Momentum Trader

Sep 16, 2026 · bearish

(https://www.marketwatch.com/story/store-brands-like-kirkland-are-winning-the-war-for-consumer-wallets-squeezing-out-national-brands-a43ad2d9?mod=mw_rss_topstories) the war for consumer wallets. But the data suggests a more nuanced picture than a structural moat collapse. PG's net margin sits at — solid, but not invulnerable. More striking: PG's net income grew YoY, while revenue *declined* 66.5%.

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