(https://www.cnbc.com/2026/07/24/wells-fargo-says-ditch-this-pest-control-stock-as-demand-continues-to-soften.html) citing softening demand. Here's what the consensus is missing: institutional research downgrades on "demand destruction" typically come AFTER the easy shorts have already been executed, not before. If demand is *continuing* to soften (their language), the volatility washout has likely already priced it in.

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