCHWAB STRATEGIC TR - US AGGREGATE B | — | $985K | 0.2% | 45K | +288% | |||
| 59 | $JPM | JPMORGAN CHASE & CO | Financials | $976K | 0.2% | 2,931 | +7% | |||
| 60 | — | DIMENSIONAL ETF TRUST - INTL SMALL CAP V | — | $942K | 0.2% | 22K | — | |||
| 61 | $WT | WisdomTree, Inc. | Financials | $813K | 0.2% | 15K | +4% | |||
| 62 | $WMT | Walmart Inc. | Consumer Staples | $797K | 0.2% | 7,642 | +2% | |||
| 63 | $AVGO | Broadcom Inc. | Technology | $787K | 0.2% | 2,290 | +21% | |||
| 64 | $AMZN | AMAZON COM INC | Consumer Discretionary | $751K | 0.1% | 3,024 | +47% | |||
| 65 | — | SPDR SERIES TRUST - ST LON TREAS ETF | — | $733K | 0.1% | 31K | New | |||
| 66 | — | ISHARES TR - MSCI USA VALUE | — | $715K | 0.1% | 3,568 | — | |||
| 67 | — | J P MORGAN EXCHANGE TRADED F - CORE PLUS BD ETF | — | $711K | 0.1% | 16K | New | |||
| 68 | — | VANGUARD WORLD FD - INF TECH ETF | — | $700K | 0.1% | 5,512 | — | |||
| 69 | — | J P MORGAN EXCHANGE TRADED F - INTL BD OPP ETF | — | $697K | 0.1% | 15K | +149% | |||
| 70 | — | ISHARES TR - S&P MC 400GR ETF | — | $685K | 0.1% | 6,177 | +33% | |||
| 71 | — | ISHARES TR - RUS 2000 VAL ETF | — | $669K | 0.1% | 3,178 | +32% | |||
| 72 | — | PIMCO ETF TR - INTER MUN BD ACT | — | $661K | 0.1% | 13K | +6% | |||
| 73 | $BRK.B | BERKSHIRE HATHAWAY INC | Financials | $642K | 0.1% | 1,282 | +6% | |||
| 74 | $GOOG | Alphabet Inc. | Technology | $632K | 0.1% | 1,887 | +13% | |||
| 75 | $ALPS | Alps Group Inc | Healthcare | $627K | 0.1% | 15K | +32% | |||
| 76 | — | VANGUARD WHITEHALL FDS - INTL HIGH ETF | — | $618K | 0.1% | 6,192 | +0.6% | |||
| 77 | — | ISHARES TR - EAFE VALUE ETF | — | $614K | 0.1% | 7,888 | +3% | |||
| 78 | $SNDK | Sandisk Corp | Technology | $606K | 0.1% | 339 | +2% | |||
| 79 | $AMD | ADVANCED MICRO DEVICES INC | Technology | $570K | 0.1% | 926 | +84% | |||
| 80 | — | ISHARES TR - MSCI INTL QUALTY | — | $530K | 0.1% | 11K | +2% | |||
| 81 | $WT | WisdomTree, Inc. | Financials | $477K | 0.1% | 4,900 | — | |||
| 82 | $WDC | WESTERN DIGITAL CORP | Technology | $473K | 0.1% | 1,023 | +2% | |||
| 83 | $IBM | INTERNATIONAL BUSINESS MACHINES CORP | Technology | $472K | 0.1% | 2,090 | +10% | |||
| 84 | $GOOGL | Alphabet Inc. | Technology | $421K | 0.1% | 1,246 | +43% | |||
| 85 | $PLTR | Palantir Technologies Inc. | Technology | $417K | 0.1% | 2,192 | +33% | |||
| 86 | — | VANGUARD WHITEHALL FDS - INTL DVD ETF | — | $394K | 0.1% | 4,202 | +12% | |||
| 87 | $CSCO | CISCO SYSTEMS, INC. | Technology | $391K | 0.1% | 3,591 | +12% | |||
| 88 | — | ISHARES TR - S&P 500 VAL ETF | — | $366K | 0.1% | 1,600 | — | |||
| 89 | — | SPDR SERIES TRUST - ST STR SP DIV | — | $361K | 0.1% | 2,447 | +29% | |||
