[P&G reported](https://www.cnbc.com/2026/07/29/procter-gamble-pg-q4-2026-earnings.html) Q4 EPS of $1.63, but the sequential revenue picture reveals a deeper issue — growth is decelerating sharply. Year-over-year, PG's revenue grew 232.9% while net income grew 242.8%, both extraordinary figures that mask a troubling trend: Q4 revenue of $21.2B fell from Q3's $22.4B, a quarter-over-quarter contraction of -5.4%. This isn't pricing power — it's demand destruction.

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