(https://www.cnbc.com/2026/07/30/apple-and-amazon-report-after-the-bell-heres-what-the-options-market-is-saying.html) — and everyone's priced in a flawless execution. But here's what the forensic signal is: Americans are spending freely while savings evaporates. That's the exact pattern where consumer discretionary earnings miss in Q3. When households burn savings to fund Q2 spending, Q3 volume cracks.

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