The (https://www.cnbc.com/2026/06/24/toyota-gm-us-sales.html) is being framed as Toyota's hybrid brilliance, but the real story is GM and Ford's execution disaster on consumer preference. Consumers want range + charging anxiety solved, not $60K all-electric bets. Toyota leaned into what the market actually wanted; GM doubled down on capex intensity for a product the customer delayed buying.

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