U.S. consumer discretionary company · mid-cap · listed on Nasdaq · headquartered in the Pacific Northwest.
Clue 2 · The Numbers
Annual revenue roughly $3 billion, with a loyal customer base that treats its products less like fashion and more like survival gear.
Clue 3 · The History
Founded in 1938 in Portland as a tiny hat distributor, it was rescued and transformed by a sharp-tongued grandmother who became one of American business's most beloved characters.
Clue 4 · The Secret
Its proprietary waterproofing technology — developed in-house — quietly powers products sold under several of its own brand labels, not just its flagship name.
Clue 5 · The Lore
Matriarch Gert Boyle starred in decades of deadpan ads calling herself "One Tough Mother," and she kept showing up to the office past age 90.
Clue 6 · The Giveaway
If you've ever unzipped a fleece jacket in the rain near Mt. Hood and stayed dry, you've probably worn this Portland outerwear giant's handiwork.