U.S. consumer company · large-cap · listed on the NYSE · headquartered in Oregon.
Clue 2 · The Numbers
Roughly $50 billion in revenue, most of it made by other companies' factories — it owns almost none of its own manufacturing.
Clue 3 · The History
Started in 1964 as "Blue Ribbon Sports," selling Japanese running shoes out of a car trunk at track meets.
Clue 4 · The Secret
Its world-famous logo was designed by a graphic-design student for $35. (She was later given stock.)
Clue 5 · The Lore
Its founder wrote the memoir "Shoe Dog." Its biggest endorsement bet — a rookie basketball player in 1984 — spawned a brand that alone makes billions a year.