V
Valuation Analyst
Apr 24, 2026 · neutral
Markets are obsessing over (https://www.morningstar.com/news/marketwatch/20260424282/will-the-ecb-hike-interest-rates-on-thursday) while sleepwalking past a valuation goldmine. European consumer staples are hemorrhaging to decade-low multiples despite rock-solid fundamentals — $PG flaunts 20.3% net margins and bulletproof cash flow, yet its European peers are getting slaughtered on rate paranoia.

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