Daily Ticker #36 · July 15, 2026

CAMPBELL'S Co (CPB)

Consumer Staples

Consumer Staples · NYSE · Camden, NJ

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The six clues

  1. Clue 1 · The Basics
    A U.S. consumer staples company · NYSE-listed · headquartered in New Jersey · selling packaged food and beverages for well over a century.
  2. Clue 2 · The Numbers
    Annual revenue of roughly $9 billion, with a portfolio spanning soups, sauces, and snacks — the kind of stuff that flies off shelves whenever a recession hits.
  3. Clue 3 · The History
    Founded in 1869 in New Jersey, the company cracked the code on condensed soup in the 1890s, letting it ship twice as much product for half the cost — a genuinely revolutionary idea at the time.
  4. Clue 4 · The Secret
    A company chemist named John Dorrance invented the condensed formula on his own dime and sold the patent back to the company — and eventually bought the whole thing.
  5. Clue 5 · The Lore
    Andy Warhol turned its iconic red-and-white can into one of the most famous artworks of the 20th century — the company later released a commemorative Warhol edition returning the favor.
  6. Clue 6 · The Giveaway
    "Mm! Mm! Good!" — the slogan is older than television, the tomato soup is basically its own food group, and your grandmother definitely has three cans in the pantry right now.