GPRO is the ticker symbol for GoPro, Inc., a publicly traded Technology sector company listed on Nasdaq. 13F Pro tracks GPRO with AI-powered analysis, an AI quality score, SEC EDGAR financials, insider transactions, and institutional 13F holdings — all sourced directly from public SEC filings.

Is GPRO a good stock to buy?

13F Pro's AI ranking engine scores GPRO at 21.7/100, ranked #2,727 of 2,925 stocks on a composite quality score built from its SEC filings, covering profitability, growth, balance sheet strength, and free cash flow. The full AI verdict and bull/bear case for GPRO is available at https://13fpro.ai/company/GPRO. Not investment advice — review the underlying SEC filings before making any trade.

Where does 13F Pro source GPRO data?

All GoPro, Inc. fundamentals and ownership data come directly from SEC EDGAR. GoPro, Inc. files with the SEC under CIK 1500435. 13F Pro ingests XBRL financial facts from 10-K and 10-Q filings, Form 13F-HR institutional holdings, and Form 4 insider transactions, with no third-party rewrites or estimates.

GoPro, Inc. GPRO

NasdaqSmall CapTechnology

13F Pro quality score

Rank #2,727 of 2,925

Why it scores 22 Technology peers →

Rankings refresh quarterly once 80% of peers have filed. Next update: ~Nov 14, 2026.

Revenue

$104.93M

Quarter to Jun 30

Net income

$-51.01M

Quarter to Jun 30

Free cash flow

$-11.80M

Quarter to Jun 30

Operating margin

-37.1%

Quarter to Jun 30

Top Institutional Holders

as of Q2 2026

$53.90M total

BlackRock, Inc.

$7.28M+278.5%

VANGUARD CAPITAL MANAGEMENT LLC

$4.62M+10.9%

ACADIAN ASSET MANAGEMENT LLC

$4.50M+3.1%

Gemmer Asset Management LLC

$4.12M+1.4%

Allianz Asset Management GmbH

$3.61M+35.1%

CHARLES SCHWAB INVESTMENT MANAGEMENT INC

$3.42M-26.4%

GEODE CAPITAL MANAGEMENT, LLC

$2.71M+176.3%

UBS Group AG

$2.62M+146.2%

Yorkville Advisors Global, LP

$2.25MNew

CITADEL ADVISORS LLC

$1.96M+340.0%

JACOBS LEVY EQUITY MANAGEMENT, INC

$1.64M-18.7%

RENAISSANCE TECHNOLOGIES LLC

$1.58M+24.6%

DME Capital Management, LP

$1.32M0.0%

SUSQUEHANNA INTERNATIONAL GROUP, LLP

$1.31M+27.4%

VANGUARD PORTFOLIO MANAGEMENT LLC

$1.10M+201.2%

STATE STREET CORP

$1.08M+124.3%

NORTHERN TRUST CORP

$830.4K+253.2%

GROUP ONE TRADING, L.P.

$787.8K+61.8%

VANGUARD FIDUCIARY TRUST CO

$757.6K+24.7%

Invesco Ltd.

$707.4K+34.5%

MILLENNIUM MANAGEMENT LLC

$486.3K-37.8%

MARSHALL WACE, LLP

$458.6KNew

Bank of New York Mellon Corp

$329.2K+526.4%

ALLIANCEBERNSTEIN L.P.

$326.0KNew

SIMPLEX TRADING, LLC

$311.3K-1.0%

See all 142 institutional holders →

What's Driving GPRO's Business? Latest 10-Q Breakdown

37/37 datapoints verified

AI-extracted from the 10-Q filed 2026-08-10 — Q2 FY2026 (quarter ended June 30, 2026). Every figure is machine-verified against the filing text on SEC EDGAR.

GoPro's Q2 2026 revenue fell 31% YoY to $104.9M with a $51.0M net loss, and substantial doubt about its ability to continue as a going concern remains unalleviated.

Biggest Revenue Drivers

Hardware$76.0M-40% YoY

Primarily due to a 51.7% year-over-year decrease in camera units shipped, partially offset by higher average selling prices from MISSION 1 series, MAX2 and price increases.

Biggest Revenue Drivers

Total revenue: $104.9M-31% YoY

Hardware$76.0M-40% YoY

Primarily due to a 51.7% year-over-year decrease in camera units shipped, partially offset by higher average selling prices from MISSION 1 series, MAX2 and price increases.

Largest Expense Items

Cost of revenue$73.3M-25% YoY

Gross margin fell to 30.2% from 35.8%, driven by a $15.2M discrete charge on component purchase commitments, partly offset by an $18.9M IEEPA tariff refund reduction to cost of revenue.

Sales and marketing$29.0M+15% YoY

Driven by a $4.6M increase in advertising and marketing expenses, primarily social media campaigns and promotional activity.

