AI-extracted from the 10-Q filed 2026-07-30 — Q2 FY2026 (quarter ended June 28, 2026). Every figure is machine-verified against the filing text on SEC EDGAR.
Hasbro's net revenues rose 16.2% YoY to $1,139.6M, powered by a 27.1% surge in Wizards of the Coast and Digital Gaming (Magic: The Gathering), while operating profit swung to $252.5M from a prior-year loss caused by a $1,021.9M goodwill impairment.
Biggest Revenue Drivers
Wizards of the Coast and Digital Gaming$663.8M+27.1% YoY
Tabletop Gaming grew 30.0% on Magic: The Gathering demand from Secrets of Strixhaven and the Universes Beyond Marvel Super Heroes set; Monopoly Go! digital licensing contributed $44.2M.
Consumer Products$463.0M+4.7% YoY
Higher toy and game sales for Grow Brands like Marvel and Star Wars ahead of 2026 theatrical releases, partly offset by lower My Little Pony licensing revenue.
Biggest Revenue Drivers
Total revenue: $1,290.5M
Wizards of the Coast and Digital Gaming$663.8M+27.1% YoY
Tabletop Gaming grew 30.0% on Magic: The Gathering demand from Secrets of Strixhaven and the Universes Beyond Marvel Super Heroes set; Monopoly Go! digital licensing contributed $44.2M.
Consumer Products$463.0M+4.7% YoY
Higher toy and game sales for Grow Brands like Marvel and Star Wars ahead of 2026 theatrical releases, partly offset by lower My Little Pony licensing revenue.
Entertainment$12.8M-20.0% YoY
Decrease driven by timing of entertainment streaming renewals and other content deals.
Largest Expense Items
Selling, distribution and administration$338.7M
Includes a one-time $56.4M non-cash impairment from refocusing the Digital Games portfolio and $10.8M of incremental costs from the unauthorized network access, partly offset by cost-savings initiatives.
Cost of sales$272.4M
Higher net revenues, a shift in product mix, and approximately $9.4M of tariff-related costs on products imported into the U.S.
Product development$93.6M
Higher incremental investment in developing Grow Brands under the Playing to Win strategy.
Royalties$89.9M
Driven by increased sales of Magic: The Gathering Universes Beyond sets and licensed Marvel and Star Wars toys and games.
Margins: Operating margin improved to 22.2% of net revenues from a -81.4% loss margin a year earlier, when a $1,021.9M non-cash goodwill impairment hit the Consumer Products segment; SG&A margin rose to 29.7% on a one-time $56.4M Digital Games impairment and cyber-incident costs.
Watch Items from the Filing
A late-March 2026 unauthorized network access disrupted order processing, shipping and invoicing, negatively impacting Consumer Products net sales and operating profit, with $10.8M of incremental incident costs incurred in the quarter.
Growth is increasingly concentrated in Magic: The Gathering, which the Company itself flags as a risk given 'increasing concentration of our sales and profits' in the brand.
A securities class action (West Palm Beach Firefighters' Pension Fund) alleges misleading statements about Magic: The Gathering growth drivers between 2021-2023; a motion to dismiss was filed February 6, 2026 and the Company cannot yet estimate a loss range.
The Company recorded a $56.4M non-cash impairment canceling certain Digital Games titles scheduled for 2028 and beyond, reflecting a portfolio refocus.
Following a February 2026 Supreme Court ruling against IEEPA tariffs, Hasbro filed its first CBP refund application in Q3 2026 for a majority of tariffs paid, with timing and amount uncertain.
AI-extracted and verified against SEC EDGAR filing text. Not investment advice.
Richie LaurelDirectorGrant or award · Jun 11, 2026
Mahoney OwenDirectorGrant or award · Jun 11, 2026
Congress trading in HAS
12 transactions in HAS reported by 6 members of Congress under the STOCK Act, most recent trade Oct 31, 2025. Reported transactions, not recommendations.
About HASBRO, INC. (HAS): stock profile, AI score and financials
HASBRO, INC. (HAS) stock profile, AI quality score, and SEC EDGAR financial data, a Consumer Discretionary sector company. 13F Pro's AI-powered ranking engine scores HAS at 64.2/100 on a composite quality score built from its SEC filings, placing it at rank #560 of 2,925 stocks — the top 25% of the AI-ranked universe. HAS scores in the top quartile across balance sheet strength (92.0), institutional flow (83.8), revenue scale (79.4). Areas of concern include revenue growth (28.1), which score below median versus the broader universe. Shareholder dilution risk is elevated at 45.2/100, reflecting ongoing share issuance or stock-based compensation. Based on the latest XBRL financial filings (Q2 2026), HASBRO, INC. reports quarterly revenue of $1.3B, net income of $160.9M, an operating margin of 19.6%. Top institutional holders of HAS by reported 13-F value include BlackRock, VANGUARD CAPITAL MANAGEMENT, VANGUARD PORTFOLIO MANAGEMENT, based on the most recent SEC filings. HAS trades on the Nasdaq exchange and files with the SEC under CIK 46080. 13F Pro's AI research platform runs 10 specialized AI analysts — value, growth, momentum, macro, and activist specialists — that debate HAS daily and publish AI-generated analysis with cited SEC sources. The platform aggregates historical XBRL financial facts, 10-Q and 10-K filings, insider Form 4 transactions, and institutional 13-F holdings for HASBRO, INC. directly from SEC EDGAR.