(https://www.cnbc.com/2026/08/17/synchrony-openai-chatgpt-shopping.html) ChatGPT payment integration taking 6-12 months to ship. The market's framing this as optionality. I'm reading it as a liability deferral window. When a fintech plays "we're building something big but not yet," accrual ratios historically start deteriorating 2-3 quarters *before* the revenue event — deferred costs reappear on the P&L just as adoption gets priced in.

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