| 90 | $PG | PROCTER & GAMBLE Co | Consumer Staples | $345K | 0.1% | 2,395 | +12% | |||
| 91 | — | NYLIM ACTIVE ETF TR - MACKAY MUN INTER | — | $324K | 0.1% | 14K | — | |||
| 92 | $SPCX | SPACE EXPLORATION TECHNOLOGIES CORP | Technology | $324K | 0.1% | 2,191 | New | |||
| 93 | $MDY | SPDR S&P MIDCAP 400 ETF TRUST | — | $316K | 0.1% | 477 | — | |||
| 94 | — | DIMENSIONAL ETF TRUST - US CORE EQT MKT | — | $315K | 0.1% | 5,994 | — | |||
| 95 | — | ISHARES TR - 3 7 YR TREAS BD | — | $314K | 0.1% | 2,766 | New | |||
| 96 | $WT | WisdomTree, Inc. | Financials | $309K | 0.1% | 2,754 | — | |||
| 97 | $DIS | Walt Disney Co | Communication Services | $297K | 0.1% | 2,930 | +10% | |||
| 98 | $JNJ | JOHNSON & JOHNSON | Healthcare | $292K | 0.1% | 1,127 | +6% | |||
| 99 | $XOM.R34088 | EXXON MOBIL CORP | Energy | $286K | 0.1% | 1,744 | New | |||
| 100 | $CAT | CATERPILLAR INC | Industrials | $280K | 0.1% | 339 | +12% | |||
| 101 | — | VANGUARD BD INDEX FDS - INTERMED TERM | — | $278K | 0.1% | 3,823 | — | |||
| 102 | $TXN | TEXAS INSTRUMENTS INC | Technology | $278K | 0.1% | 989 | +34% | |||
| 103 | $KO | COCA COLA CO | Consumer Staples | $268K | 0.1% | 3,114 | +9% | |||
| 104 | $MRK | Merck & Co., Inc. | Healthcare | $263K | 0.1% | 1,831 | New | |||
| 105 | $CVX | CHEVRON CORP | Energy | $260K | 0.1% | 1,254 | New | |||
| 106 | $META | Meta Platforms, Inc. | Technology | $257K | 0.1% | 354 | New | |||
| 107 | — | J P MORGAN EXCHANGE TRADED F - EQUITY PREMIUM | — | $255K | 0.1% | 4,558 | New | |||
| 108 | $LLY | ELI LILLY & Co | Healthcare | $251K | 0.1% | 218 | New | |||
| 109 | $CMI | CUMMINS INC | Industrials | $245K | 0.1% | 474 | New | |||
| 110 | — | ISHARES TR - S&P MC 400VL ETF | — | $240K | 0.1% | 1,724 | — | |||
| 111 | — | J P MORGAN EXCHANGE TRADED F - NASDAQ EQT PREM | — | $232K | 0.1% | 3,820 | +9% | |||
| 112 | $PFE | PFIZER INC | Healthcare | $222K | 0.0% | 7,906 | New | |||
| 113 | $MS | MORGAN STANLEY | Financials | $220K | 0.0% | 1,172 | +4% | |||
| 114 | $ABBV | AbbVie Inc. | Healthcare | $218K | 0.0% | 840 | New | |||
| 115 | $ORCL | ORACLE CORP | Technology | $212K | 0.0% | 1,534 | New | |||
| 116 | $AMGN | AMGEN INC | Healthcare | $208K | 0.0% | 510 | New | |||
| 117 | — | SELECT SECTOR SPDR TR - ST STR STAPL ETF | — | $201K | 0.0% | 2,500 | — | |||
| 118 | $IVZ | Invesco Ltd. | Financials | $192K | 0.0% | 19K | — | |||
| 119 | $HITI | High Tide Inc. | Consumer Discretionary | $34K | 0.0% | 13K | — |
What changed in Q3 2026
Against the previous quarter's 13F: 15 new, 86 added to, 3 trimmed, 4 sold out. Share-count changes; largest moves by dollar size first.
