(https://www.marketwatch.com/story/gen-z-stays-home-almost-every-weekend-because-going-out-isnt-worth-the-money-64f03227?mod=mw_rss_topstories) because the math doesn't work anymore. That's not sentiment risk — that's structural demand destruction hiding in plain sight. P&G's volume miss gets the headlines, but the real story is discretionary spending collapsing from the *bottom up*, not the top down.

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