SEC Form 4 reporting owner

Cyr William B.

Cyr William B. has filed 115 Form 4 transactions reported between January 3, 2026 and August 26, 2026, as Chief Executive Officer of Freshpet, Inc. and a reporting owner of Vital Farms, Inc..

Name as filed: Cyr William B.

Open-market buys, 24 mo

$149K

2 lines

Open-market sales, 24 mo

$33.2M

61 lines

Companies

with Form 4 filings

Latest transaction

Aug 26, 2026

transaction date

Roles and reported holdings

FRPTFreshpet, Inc.
Jan 3, 2026 – Aug 26, 2026
Chief Executive Officer
Held directly350,744 sh as of Aug 26, 2026 · Form 4
Held indirectly (latest line)96,677 sh as of Aug 26, 2026 · Form 4
24 months: $33.2M sold
VITLVital Farms, Inc.
Mar 2, 2026 – Jun 10, 2026
Reporting owner
Held directly13,794 sh as of May 14, 2026 · Form 4
24 months: $149K bought

Transaction history

All 115 reported transactions, newest first. Every row links to the Form 4 on SEC EDGAR.

Date	Company	Type	Shares	Price	Value	Owned after	Filing
Aug 26, 2026	FRPTChief Executive Officer	Open-market saleCode S · indirect	979	$75.40	$74K@ $75.40	96,677	Form 4
Aug 26, 2026	FRPTChief Executive Officer	Option exerciseCode M · indirect	7,209	$10.23	$74K@ $10.23	97,656	Form 4
Aug 26, 2026	FRPTChief Executive Officer	Open-market saleCode S · indirect	1,110	$75.40	$84K@ $75.40	106,530	Form 4
Aug 26, 2026	FRPTChief Executive Officer	Option exerciseCode M · indirect	8,170	$10.23	$84K@ $10.23	107,640	Form 4
Aug 26, 2026	FRPTChief Executive Officer	Open-market saleCode S · indirect	568	$75.40	$43K@ $75.40	49,044	Form 4
Aug 26, 2026	FRPTChief Executive Officer	Option exerciseCode M · indirect	4,180	$10.23	$43K@ $10.23	49,612	Form 4
Aug 26, 2026	FRPTChief Executive Officer	Open-market saleCode S · direct	37,007	$74.67	$2.8M@ $74.67	350,744	Form 4
Aug 26, 2026	FRPTChief Executive Officer	Option exerciseCode M · direct	56,442	$10.23	$577K@ $10.23	387,751	Form 4
Aug 24, 2026	FRPTChief Executive Officer	Open-market saleCode S · indirect	1,105	$74.03	$82K@ $74.03	90,447	Form 4
Aug 24, 2026	FRPTChief Executive Officer	Option exerciseCode M · indirect	7,981	$10.23	$82K@ $10.23	91,552	Form 4
Aug 24, 2026	FRPTChief Executive Officer	Open-market saleCode S · indirect	1,250	$74.03	$93K@ $74.03	99,470	Form 4
Aug 24, 2026	FRPTChief Executive Officer	Option exerciseCode M · indirect	9,030	$10.23	$92K@ $10.23	100,720	Form 4
Aug 24, 2026	FRPTChief Executive Officer	Open-market saleCode S · indirect	640	$74.03	$47K@ $74.03	45,432	Form 4
Aug 24, 2026	FRPTChief Executive Officer	Option exerciseCode M · indirect	4,620	$10.23	$47K@ $10.23	46,072	Form 4
Aug 24, 2026	FRPTChief Executive Officer	Open-market saleCode S · direct	567	$74.03	$42K@ $74.03	331,309	Form 4
Aug 24, 2026	FRPTChief Executive Officer	Open-market saleCode S · direct	40,398	$76.01	$3.1M@ $76.01	331,876	Form 4
Aug 24, 2026	FRPTChief Executive Officer	Option exerciseCode M · direct	62,369	$10.23	$638K@ $10.23	372,274	Form 4
Aug 21, 2026	FRPTChief Executive Officer	Open-market saleCode S · indirect	1,102	$74.34	$82K@ $74.34	83,571	Form 4
