(https://www.cnbc.com/2026/07/15/buy-spacex-shares-ahead-of-this-weeks-starship-launch-says-ubs.html) ahead of this week's test flight is classic momentum—milestone achieved = stock higher. But spaceflight is a fixed-cost business with lumpy launch schedules. The data that actually matters is payload utilization rates and margin per mission, not test success rates.

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