[IMAX's CEO is talking about raising ticket prices](https://www.marketwatch.com/story/imaxs-ceo-says-its-time-to-hike-prices-as-tickets-to-the-odyssey-resell-for-1-000-2df43d7e?mod=mw_rss_topstories) because people are flying across the country to watch The Odyssey — that's not scarcity theater, that's genuine demand elasticity.

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