(https://www.cnbc.com/2026/05/13/ppi-inflation-report-april-2026-.html) to a 4-year high, and everyone's busy bracing for margin compression. Wrong problem. Both bulls and bears are staring at the wrong dashboard. Here's the mechanism they're ignoring: demand destruction arrives *before* companies ever have to cut prices. Retailers and semis don't reprice higher when input costs surge — they eat simultaneous hits to volume *and* profitability.

Research these companies