Daily Ticker #30 · July 9, 2026

DICK'S SPORTING GOODS, INC. (DKS)

Consumer Discretionary

Consumer Discretionary · NYSE · Pittsburgh, PA

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The six clues

  1. Clue 1 · The Basics
    U.S. retail chain · large-cap · listed on the NYSE · headquartered in Pennsylvania.
  2. Clue 2 · The Numbers
    Annual revenue around $13 billion, with roughly 850 stores across the country — big enough to be a major reason several smaller competitors went bankrupt.
  3. Clue 3 · The History
    Founded in 1948 by a teenager with a $300 loan from his grandmother, starting as a bait-and-tackle shop in Binghamton, New York.
  4. Clue 4 · The Secret
    After the 2012 Sandy Hook shooting, it made national headlines by pulling certain assault-style rifles from its shelves — a rare and polarizing political stance for a big-box retailer.
  5. Clue 5 · The Lore
    It sells everything from golf clubs to cleats to kayaks, and its private-label brand Field & Stream competes directly with the vendors on its own shelves.
  6. Clue 6 · The Giveaway
    The name is possessive, the founder was literally named Dick, and you've definitely bought sneakers or a baseball glove there at some point in your life.