Aug 21, 2026	FRPTChief Executive Officer	Option exerciseCode M · indirect	7,981	$10.23	$82K@ $10.23	84,673	Form 4
Aug 21, 2026	FRPTChief Executive Officer	Open-market saleCode S · indirect	1,247	$74.34	$93K@ $74.34	91,690	Form 4
Aug 21, 2026	FRPTChief Executive Officer	Option exerciseCode M · indirect	9,030	$10.23	$92K@ $10.23	92,937	Form 4
Aug 21, 2026	FRPTChief Executive Officer	Open-market saleCode S · indirect	639	$74.34	$48K@ $74.34	41,452	Form 4
Aug 21, 2026	FRPTChief Executive Officer	Option exerciseCode M · indirect	4,620	$10.23	$47K@ $10.23	42,091	Form 4
Aug 21, 2026	FRPTChief Executive Officer	Open-market saleCode S · direct	40,957	$73.87	$3.0M@ $73.87	309,905	Form 4
Aug 21, 2026	FRPTChief Executive Officer	Option exerciseCode M · direct	62,369	$10.23	$638K@ $10.23	350,862	Form 4
Aug 19, 2026	FRPTChief Executive Officer	Open-market saleCode S · indirect	1,125	$73.58	$83K@ $73.58	76,692	Form 4
Aug 19, 2026	FRPTChief Executive Officer	Option exerciseCode M · indirect	7,981	$10.23	$82K@ $10.23	77,817	Form 4
Aug 19, 2026	FRPTChief Executive Officer	Open-market saleCode S · indirect	1,273	$73.58	$94K@ $73.58	83,907	Form 4
Aug 19, 2026	FRPTChief Executive Officer	Option exerciseCode M · indirect	9,030	$10.23	$92K@ $10.23	85,180	Form 4
Aug 19, 2026	FRPTChief Executive Officer	Open-market saleCode S · indirect	652	$73.58	$48K@ $73.58	37,471	Form 4
Aug 19, 2026	FRPTChief Executive Officer	Option exerciseCode M · indirect	4,620	$10.23	$47K@ $10.23	38,123	Form 4
Aug 19, 2026	FRPTChief Executive Officer	Open-market saleCode S · direct	41,028	$74.80	$3.1M@ $74.80	288,493	Form 4
Aug 19, 2026	FRPTChief Executive Officer	Option exerciseCode M · direct	62,369	$10.23	$638K@ $10.23	329,521	Form 4
Aug 17, 2026	FRPTChief Executive Officer	Open-market saleCode S · indirect	1,123	$72.41	$81K@ $72.41	69,836	Form 4
Aug 17, 2026	FRPTChief Executive Officer	Option exerciseCode M · indirect	7,981	$10.23	$82K@ $10.23	70,959	Form 4
Aug 17, 2026	FRPTChief Executive Officer	Open-market saleCode S · indirect	1,271	$72.41	$92K@ $72.41	76,150	Form 4
Aug 17, 2026	FRPTChief Executive Officer	Option exerciseCode M · indirect	9,030	$10.23	$92K@ $10.23	77,421	Form 4
Aug 17, 2026	FRPTChief Executive Officer	Open-market saleCode S · indirect	651	$72.41	$47K@ $72.41	33,503	Form 4
Aug 17, 2026	FRPTChief Executive Officer	Option exerciseCode M · indirect	4,620	$10.23	$47K@ $10.23	34,154	Form 4
Aug 17, 2026	FRPTChief Executive Officer	Open-market saleCode S · direct	41,022	$72.86	$3.0M@ $72.86	267,152	Form 4
Aug 17, 2026	FRPTChief Executive Officer	Option exerciseCode M · direct	62,369	$10.23	$638K@ $10.23	308,174	Form 4
Aug 14, 2026	FRPTChief Executive Officer	Open-market saleCode S · indirect	1,124	$72.82	$82K@ $72.82	62,978	Form 4
Aug 14, 2026	FRPTChief Executive Officer	Option exerciseCode M · indirect	7,981	$10.23	$82K@ $10.23	64,102	Form 4
Aug 14, 2026	FRPTChief Executive Officer	Open-market saleCode S · indirect	1,271	$72.82	$93K@ $72.82	68,391	Form 4
