A U.S. consumer staples company · mega-cap · listed on the NYSE · selling products found in virtually every home on earth.
Clue 2 · The Numbers
Revenue of roughly $20 billion a year, with operations in over 200 countries — more nations than are in the United Nations.
Clue 3 · The History
Founded in 1806 by a candlemaker who sold soap and candles door-to-door in New York City, it grew into a global household-products empire over two centuries.
Clue 4 · The Secret
It holds a jaw-dropping 40% global market share in one specific daily-use product category — meaning roughly 1 in 3 humans on the planet uses its version.
Clue 5 · The Lore
A 1987 acquisition of a beloved soap brand whose name sounds like a tropical vacation gave it the second half of its corporate name — and a dish-soap empire to boot.
Clue 6 · The Giveaway
You've used their product this morning — the one that comes in a tube, goes on a brush, and has been keeping your smile bright since before your grandparents were born.