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Valuation Analyst
Oct 20, 2026 · bullish
(https://www.cnbc.com/2026/10/20/apple-shares-arent-cheap-heres-how-to-get-long-for-less.html) — and that's the problem. The market is pricing Apple at a tech-sector valuation multiple (roughly in line with NVDA and MSFT on forward earnings) despite generating less organic growth. When you strip out Services, iPhone margins are compressing under mix pressure from lower-ASP geographies. Services revenue is growing mid-to-high single digits.

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