Aug 14, 2026	FRPTChief Executive Officer	Option exerciseCode M · indirect	9,030	$10.23	$92K@ $10.23	69,662	Form 4
Aug 14, 2026	FRPTChief Executive Officer	Open-market saleCode S · indirect	651	$72.82	$47K@ $72.82	29,534	Form 4
Aug 14, 2026	FRPTChief Executive Officer	Option exerciseCode M · indirect	4,620	$10.23	$47K@ $10.23	30,185	Form 4
Aug 14, 2026	FRPTChief Executive Officer	Open-market saleCode S · direct	41,023	$72.91	$3.0M@ $72.91	245,805	Form 4
Aug 14, 2026	FRPTChief Executive Officer	Option exerciseCode M · direct	62,369	$10.23	$638K@ $10.23	286,828	Form 4
Jun 10, 2026	VITL	Grant or awardCode A · direct	10,436	—	—	24,230	Form 4
May 22, 2026	FRPTChief Executive Officer	Open-market saleCode S · indirect	1,593	$51.18	$82K@ $51.18	56,121	Form 4
May 22, 2026	FRPTChief Executive Officer	Option exerciseCode M · indirect	7,981	$10.23	$82K@ $10.23	57,714	Form 4
May 22, 2026	FRPTChief Executive Officer	Open-market saleCode S · indirect	1,803	$51.18	$92K@ $51.18	60,632	Form 4
May 22, 2026	FRPTChief Executive Officer	Option exerciseCode M · indirect	9,030	$10.23	$92K@ $10.23	62,435	Form 4
May 22, 2026	FRPTChief Executive Officer	Open-market saleCode S · indirect	923	$51.18	$47K@ $51.18	25,565	Form 4
May 22, 2026	FRPTChief Executive Officer	Option exerciseCode M · indirect	4,620	$10.23	$47K@ $10.23	26,488	Form 4
May 22, 2026	FRPTChief Executive Officer	Open-market saleCode S · direct	29,280	$51.26	$1.5M@ $51.26	224,459	Form 4
May 22, 2026	FRPTChief Executive Officer	Open-market saleCode S · direct	13,215	$50.51	$667K@ $50.51	253,739	Form 4
May 22, 2026	FRPTChief Executive Officer	Option exerciseCode M · direct	62,369	$10.23	$638K@ $10.23	266,954	Form 4
May 20, 2026	FRPTChief Executive Officer	Open-market saleCode S · indirect	1,725	$47.52	$82K@ $47.52	49,733	Form 4
May 20, 2026	FRPTChief Executive Officer	Option exerciseCode M · indirect	7,981	$10.23	$82K@ $10.23	51,458	Form 4
May 20, 2026	FRPTChief Executive Officer	Open-market saleCode S · indirect	1,951	$47.52	$93K@ $47.52	53,405	Form 4
May 20, 2026	FRPTChief Executive Officer	Option exerciseCode M · indirect	9,030	$10.23	$92K@ $10.23	55,356	Form 4
May 20, 2026	FRPTChief Executive Officer	Open-market saleCode S · indirect	999	$47.52	$47K@ $47.52	21,868	Form 4
May 20, 2026	FRPTChief Executive Officer	Option exerciseCode M · indirect	4,620	$10.23	$47K@ $10.23	22,867	Form 4
May 20, 2026	FRPTChief Executive Officer	Open-market saleCode S · direct	42,907	$47.92	$2.1M@ $47.92	204,585	Form 4
May 20, 2026	FRPTChief Executive Officer	Option exerciseCode M · direct	62,369	$10.23	$638K@ $10.23	247,492	Form 4
May 18, 2026	FRPTChief Executive Officer	Open-market saleCode S · indirect	1,656	$50.04	$83K@ $50.04	43,477	Form 4
May 18, 2026	FRPTChief Executive Officer	Option exerciseCode M · indirect	7,981	$10.23	$82K@ $10.23	45,133	Form 4
May 18, 2026	FRPTChief Executive Officer	Open-market saleCode S · indirect	1,874	$50.04	$94K@ $50.04	46,326	Form 4
May 18, 2026	FRPTChief Executive Officer	Option exerciseCode M · indirect	9,030	$10.23	$92K@ $10.23	48,200	Form 4
