U.S. technology company · mega-cap · listed on Nasdaq · headquartered in California.
Clue 2 · The Numbers
Close to $100 billion in annual profit — among the most profitable enterprises in human history — and it has spent $700B+ buying back its own stock.
Clue 3 · The History
Founded in 1976 in a garage. The forgotten third co-founder sold his 10% stake after twelve days for $800. That stake would be worth hundreds of billions.
Clue 4 · The Secret
More than half its revenue comes from a single product line introduced in 2007 — arguably the most successful product ever made.
Clue 5 · The Lore
Fired its own co-founder in 1985, nearly went bankrupt, then re-hired him — and he led one of the greatest comebacks in business history wearing the same black turtleneck.
Clue 6 · The Giveaway
There's probably one in your pocket right now. Think different.