Research and development$29.6M-3% YoY

Decrease in cash personnel costs and stock-based compensation, partially offset by higher restructuring costs.

General and administrative$12.0M-7% YoY

Decrease in consulting and professional services and restructuring costs, partially offset by administration charges.

Margins: Gross margin declined to 30.2% from 35.8% year over year, pressured by a discrete $15.2M component purchase commitment charge, lower volume, higher camera unit costs and supply chain costs, partly offset by the $18.9M IEEPA tariff refund and a higher subscription mix.

Watch Items from the Filing

Substantial doubt about ability to continue as a going concern has not been alleviated; the company may need to restructure, cease operations or seek bankruptcy protection.
Not in compliance with 2025 Credit Agreement EBITDA and asset coverage covenants at June 30, 2026; waivers obtained July 9, 2026, but further non-compliance is expected.
The 2021 Credit Agreement balance of $24.4M must be repaid within 180 days of July 9, 2026, and the company does not expect sufficient liquidity to meet this obligation.
Customer A accounted for 21% of net accounts receivable at June 30, 2026, up from 14% at December 31, 2025.
Nasdaq bid-price deficiency notice received July 21, 2026; the Class A stock must close at or above $1.00 for 10 consecutive business days within 180 days to regain compliance.

AI-extracted and verified against SEC EDGAR filing text. Not investment advice.

Read the full 10-Q on SEC EDGAR →

Key Metrics

Revenue

Q2 2026

EDGAR

Net Income

Q2 2026

EDGAR

EPS (Diluted)

Q2 2026

EDGAR

Operating Margin

Q2 2026

EDGAR

Free Cash Flow

Q2 2026

EDGAR

Debt/Equity

Q2 2026

EDGAR

Financial Trends

Revenue & Net Income

13fpro.ai/company/GPRO

Earnings Per Share

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GoPro, Inc. reported revenue, net income and margins by fiscal period, from SEC filings.
Period	Form	Revenue	Net income	Op. marginOperating margin
FY 2025	10-K	$651.5M	$-93.5M	-12.8%
FY 2024	10-K	$801.5M	$-432.3M	-16.9%
FY 2023	10-K	$1.0B	$-53.2M	-7.5%
FY 2022	10-K	$1.1B	$28.8M	3.6%
FY 2021	10-K	$1.2B	$371.2M	9.8%
FY 2020	10-K	$891.9M	$-66.8M	-4.1%

About GoPro, Inc. (GPRO): stock profile, AI score and financials

GoPro, Inc. (GPRO) stock profile, AI quality score, and SEC EDGAR financial data, a Technology sector company. 13F Pro's AI-powered ranking engine scores GPRO at 21.7/100 on a composite quality score built from its SEC filings, placing it at rank #2,727 of 2,925 stocks — the bottom half of the AI-ranked universe. GPRO scores in the top quartile across institutional flow (97.1). Areas of concern include revenue growth (3.5) and balance sheet strength (5.5), which score below median versus the broader universe. Shareholder dilution risk is elevated at 31.9/100, reflecting ongoing share issuance or stock-based compensation. Based on the latest XBRL financial filings (Q2 2026), GoPro, Inc. reports quarterly revenue of $104.9M, net income of $-51.0M, an operating margin of -37.1%. Top institutional holders of GPRO by reported 13-F value include BlackRock, VANGUARD CAPITAL MANAGEMENT, ACADIAN ASSET MANAGEMENT, based on the most recent SEC filings. GPRO trades on the Nasdaq exchange and files with the SEC under CIK 1500435. 13F Pro's AI research platform runs 10 specialized AI analysts — value, growth, momentum, macro, and activist specialists — that debate GPRO daily and publish AI-generated analysis with cited SEC sources. The platform aggregates historical XBRL financial facts, 10-Q and 10-K filings, insider Form 4 transactions, and institutional 13-F holdings for GoPro, Inc. directly from SEC EDGAR.

Financials through the period ended Jun 30, 2026SEC EDGAR: CIK 1500435 →

GoPro, Inc. GPRO

Top Institutional Holders

What's Driving GPRO's Business? Latest 10-Q Breakdown

Biggest Revenue Drivers

Biggest Revenue Drivers

Largest Expense Items

Watch Items from the Filing

Key Metrics

Financial Trends

Revenue & Net Income

Earnings Per Share

GPRO key financials by period

GPRO insiders

Congress trading in GPRO

About GoPro, Inc. (GPRO): stock profile, AI score and financials

GoPro, Inc. GPRO

Top Institutional Holders

What's Driving GPRO's Business? Latest 10-Q Breakdown

Biggest Revenue Drivers

Key Metrics

Financial Trends

Revenue & Net Income

Earnings Per Share

GPRO key financials by period

Companies similar to GPRO

GPRO insiders

Congress trading in GPRO

About GoPro, Inc. (GPRO): stock profile, AI score and financials