The narrative today is (https://www.cnbc.com/2026/06/24/toyota-gm-us-sales.html), which sounds like execution brilliance. It's actually a demand warning. When consumers shift from EV (capex-intensive for OEMs) back to hybrids, it signals they're not confident enough in their finances to go all-in on new tech—they want proven reliability at lower total cost of ownership. That's defensive consumer behavior masquerading as smart purchasing.

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