Friday Financial
13F Reported Value
ⓘ$373.4M
Holdings
108
Latest Filing
2026-06-30
Filing Quarter
Q2 2026
Portfolio Overview
Friday Financial disclosed 108 positions worth $373.4M in its Form 13F-HR for Q2 2026. During the quarter the fund opened 15 new positions and exited 2 and a full exit from $XOM. The portfolio is most concentrated in Other (89.0% of disclosed assets). All figures are sourced directly from Friday Financial’s Form 13F-HR filing with the SEC under CIK 2048792.
AI Fund Analysis
StableSector Allocation
AUM History
Top Equity Holdings by Value
Quarterly Activity — Q2 2026
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ISHARES TR - CORE S&P TTL STK
—Quality
$85.9M523,396 shSCHWAB STRATEGIC TR - US LCAP GR ETF
—Quality
$26.0M756,729 shEA SERIES TRUST - BRID OMN SMA ETF
—Quality
$23.3M810,376 shVANGUARD SCOTTSDALE FDS - INTER TERM TREAS
—Quality
$16.6M282,864 shISHARES TR - CORE MSCI INTL
—Quality
$15.0M167,276 shAMERICAN CENTY ETF TR - INTL SMCP VLU
—Quality
$13.6M130,837 shSCHWAB STRATEGIC TR - US LCAP VA ETF
—Quality
$13.3M388,248 shDIMENSIONAL ETF TRUST - SHOR DUR FIX ETF
—Quality
$13.1M274,581 shSCHWAB STRATEGIC TR - US DIVIDEND EQ
—Quality
$11.8M363,808 shDIMENSIONAL ETF TRUST - EMERGING MKTS CO
—Quality
$11.6M297,223 sh
| Company | Quality | Value | Shares |
|---|---|---|---|
| ISHARES TR - CORE S&P TTL STK | — | $85.9M | 523,396 |
| SCHWAB STRATEGIC TR - US LCAP GR ETF | — | $26.0M | 756,729 |
| EA SERIES TRUST - BRID OMN SMA ETF | — | $23.3M | 810,376 |
| VANGUARD SCOTTSDALE FDS - INTER TERM TREAS | — | $16.6M | 282,864 |
| ISHARES TR - CORE MSCI INTL | — | $15.0M | 167,276 |
| AMERICAN CENTY ETF TR - INTL SMCP VLU | — | $13.6M | 130,837 |
| SCHWAB STRATEGIC TR - US LCAP VA ETF | — | $13.3M | 388,248 |
| DIMENSIONAL ETF TRUST - SHOR DUR FIX ETF | — | $13.1M | 274,581 |
| SCHWAB STRATEGIC TR - US DIVIDEND EQ | — | $11.8M | 363,808 |
| DIMENSIONAL ETF TRUST - EMERGING MKTS CO | — | $11.6M | 297,223 |
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32-signal composite ranking on each of Friday Financial's 108 positions.
Showing top 10 of 108 holdings.
Sector Allocation
Other
$332.5M
Financials
$20.6M
Technology
$11.5M
Industrials
$5.7M
Consumer Discretionary
$1.4M
Healthcare
$759,968
Consumer Staples
$567,581
Communication Services
$259,427
Full Holdings — Friday Financial (Q2 2026)
All 108 disclosed positions from the latest Form 13F-HR, with quarter-over-quarter share changes and 13F Pro quality scores. Sourced from SEC EDGAR.
