Clue 1 · The Basics
U.S. consumer discretionary company · large-cap · listed on the NYSE · headquartered in Virginia.
Clue 2 · The Numbers
Moves roughly 800,000 vehicles a year and posts annual revenue around $30 billion — making it one of the largest retailers of any kind in the country.
Clue 3 · The History
Launched in 1993 in Richmond as a bold experiment by Circuit City, it pioneered the concept of a no-haggle, fixed-price used-car superstore.
Clue 4 · The Secret
The real money isn't just the car on the lot — it's the in-house financing arm and extended warranties that quietly fatten the margins on every deal.
Clue 5 · The Lore
It practically invented the idea that buying a used car didn't have to feel like a hostage negotiation, and its multi-day return policy became an industry-wide talking point.
Clue 6 · The Giveaway
Those giant used-car superstores with hundreds of vehicles under one roof, a no-haggle sticker on every windshield, and a ticker that rhymes with "car max" — yeah, you've driven past one.