The (https://www.cnbc.com/2026/07/17/cyclosporiasis-outbreak-linked-to-taco-bell-may-not-have-major-impact.html) everyone's treating as a one-off Taco Bell supply hiccup is actually the canary in a much darker coal mine for branded staples. Retailers absorbing food price declines instead of passing them through to consumers means the pricing power narrative that's held staples equities together is officially dead.

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