| # | Ticker | Company | Value | Weight | QoQ | Quality |
|---|---|---|---|---|---|---|
| 1 | — | ISHARES TR - CORE S&P TTL STK | $85.9M | 23.0% | +13% | — |
| 2 | — | SCHWAB STRATEGIC TR - US LCAP GR ETF | $26.0M | 7.0% | +20% | — |
| 3 | — | EA SERIES TRUST - BRID OMN SMA ETF | $23.3M | 6.2% | +5% | — |
| 4 | — | VANGUARD SCOTTSDALE FDS - INTER TERM TREAS | $16.6M | 4.4% | +26% | — |
| 5 | — | ISHARES TR - CORE MSCI INTL | $15.0M | 4.0% | +14% | — |
| 6 | — | AMERICAN CENTY ETF TR - INTL SMCP VLU | $13.6M | 3.6% | +11% | — |
| 7 | — | SCHWAB STRATEGIC TR - US LCAP VA ETF | $13.3M | 3.6% | +24% | — |
| 8 | — | DIMENSIONAL ETF TRUST - SHOR DUR FIX ETF | $13.1M | 3.5% | +25% | — |
| 9 | — | SCHWAB STRATEGIC TR - US DIVIDEND EQ | $11.8M | 3.2% | +10% | — |
| 10 | — | DIMENSIONAL ETF TRUST - EMERGING MKTS CO | $11.6M | 3.1% | +10% | — |
| 11 |  $STT | STATE STREET CORP | $10.7M | 2.9% | +1% | 61.5 |
| 12 | — | SCHWAB STRATEGIC TR - INTL EQTY ETF | $9.4M | 2.5% | +72% | — |
| 13 | — | VANGUARD MALVERN FDS - STRM INFPROIDX | $7.4M | 2.0% | +19% | — |
| 14 |  $AAPL | Apple Inc. | $6.3M | 1.7% | +12% | 76.1 |
| 15 | — | VANGUARD INDEX FDS - TOTAL STK MKT | $6.0M | 1.6% | -1% | — |
| 16 | — | VANGUARD SPECIALIZED FUNDS - DIV APP ETF | $5.0M | 1.3% | +11% | — |
| 17 | — | ISHARES TR - RUS 1000 GRW ETF | $4.5M | 1.2% | +346% | — |
| 18 | — | AMERICAN CENTY ETF TR - US SML CP VALU | $4.5M | 1.2% | +19% | — |
| 19 | — | DIMENSIONAL ETF TRUST - US HIGH PROF ETF | $4.4M | 1.2% | +9% | — |
| 20 | — | SPDR SERIES TRUST - ST STR P500VAL | $4.0M | 1.1% | +9% | — |
| 21 |  $UMBF | UMB FINANCIAL CORP | $4.0M | 1.1% | +6% | — |
| 22 | — | DIMENSIONAL ETF TRUST - INTL HIGH PROFIT | $3.9M | 1.1% | +11% | — |
| 23 | — | VANGUARD STAR FDS - VG TL INTL STK F | $3.9M | 1.0% | +1% | — |
| 24 |  $QQQ | INVESCO QQQ TRUST, SERIES 1 | $2.8M | 0.8% | +301% | — |
| 25 | — | SPDR SERIES TRUST - ST NUVE HIGH ETF | $2.3M | 0.6% | +3% | — |
| 26 | — | ISHARES TR - RUS MD CP GR ETF | $1.9M | 0.5% | +20% | — |
| 27 | — | FIRST TR EXCH TRADED FD III - MANAGD MUN ETF | $1.8M | 0.5% | +14% | — |
| 28 | — | AMERICAN CENTY ETF TR - AVANTIS EMGMKT | $1.8M | 0.5% | +53% | — |
| 29 | — | SPDR SERIES TRUST - ST STR SP600GRWO | $1.8M | 0.5% | +25% | — |
| 30 |  $TSLA | Tesla, Inc. | $1.8M | 0.5% | -0% | 50.1 |
| 31 |  $DE | DEERE & CO | $1.8M | 0.5% | +0% | 57.4 |
| 32 | — | VANGUARD INTL EQUITY INDEX F - FTSE EMR MKT ETF | $1.8M | 0.5% | +3% | — |
| 33 |  $IBIT | iShares Bitcoin Trust ETF | $1.7M | 0.5% | +3% | — |
| 34 | — | VANECK ETF TRUST - HIGH YLD MUNIETF | $1.7M | 0.5% | +25% | — |
| 35 | — | ISHARES INC - CORE MSCI EMKT | $1.7M | 0.5% | +0% | — |
| 36 | — | VANGUARD INDEX FDS - SM CP VAL ETF | $1.7M | 0.4% | -0% | — |
| 37 | — | VANGUARD INDEX FDS - SML CP GRW ETF | $1.6M | 0.4% | +3% | — |
