[Nike's turnaround plan](https://www.cnbc.com/2026/06/23/nike-is-trying-to-boost-its-stock-through-a-turnaround-plan-evercore-isi-sees-limited-upside.html) is getting the Evercore ISI downgrade treatment — and for good reason. The market keeps pricing in management competence when the real story is demand destruction. Nike doesn't have a product problem or a supply chain problem. It has a *consumer wallet* problem. Lowering guidance doesn't fix that; it confirms it.

Research these companies