May 18, 2026	FRPTChief Executive Officer	Open-market saleCode S · indirect	959	$50.04	$48K@ $50.04	18,247	Form 4
May 18, 2026	FRPTChief Executive Officer	Option exerciseCode M · indirect	4,620	$10.23	$47K@ $10.23	19,206	Form 4
May 18, 2026	FRPTChief Executive Officer	Open-market saleCode S · direct	1,309	$51.32	$67K@ $51.32	185,123	Form 4
May 18, 2026	FRPTChief Executive Officer	Open-market saleCode S · direct	7,513	$50.36	$378K@ $50.36	186,432	Form 4
May 18, 2026	FRPTChief Executive Officer	Open-market saleCode S · direct	1,526	$49.09	$75K@ $49.09	193,945	Form 4
May 18, 2026	FRPTChief Executive Officer	Open-market saleCode S · direct	32,344	$48.46	$1.6M@ $48.46	195,471	Form 4
May 18, 2026	FRPTChief Executive Officer	Option exerciseCode M · direct	62,369	$10.23	$638K@ $10.23	227,815	Form 4
May 15, 2026	FRPTChief Executive Officer	Open-market saleCode S · indirect	1,657	$49.09	$81K@ $49.09	37,152	Form 4
May 15, 2026	FRPTChief Executive Officer	Option exerciseCode M · indirect	7,981	$10.23	$82K@ $10.23	38,809	Form 4
May 15, 2026	FRPTChief Executive Officer	Open-market saleCode S · indirect	1,874	$49.09	$92K@ $49.09	39,170	Form 4
May 15, 2026	FRPTChief Executive Officer	Option exerciseCode M · indirect	9,030	$10.23	$92K@ $10.23	41,044	Form 4
May 15, 2026	FRPTChief Executive Officer	Open-market saleCode S · indirect	959	$49.09	$47K@ $49.09	14,586	Form 4
May 15, 2026	FRPTChief Executive Officer	Option exerciseCode M · indirect	4,620	$10.23	$47K@ $10.23	15,545	Form 4
May 15, 2026	FRPTChief Executive Officer	Open-market saleCode S · direct	300	$49.85	$15K@ $49.85	165,446	Form 4
May 15, 2026	FRPTChief Executive Officer	Open-market saleCode S · direct	36,289	$49.46	$1.8M@ $49.46	165,746	Form 4
May 15, 2026	FRPTChief Executive Officer	Open-market saleCode S · direct	6,104	$48.44	$296K@ $48.44	202,035	Form 4
May 15, 2026	FRPTChief Executive Officer	Option exerciseCode M · direct	62,369	$10.23	$638K@ $10.23	208,139	Form 4
May 14, 2026	VITL	Open-market purchaseCode P · direct	6,000	$8.52	$51K@ $8.52	13,794	Form 4
May 13, 2026	FRPTChief Executive Officer	Open-market saleCode S · indirect	1,594	$50.63	$81K@ $50.63	30,828	Form 4
May 13, 2026	FRPTChief Executive Officer	Option exerciseCode M · indirect	7,981	$10.23	$82K@ $10.23	32,422	Form 4
May 13, 2026	FRPTChief Executive Officer	Open-market saleCode S · indirect	1,804	$50.63	$91K@ $50.63	32,014	Form 4
May 13, 2026	FRPTChief Executive Officer	Option exerciseCode M · indirect	9,030	$10.23	$92K@ $10.23	33,818	Form 4
May 13, 2026	FRPTChief Executive Officer	Open-market saleCode S · indirect	923	$50.63	$47K@ $50.63	10,925	Form 4
May 13, 2026	FRPTChief Executive Officer	Option exerciseCode M · indirect	4,620	$10.23	$47K@ $10.23	11,848	Form 4
May 13, 2026	FRPTChief Executive Officer	Open-market saleCode S · direct	195	$51.07	$10K@ $51.07	145,770	Form 4
May 13, 2026	FRPTChief Executive Officer	Open-market saleCode S · direct	3,691	$50.32	$186K@ $50.32	145,965	Form 4
May 13, 2026	FRPTChief Executive Officer	Open-market saleCode S · direct	7,433	$49.26	$366K@ $49.26	149,656	Form 4
