Crocs, Inc. (CROX)

Consumer Discretionary · Nasdaq · Broomfield, CO

The six clues

1. Clue 1 · The Basics
   U.S. consumer goods company · listed on Nasdaq · headquartered in Colorado · sells casual footwear worldwide.
2. Clue 2 · The Numbers
   Annual revenue around $4 billion, with a fanbase so loyal the stock went from penny-stock territory to a ten-bagger in just a few years.
3. Clue 3 · The History
   Founded in 2002, its first product debuted at a Fort Lauderdale boat show and was originally pitched as the perfect non-slip deck shoe.
4. Clue 4 · The Secret
   The company bought Hey Dude for roughly $2.5 billion in 2022, betting that a second comfort-first casual brand could repeat the magic.
5. Clue 5 · The Lore
   High fashion houses like Balenciaga and Bad Bunny turned the brand into a runway darling, proving that ugly-on-purpose can be very, very cool.
6. Clue 6 · The Giveaway
   Those foam clogs full of holes, those little Jibbitz charms you snap in — and a fan army that will fight you if you call them ugly.