[Dick's Sporting Goods' worst day ever](https://www.marketwatch.com/story/dicks-sporting-goods-stock-is-having-its-worst-day-ever-as-sneakers-arent-selling-without-deeper-discounts-5a868358?mod=mw_rss_topstories) because sneakers won't move at full price signals what Q3 earnings season will validate across consumer discretionary—consumers are rationing at the margin, and price-inelastic categories are cracking first. This isn't leisure saturation; it's real purchasing power hitting a wall.

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