Coca-Cola Co (KO)

Consumer · NYSE · Atlanta, GA

The six clues

1. Clue 1 · The Basics
   U.S. consumer company · mega-cap · listed on the NYSE · headquartered in Georgia.
2. Clue 2 · The Numbers
   About $47 billion in revenue — but it doesn't actually bottle most of its own product. The brand and the syrup are the business.
3. Clue 3 · The History
   Invented by an Atlanta pharmacist in 1886 and originally marketed as a medicinal tonic.
4. Clue 4 · The Secret
   Its original formula sits in a literal vault in Atlanta, and the company has milked that mystery for a century of marketing.
5. Clue 5 · The Lore
   Warren Buffett has owned 400 million shares since the early '90s, has never sold one, and claims to drink five of its products a day.
6. Clue 6 · The Giveaway
   Sold in 200+ countries. Its name is sometimes called the second-most recognized expression on Earth, after "OK." Polar bears at Christmas.