CHEESECAKE FACTORY INC (CAKE)

Consumer Discretionary · Nasdaq · Calabasas Hills, CA

The six clues

1. Clue 1 · The Basics
   U.S. restaurant company · publicly traded · headquartered in California · part of the casual dining sector.
2. Clue 2 · The Numbers
   Pulls in roughly $3 billion in annual revenue across about 300 locations — impressive for a chain where the menu alone runs 21 pages.
3. Clue 3 · The History
   It started as a home bakery in Detroit in the 1940s, then a mother-son duo turned it into a sit-down restaurant in Beverly Hills in 1978.
4. Clue 4 · The Secret
   The company quietly owns and operates a fast-casual spinoff chain called Grand Lux Cafe, and its stock ticker is a delicious dessert pun.
5. Clue 5 · The Lore
   Its restaurants are famous for absurdly large portions, a menu with over 250 items, and interiors that look like a Vegas palace designed by committee.
6. Clue 6 · The Giveaway
   You came for the Oreo Dream Extreme, you stayed because the menu is literally a novella — and yes, the namesake dessert comes in about 30 flavors.