U.S. telecommunications company · large-cap · listed on Nasdaq · headquartered in Washington State.
Clue 2 · The Numbers
Annual revenue around $80 billion, with over 100 million customers — and it spent years bleeding cash to build out the fastest-growing 5G network in the country.
Clue 3 · The History
Originally a spinoff of a German telecommunications giant, it spent the 2010s as the scrappy underdog before pulling off a mega-merger with Sprint in 2020.
Clue 4 · The Secret
Its turnaround was engineered by a loudmouth CEO famous for trolling rivals on Twitter and calling his company the "Un-carrier" — disrupting an industry famous for locking customers in contracts.
Clue 5 · The Lore
It once gave away free Netflix as a subscriber perk, and its signature magenta branding is so aggressive it reportedly tried to trademark the color itself.
Clue 6 · The Giveaway
Two bars become one: magenta swallows yellow, Sprint's towers vanish, and suddenly the "Un-carrier" is America's largest 5G network — all powered by a guy who wore a magenta blazer to earnings calls.