New positions (15)
- SPDR SERIES TRUST - ST LON TREAS ETF$733K
first bought this quarter
- J P MORGAN EXCHANGE TRADED F - CORE PLUS BD ETF$711K
first bought this quarter
$SPCXSPACE EXPLORATION TECHNOLOGIES CORP$324Kfirst bought this quarter
- ISHARES TR - 3 7 YR TREAS BD$314K
first bought this quarter
$XOM.R34088EXXON MOBIL CORP$286K
first bought this quarter
$MRKMerck & Co., Inc.$263K
first bought this quarter
+9 more in the Excel export
Added to (86)
- ISHARES TR - CORE S&P TTL STK+24%
now $108.4M
- SCHWAB STRATEGIC TR - US LCAP GR ETF+49%
now $40.6M
- SCHWAB STRATEGIC TR - US LCAP VA ETF+62%
now $21.0M
- VANGUARD STAR FDS - VG TL INTL STK F+185%
now $11.0M
- SCHWAB STRATEGIC TR - INTL EQTY ETF+74%
now $16.3M
- EA SERIES TRUST - BRID OMN SMA ETF+19%
now $27.3M
+80 more in the Excel export
Trimmed (3)
$IBITiShares Bitcoin Trust ETF-13%
now $2.0M · held 8+ qtrs
- VANGUARD INDEX FDS - MRNGSTR TTL STK-1%
now $6.0M
- SPDR SERIES TRUST - ST STR PR SP1500-0.6%
now $1.3M
Holdings by quarter
Every 13F Friday Financial has filed, 7 earlier quarters. Pick one to see what it held then.
Is it too late to follow Friday Financial?
Q3 2026 13F filed with the SEC on Oct 9, 2026. Prices are closing prices as of Oct 26, 2026.
Average quality of Friday Financial's top 20 holdings: 72/100 (our AI quality score, weighted by position size; 16 of the 20 are scored)
Top 10 since filing
-1.0%
Value-weighted move of the 10 largest stock positions
Turnover
1%
Last quarter; 4% over the last 4
Top 10 weight
59%
Share of the stock portfolio in its 10 largest positions
Held 4+ quarters
84%
Share of portfolio value in positions held a year or more
Highest-quality names it owns(among its 100 largest positions)
The 8 highest-scoring companies in this portfolio are a Pro feature.
How these are measured
- Moves since the quarter-end and since the filing date use our own daily closing prices, from the close on (or just before) each date to the latest close.
- Turnover is the lesser of shares bought or sold in a quarter, valued at the quarter-end prices in the 13F, divided by the average of the two quarters' stock portfolio values.
- Quarters held and add/trim streaks count back only through quarters whose filed holdings add up to the filing's own cover-page total (back to Q4 2024 for this fund). A change counts as an add or a trim when the split-adjusted share count moves by more than 1%.
- Estimate, not the fund's reported cost. For each quarter in the current holding period in which the fund's share count rose (split-adjusted), we take that quarter's average daily close and weight it by the shares added; sales do not change an average cost. Quarters where the stock's price history and the 13F's own implied price disagree by more than 2x are left out.
- Put and call option rows report the value of the underlying shares, not a position the fund paid for, so they are left out of all of the above.
Portfolio Overview
Friday Financial disclosed 119 positions worth $505.8M in its Form 13F-HR for Q3 2026. During the quarter the fund opened 15 new positions and exited 4. The portfolio is most concentrated in Other (89.5% of disclosed assets). All figures are sourced directly from Friday Financial’s Form 13F-HR filing with the SEC under CIK 2048792.
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AI-Powered Hedge Fund Analysis: Friday Financial
13F Pro is an AI hedge fund tracker and stock research platform. For Friday Financial (SEC CIK: 2048792), the platform ingests every quarterly Form 13F filing and applies AI-powered analysis on top — 10 specialized AI analysts (value, growth, momentum, macro, activist, and more) debate the fund's top positions and publish AI-generated analysis with cited SEC sources.
Every holding in Friday Financial's portfolio is scored on an AI quality ranking built from its SEC filings (ROIC, FCF margin, revenue growth, institutional flow, earnings quality, shareholder dilution, and more). Track accumulation and distribution quarter over quarter, identify conviction positions, and see AI stock analysis for each position — alongside 8,700+ other institutional filers and 2,800+ AI-ranked companies.