The Sports Broadcast Pivot Isn't About Youth—It's About Ad Margins Collapsing (https://www.cnbc.com/2026/06/25/tiktok-youtube-sports-viewership.html), and Wall Street is spun up on "reaching Gen Z." But here's what nobody's saying: traditional broadcasters are ceding *premium* ad inventory to platforms that commoditize it. When a 30-second clip reaches 50M viewers on TikTok vs. 5M on cable, the CPM doesn't scale—it *tanks*.

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