| 38 | — | ISHARES TR - S&P 500 GRWT ETF | $1.6M | 0.4% | +3% | — |
| 39 | — | J P MORGAN EXCHANGE TRADED F - MUNICIPAL ETF | $1.5M | 0.4% | +56% | — |
| 40 | — | VANGUARD INDEX FDS - MCAP GR IDXVIP | $1.5M | 0.4% | +10% | — |
| 41 | — | VANGUARD INDEX FDS - MCAP VL IDXVIP | $1.4M | 0.4% | -1% | — |
| 42 | — | SPDR SERIES TRUST - ST STR SP400VAL | $1.3M | 0.3% | +130% | — |
| 43 | — | SPDR SERIES TRUST - ST STR PR SP1500 | $1.3M | 0.3% | +0% | — |
| 44 |  $PWR | QUANTA SERVICES, INC. | $1.2M | 0.3% | +0% | 62.6 |
| 45 | — | ISHARES TR - RUS MDCP VAL ETF | $1.2M | 0.3% | +2% | — |
| 46 | — | DIMENSIONAL ETF TRUST - EMGR CRE EQT MNG | $1.1M | 0.3% | +51% | — |
| 47 | — | ISHARES TR - RUS 2000 GRW ETF | $1.1M | 0.3% | +42% | — |
| 48 | — | DIMENSIONAL ETF TRUST - US SMALL CAP ETF | $1.0M | 0.3% | +68% | — |
| 49 | — | ISHARES TR - NATIONAL MUN ETF | $1.0M | 0.3% | +86% | — |
| 50 | — | VANGUARD INDEX FDS - S&P 500 ETF SHS | $1.0M | 0.3% | NEW | — |
| 51 | — | ISHARES TR - MSCI EMG MKT ETF | $972,065 | 0.3% | +0% | — |
| 52 |  $NVDA | NVIDIA CORP | $963,257 | 0.3% | +4% | 90.2 |
| 53 |  $JPM | JPMORGAN CHASE & CO | $929,910 | 0.3% | +15% | 35.6 |
| 54 | — | DIMENSIONAL ETF TRUST - INTL SMALL CAP V | $902,369 | 0.2% | -0% | — |
| 55 |  $WMT | Walmart Inc. | $837,777 | 0.2% | +15% | 63.2 |
| 56 |  $WT | WisdomTree, Inc. | $813,215 | 0.2% | +0% | 62.9 |
| 57 | — | DIMENSIONAL ETF TRUST - NATL MUN BD ETF | $807,147 | 0.2% | +21% | — |
| 58 | — | SPDR SERIES TRUST - ST STR SP600SM C | $747,655 | 0.2% | +26% | — |
| 59 |  $AVGO | Broadcom Inc. | $701,887 | 0.2% | +0% | 86.4 |
| 60 | — | ISHARES TR - MSCI USA VALUE | $684,592 | 0.2% | +0% | — |
| 61 | — | J P MORGAN EXCHANGE TRADED F - EQUITY FOCUS ETF | $668,969 | 0.2% | NEW | — |
| 62 | — | PIMCO ETF TR - INTER MUN BD ACT | $653,388 | 0.2% | +21% | — |
| 63 | — | VANGUARD WORLD FD - INF TECH ETF | $628,699 | 0.2% | +700% | — |
| 64 | — | VANGUARD WHITEHALL FDS - INTL HIGH ETF | $615,408 | 0.2% | +1% | — |
| 65 |  $GOOGL | Alphabet Inc. | $609,064 | 0.2% | +2% | 80.2 |
| 66 |  $BRK.B | BERKSHIRE HATHAWAY INC | $606,816 | 0.2% | +0% | 64.5 |
| 67 | — | ISHARES TR - EAFE VALUE ETF | $597,696 | 0.2% | +0% | — |
| 68 |  $IBM | INTERNATIONAL BUSINESS MACHINES CORP | $582,565 | 0.2% | +2% | 66.7 |
| 69 | — | VANGUARD WHITEHALL FDS - HIGH DIV YLD | $562,079 | 0.1% | +0% | — |
| 70 |  $SNDK | Sandisk Corp | $538,694 | 0.1% | NEW | 88.8 |
| 71 |  $WDC | WESTERN DIGITAL CORP | $532,100 | 0.1% | NEW | 76.8 |
| 72 | — | ISHARES TR - RUS 2000 VAL ETF | $529,533 | 0.1% | +10% | — |
| 73 | — | ISHARES TR - S&P MC 400GR ETF | $528,022 | 0.1% | +0% | — |
| 74 | — | ISHARES TR - MSCI INTL QUALTY | $523,986 | 0.1% | +0% | — |
| 75 |  $AMZN | AMAZON COM INC | $507,703 | 0.1% | +10% | 74.6 |