May 13, 2026	FRPTChief Executive Officer	Open-market saleCode S · direct	31,178	$48.51	$1.5M@ $48.51	157,089	Form 4
May 13, 2026	FRPTChief Executive Officer	Option exerciseCode M · direct	62,369	$10.23	$638K@ $10.23	188,267	Form 4
May 11, 2026	FRPTChief Executive Officer	Open-market saleCode S · indirect	1,540	$52.73	$81K@ $52.73	24,441	Form 4
May 11, 2026	FRPTChief Executive Officer	Option exerciseCode M · indirect	7,981	$10.23	$82K@ $10.23	25,981	Form 4
May 11, 2026	FRPTChief Executive Officer	Open-market saleCode S · indirect	1,742	$52.72	$92K@ $52.72	24,788	Form 4
May 11, 2026	FRPTChief Executive Officer	Option exerciseCode M · indirect	9,030	$10.23	$92K@ $10.23	26,530	Form 4
May 11, 2026	FRPTChief Executive Officer	Open-market saleCode S · indirect	892	$52.73	$47K@ $52.73	7,228	Form 4
May 11, 2026	FRPTChief Executive Officer	Option exerciseCode M · indirect	4,620	$10.23	$47K@ $10.23	8,120	Form 4
May 11, 2026	FRPTChief Executive Officer	Open-market saleCode S · direct	1,672	$52.79	$88K@ $52.79	125,898	Form 4
May 11, 2026	FRPTChief Executive Officer	Open-market saleCode S · direct	744	$51.74	$38K@ $51.74	127,570	Form 4
May 11, 2026	FRPTChief Executive Officer	Open-market saleCode S · direct	17,622	$50.96	$898K@ $50.96	128,314	Form 4
May 11, 2026	FRPTChief Executive Officer	Open-market saleCode S · direct	22,290	$49.97	$1.1M@ $49.97	145,936	Form 4
May 11, 2026	FRPTChief Executive Officer	Option exerciseCode M · direct	62,369	$10.23	$638K@ $10.23	168,226	Form 4
Mar 15, 2026	FRPTChief Executive Officer	Shares withheld for tax or exercise priceCode F · direct	2,508	$76.60	$192K@ $76.60	105,857	Form 4
Mar 10, 2026	FRPTChief Executive Officer	Grant or awardCode A · direct	23,688	—	—	108,365	Form 4
Mar 2, 2026	VITL	Open-market purchaseCode P · direct	4,750	$20.70	$98K@ $20.70	7,794	Form 4
Jan 3, 2026	FRPTChief Executive Officer	Shares withheld for tax or exercise priceCode F · direct	2,874	$60.15	$173K@ $60.15	84,677	Form 4

How this page is built

Every row comes from a Form 4 filed with the SEC, which officers, directors and holders of more than 10% of a company’s stock must file within two business days of a trade. Transactions are grouped by the reporting owner’s name as filed (spacing, capitals and punctuation ignored); two different people filing under an identical name would appear together, and one person filing under two spellings appears on two pages.

Open-market totals count code P purchases and code S sales over the last 24 months. The same trade reported on more than one filing is counted once; when another owner (for example a fund and its general partner) reports the identical trade, they are listed beside it. Holdings are the shares owned after the latest purchase, sale, gift or tax-withholding line, shown separately for direct and indirect ownership; an indirect figure is one holding line, not a total across every trust or entity.

This page describes what was filed with the SEC; it is not investment advice or a recommendation to buy or sell any security.