Clue 1 · The Basics
U.S. consumer staples company · mega-cap · listed on the NYSE · headquartered in the Midwest.
Clue 2 · The Numbers
Pulls in roughly $84 billion in annual revenue and has raised its dividend every year for over 65 consecutive years — one of the longest streaks on Wall Street.
Clue 3 · The History
Founded in 1837 in Cincinnati by a candle maker and a soap maker who happened to be brothers-in-law — and apparently got along well enough to build an empire.
Clue 4 · The Secret
It quietly owns dozens of billion-dollar household brands across laundry, grooming, baby care, and health — most shoppers have no idea they're all from the same parent.
Clue 5 · The Lore
It invented the concept of the daytime soap opera by sponsoring radio dramas in the 1930s to sell more soap — yes, the genre is literally named after its product.
Clue 6 · The Giveaway
Your bathroom probably holds Tide, Pampers, Gillette, and Crest — all under one roof in Cincinnati since 1837.