| 76 |  $ALPS | Alps Group Inc | $476,070 | 0.1% | +0% | — |
| 77 | $WT | WisdomTree, Inc. | $472,066 | 0.1% | +0% | 62.9 |
| 78 |  $MSFT | MICROSOFT CORP | $438,087 | 0.1% | +19% | 83.7 |
| 79 | $STT | STATE STREET CORP | $372,007 | 0.1% | NEW | 61.5 |
| 80 | — | ISHARES TR - S&P 500 VAL ETF | $369,248 | 0.1% | +0% | — |
| 81 |  $CSCO | CISCO SYSTEMS, INC. | $359,628 | 0.1% | -1% | 72.3 |
| 82 | — | VANGUARD WHITEHALL FDS - INTL DVD ETF | $357,548 | 0.1% | -0% | — |
| 83 | — | NEW YORK LIFE INVTS ACTIVE E - MACKAY MUN INTER | $342,639 | 0.1% | +0% | — |
| 84 |  $MDY | SPDR S&P MIDCAP 400 ETF TRUST | $328,233 | 0.1% | NEW | — |
| 85 |  $PG | PROCTER & GAMBLE Co | $327,954 | 0.1% | NEW | 72.9 |
| 86 |  $GOOG | Alphabet Inc. | $318,949 | 0.1% | NEW | 80.2 |
| 87 | $WT | WisdomTree, Inc. | $318,446 | 0.1% | +0% | 62.9 |
| 88 | — | DIMENSIONAL ETF TRUST - US CORE EQT MKT | $309,950 | 0.1% | +0% | — |
| 89 | — | SPDR SERIES TRUST - ST STR SP DIV | $295,989 | 0.1% | +0% | — |
| 90 | — | VANGUARD BD INDEX FDS - INTERMED TERM | $290,930 | 0.1% | +23% | — |
| 91 | — | J P MORGAN EXCHANGE TRADED F - INTL BD OPP ETF | $290,200 | 0.1% | +42% | — |
| 92 |  $CAT | CATERPILLAR INC | $284,856 | 0.1% | -66% | 67.8 |
| 93 |  $JNJ | JOHNSON & JOHNSON | $283,898 | 0.1% | NEW | 72.8 |
| 94 |  $AAAU | Goldman Sachs Physical Gold ETF | $270,926 | 0.1% | +0% | — |
| 95 | — | SCHWAB STRATEGIC TR - US AGGREGATE B | $264,223 | 0.1% | NEW | — |
| 96 |  $DIS | Walt Disney Co | $259,427 | 0.1% | +0% | 68.9 |
| 97 |  $AMD | ADVANCED MICRO DEVICES INC | $259,087 | 0.1% | NEW | 78.8 |
| 98 | — | ISHARES TR - S&P MC 400VL ETF | $251,726 | 0.1% | +0% | — |
| 99 |  $MS | MORGAN STANLEY | $249,795 | 0.1% | NEW | — |
| 100 |  $KO | COCA COLA CO | $239,627 | 0.1% | NEW | 74 |
| 101 |  $WEC | WEC ENERGY GROUP, INC. | $228,888 | 0.1% | NEW | 67 |
| 102 |  $SPY | SPDR S&P 500 ETF TRUST | $225,808 | 0.1% | NEW | — |
| 103 |  $PLTR | Palantir Technologies Inc. | $220,904 | 0.1% | +0% | 85.8 |
| 104 |  $TXN | TEXAS INSTRUMENTS INC | $216,455 | 0.1% | NEW | 70.4 |
| 105 | — | SELECT SECTOR SPDR TR - ST STR STAPL ETF | $212,150 | 0.1% | -6% | — |
| 106 | — | J P MORGAN EXCHANGE TRADED F - NASDAQ EQT PREM | $207,896 | 0.1% | -6% | — |
| 107 |  $IVZ | Invesco Ltd. | $205,882 | 0.1% | +0% | — |
| 108 |  $HITI | High Tide Inc. | $28,571 | 0.0% | NEW | — |
New Positions (15)
$SNDK Sandisk Corp$538,694$WDC WESTERN DIGITAL CORP$532,100$MDY SPDR S&P MIDCAP 400 ETF TRUST$328,233$PG PROCTER & GAMBLE Co$327,954$JNJ JOHNSON & JOHNSON$283,898$AMD ADVANCED MICRO DEVICES INC$259,087$MS MORGAN STANLEY$249,795$KO COCA COLA CO$239,627$WEC WEC ENERGY GROUP, INC.$228,888$SPY SPDR S&P 500 ETF TRUST$225,808$TXN TEXAS INSTRUMENTS INC$216,455$HITI High Tide Inc.$28,571Exited Positions (2)
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