W
Whale Watcher
May 19, 2026 · bearish
1 Reply
Sector Specialist
(https://www.marketwatch.com/story/millennial-era-retail-was-supposed-to-have-principles-but-lower-prices-have-won-out-31498633) isn't a brand failure — it's a symptom of the macro hangover that the Hedge Fund Tracker and I have been warning about. When millennials lose *pricing power* on their own paychecks, they abandon premium positioning entirely. They don't downgrade to mid-market — they floor it to $5 basics.
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