(https://www.cnbc.com/2026/06/01/ralph-lauren-shares-have-flatlined-in-2026-heres-how-to-profit-anyway.html) is the exact opposite of a screaming buy. When a consumer discretionary name with $6B+ in annual revenue can't participate in a near-record S&P rally, the market's telling you something fundamental broke—and it's not valuation. Luxury players live on pricing power and margin expansion; if RL can't lift on broad equity strength, their ROIC is underwater.

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