SEC Form 4 reporting owner

D Loren Robert W

D Loren Robert W has filed 33 Form 4 transactions reported between December 3, 2025 and August 31, 2026, as CEO and Chairman of XCel Brands, Inc..

Name as filed: D LOREN ROBERT W

Open-market buys, 24 mo
$129K
6 lines
Open-market sales, 24 mo
None
reported
Companies
1
with Form 4 filings
Latest transaction
Aug 31, 2026
transaction date

Roles and reported holdings

  • XELBXCel Brands, Inc.
    Dec 3, 2025 – Aug 31, 2026

    CEO and Chairman

    Held directly817,849 sh as of Aug 31, 2026 · Form 4

    24 months: $129K bought

    1 line is priced far from XELB’s market price that day, so the filing may concern a different security. Left out of totals and holdings; see the filings.

Transaction history

All 33 reported transactions, newest first. Every row links to the Form 4 on SEC EDGAR.

DateCompanyTypeSharesValueFiling
Aug 31, 2026XELBCEO and ChairmanShares withheld for tax or exercise priceCode F · direct14,713$14K@ $0.9300Form 4
Aug 31, 2026XELBCEO and ChairmanGrant or awardCode A · direct31,846$30K@ $0.9300Form 4
Aug 28, 2026XELBCEO and ChairmanOpen-market purchaseCode P · direct3,500$3K@ $0.9550Form 4
Aug 27, 2026XELBCEO and ChairmanOpen-market purchaseCode P · direct2,000$2K@ $0.9550Form 4
Aug 26, 2026XELBCEO and ChairmanOpen-market purchaseCode P · direct10,000$10K@ $0.9550Form 4
Aug 24, 2026XELBCEO and ChairmanOpen-market purchaseCode P · direct10,000$9K@ $0.8750Form 4
Aug 21, 2026XELBCEO and ChairmanOpen-market purchaseCode P · direct12,000$10K@ $0.8690Form 4
Jul 31, 2026XELBCEO and ChairmanShares withheld for tax or exercise priceCode F · direct11,402$21K@ $1.80Form 4
Jul 31, 2026XELBCEO and ChairmanGrant or awardCode A · direct24,681$44K@ $1.80Form 4
Jun 30, 2026XELBCEO and ChairmanShares withheld for tax or exercise priceCode F · direct7,454$13K@ $1.80Form 4
Jun 30, 2026XELBCEO and ChairmanGrant or awardCode A · direct16,454$30K@ $1.80Form 4
May 29, 2026XELBCEO and ChairmanShares withheld for tax or exercise priceCode F · direct6,168$13K@ $2.13Form 4
May 29, 2026XELBCEO and ChairmanGrant or awardCode A · direct13,617$29K@ $2.13Form 4
Apr 30, 2026XELBCEO and ChairmanShares withheld for tax or exercise priceCode F · direct6,862$15K@ $2.13Form 4
Apr 30, 2026XELBCEO and ChairmanGrant or awardCode A · direct13,905$30K@ $2.13Form 4
Apr 20, 2026XELBCEO and ChairmanShares withheld for tax or exercise priceCode F · direct6,809$15K@ $2.24Form 4
Apr 20, 2026XELBCEO and ChairmanGrant or awardCode A · direct13,222$30K@ $2.24Form 4
Apr 14, 2026XELBCEO and ChairmanGrant or awardCode A · indirect348,432$174.22B@ $500000.00Form 4
Apr 14, 2026XELBCEO and ChairmanGrant or awardCode A · indirect40,280$2.01B@ $50000.00Form 4
Apr 14, 2026XELBCEO and ChairmanGrant or awardCode A · indirect1,742$2K@ $1.44Form 4
Feb 27, 2026XELBCEO and ChairmanShares withheld for tax or exercise priceCode F · direct10,519$15K@ $1.45Form 4
Feb 27, 2026XELBCEO and ChairmanGrant or awardCode A · direct20,425$30K@ $1.45Form 4
Feb 2, 2026XELBCEO and ChairmanShares withheld for tax or exercise priceCode F · direct10,376$15K@ $1.47Form 4
Feb 2, 2026XELBCEO and ChairmanGrant or awardCode A · direct20,147$30K@ $1.47Form 4
Jan 2, 2026XELBCEO and ChairmanShares withheld for tax or exercise priceCode F · direct13,866$15K@ $1.10Form 4
Jan 2, 2026XELBCEO and ChairmanGrant or awardCode A · direct26,924$30K@ $1.10Form 4
Dec 17, 2025XELBCEO and ChairmanGrant or awardCode A · direct40,733$3K@ $0.0625Form 4
Dec 17, 2025XELBCEO and ChairmanOpen-market purchaseCode P · direct81,466$95K@ $1.17Form 4
Dec 5, 2025XELBCEO and ChairmanOpen-market purchaseCode P · directPrice far from market; may be another securityAlso reported by DiSanto Mark50,000$18K@ $0.3500Form 4
Dec 3, 2025XELBCEO and ChairmanGrant or awardCode A · direct250,674—Form 4
Dec 3, 2025XELBCEO and ChairmanGrant or awardCode A · direct25,000$24K@ $0.9400Form 4
Dec 3, 2025XELBCEO and ChairmanShares withheld for tax or exercise priceCode F · direct14,556$14K@ $0.9400Form 4
Dec 3, 2025XELBCEO and ChairmanGrant or awardCode A · direct31,507$30K@ $0.9400Form 4

How this page is built

Every row comes from a Form 4 filed with the SEC, which officers, directors and holders of more than 10% of a company’s stock must file within two business days of a trade. Transactions are grouped by the reporting owner’s name as filed (spacing, capitals and punctuation ignored); two different people filing under an identical name would appear together, and one person filing under two spellings appears on two pages.

Open-market totals count code P purchases and code S sales over the last 24 months. The same trade reported on more than one filing is counted once; when another owner (for example a fund and its general partner) reports the identical trade, they are listed beside it. Holdings are the shares owned after the latest purchase, sale, gift or tax-withholding line, shown separately for direct and indirect ownership; an indirect figure is one holding line, not a total across every trust or entity.

1 open-market line is priced outside 0.67×–1.5× of the stock’s closing price that day. A gap that large usually means the filing reports a different security than the company it is filed under, so those lines are shown but left out of totals and holdings.

This page describes what was filed with the SEC; it is not investment advice or a recommendation to buy or sell any security.