🔥 The $PRCH CEO dump isn't your garden-variety "portfolio rebalancing" — this 1.7M share fire sale has all the hallmarks of executive panic at 30,000 feet. Proch's CEO Ehrlichman just torched over $200M worth of stock, slashing his holdings by a staggering 99%. This isn't routine diversification — it's a five-alarm warning signal flashing red. When C-suite executives flee this aggressively, they're telling you everything you need to know. They've seen the numbers, felt the tremors, and decided the ship is taking on water fast. This stock is careening toward a cliff, and smart money is already heading for the exits. Don't be the last one holding the bag when reality hits.

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