ROKU, INC (ROKU)

Communication Services · Nasdaq · San Jose, CA

The six clues

1. Clue 1 · The Basics
   U.S. technology/media company · listed on Nasdaq · headquartered in California · sells both hardware and advertising.
2. Clue 2 · The Numbers
   Roughly $3–4 billion in annual revenue, with over 80 million active accounts — it makes most of its money from ads, not the devices it sells.
3. Clue 3 · The History
   Founded in 2002 by a former Netflix executive who wanted to build a dedicated internet TV box after Netflix decided not to ship one themselves.
4. Clue 4 · The Secret
   The hardware is practically sold at cost — the real prize is owning the home screen that millions of Americans stare at before picking what to watch.
5. Clue 5 · The Lore
   Its operating system quietly powers 1 in 3 smart TVs sold in the U.S., making it the most-used streaming platform in the country by hours watched.
6. Clue 6 · The Giveaway
   That little purple remote with the private listening headphone jack — and a streaming channel store named after the Japanese word for 'six.'