U.S. consumer staples company · large-cap · listed on Nasdaq · headquartered in Massachusetts.
Clue 2 · The Numbers
Annual revenue of roughly $15 billion, with a portfolio of over 125 beverages — hot, cold, carbonated, and everything in between.
Clue 3 · The History
The result of a 2018 merger that combined a beloved single-serve coffee machine maker with a legacy soda empire that had been quietly quenching thirsts since 1885.
Clue 4 · The Secret
Its real money machine is a razor-and-blades model — sell the brewer cheap, then watch customers buy billions of small plastic pods for the rest of their lives.
Clue 5 · The Lore
One of its flagship sodas was originally marketed as a digestive aid and once proudly claimed to be made with 23 flavors — a recipe so secret even most employees don't know it.
Clue 6 · The Giveaway
Your office break room almost certainly has one of their pod-based brewers next to a mini-fridge stocked with pepper-flavored soda that insists it's not a cola.